Christian Dior, whose full name is Christian Dior, is a French fashion consumer brand that belongs to the Moët Hennessy-Louis Vuitton group. Its founder, Christian Dior, had a special love for flowers and plants since childhood, and he was committed to empowering women with elegance and beauty.
In 1947, Monsieur Dior held the first fashion show "Corolle Line" at 30 Avenue Montaigne in Paris, which marked the official birth of the Dior brand.
Dior's main business includes high-end consumer goods such as men's and women's handbags, **shoes, jewelry, perfumes, cosmetics and children's clothing. Since its establishment in 1946, Dior has always adhered to the concept of gorgeous and elegant design, and has won the love of consumers around the world with its unique brand charm.
During its development, several important milestones are worth noting:
1.1947: The Dior brand launches its first collection, which attracts a lot of attention from the fashion industry and the press.
2.1948: Dior's first collection, "New Look", was launched, which caused a huge sensation.
3.1949: Christian Dior perfume company is founded.
4.1950: France awarded Dior the Order of Honor.
Dior's design philosophy is based on beauty and elegance, with a refined and simple cut. The brand regards French elegance and taste as the criterion, adheres to the brand line of luxury and quality, and aims to cater to the aesthetic taste of mature women in high society. In fashion design, Dior emphasizes the feminine line, pays attention to the soft curves of the body, black is its popular color, and through Dior's unique approach to give black a new meaning.
In addition, Dior also actively advocates the transformation of concepts, innovative mechanisms and situations, establishes core values, and encourages learning Xi and innovation. The enterprise is responsible, the industry supervision, the state supervision, and the mass supervision work hard to cast the business philosophy, so that the corporate culture is endless.
At the same time, Dior insists on injecting life into products, creating attractive and soulful quality and constructing an integrated management system of "quality, environment and safety", which is the key to winning the competition. Overall, Dior's design philosophy is an organic combination of artistic pursuit and social responsibility deeply rooted in the soul of the brand.