Neijiang Observation Zhang Xiao.
On December 15, the 2023 Zizhong Blood Orange Marketing Conference was held. At the event site, Zizhong local planting and marketing enterprises and Harbin Guomiao International, Sichuan Byte Digital Industry Development and other foreign channel providers conducted on-site signing ceremonies, and signed a total of 78 million catties of Zizhong blood orange orders, which can be described as a full harvest.
Meeting site. It is worth mentioning that 6 million catties of Zizhong blood orange orders are signed with companies in Thailand and Uzbekistan and will be sold to Southeast Asia and Central Asian markets.
In January this year, 200,000 catties of Zizhong blood oranges were sold to Thailand through cold chain transportation, which was the first time that Zizhong blood oranges opened the Southeast Asian market. Because of the good response, approaching the 2024 blood orange harvest season, Thai fruit dealers took the initiative to connect with Zizhong and signed an order of 3 million catties of blood oranges, a significant increase compared with the beginning of the year. In addition, there are 3 million catties of blood orange orders will be sold to Uzbekistan and other Central Asian countries, which is the first time that Zizhong blood oranges have opened the Central Asian market.
In addition to Southeast Asia and Central Asia, we are also trying to connect with the West Asian and EU markets. Chen Ying, head of the Zizhong Blood Orange Industry Office, introduced.
Why can blood oranges sell better and better?In Chen Ying's view, this is related to the fact that the ** department has consciously improved the brand, quality and market of blood oranges.
An interesting detail is that at the blood orange marketing conference on the same day, the Sichuan Nutrition Society issued the "Zizhong Blood Orange" Nutrition Evaluation Opinion, which used scientific data to support why Zizhong blood orange is nutritious and why it is delicious. The Zizhong County Market Supervision and Administration Bureau also issued the Zizhong blood orange standard system, focusing on seedlings, soil, irrigation, fertilization, planting, picking and other links to formulate standards, and promote the continuous scientific and standardized planting of blood oranges.
Zizhong blood orange. In recent years, Zizhong County has also continuously strengthened cooperation with Sichuan University, Zhejiang University and other scientific research institutions, and successfully developed and cultivated 3 systems and 11 varieties of Zizhong blood oranges, which expanded from early maturity to medium maturity and late maturity, and the market time was extended from December of that year to May of the following year, so that Zizhong blood oranges have a long harvest periodIn terms of deep processing, the research and development of blood orange series of deep products has reached 3 categories and 9 kinds, and blood orange wine and blood orange jelly tablets are widely popularR&D and promotion of scientific research achievements such as special organic fertilizer for blood orange and high-efficiency biosynthesis technology of low-temperature induced blood orange anthocyanins, and continuously improve the quality of blood orange.
Through standardized planting, the yield and quality of blood oranges have been improved this year, and many foreign dealers have come to the orchard to buy blood oranges, and this year's ** is slightly higher than last year. Su Qigang, chairman of the Yuchen Planting Farmers Professional Cooperative in Zizhong County, said.