On December 18, New Oriental Education & Technology (Group) announced that Dong Yuhui was appointed as the cultural assistant to the chairman of New Oriental Education & Technology Group and the vice president of New Oriental Cultural Tourism Group.
In the live broadcast in the evening, Yu Minhong, CEO of Oriental Selection, said that in order to give full play to Dong Yuhui's more expertise, he will soon set up an independent studio for him to carry out the promotion of cultural tourism and culture, as well as the promotion of the goods that his mother-in-law likes. At the same time, he also congratulated Dong Yuhui on his promotion: "Congratulations to Yuhui, go through the wind and rain!."”
And Yu Minhong pointed out, "We have to go to many provinces to do a lot of programs, and Dong Yuhui will also participate in it, which will not affect the current business." We also have to go out together to do cultural tourism promotion and cultural introduction, which is equivalent to Yuhui having an independent IP, and all the income will be recorded in the income of Dongfang Selection. ”
Dong Yuhui's promotion and the establishment of his personal studio show that New Oriental's layout in the field of cultural tourism is gradually unfolding and entering a new stage. The Hong Kong Stock Research Society will also continue to pay attention to it, and expect that New Oriental will further promote the development of cultural tourism business and inject new vitality into the development of the brand.