In the overall downturn of the automobile market environment, the friendly relationship between automobile OEMs and dealers is becoming fragile due to changes in the relationship of interests.
A few days ago, SAIC Volkswagen dealer - Shanghai Kuanyu complained that the manufacturer was in arrears of 1The incident of 800 million fuzzy rebates once again made the contradiction between OEMs and dealers public.
In order to achieve the annual target, the usual way for OEMs to press inventory on dealers, and dealers can only sell cars at a loss to complete the task, and then make up for the losses through factory subsidies and rebates.
It is reported that after the terminal price of SAIC Volkswagen was inverted, the regional manager of the manufacturer promised that Shanghai Kuanyu only had to try its best to sell the car, and the main engine factory would not make it lose money. However, since then, the large amount of rebates owed by the OEM has not been settled.
According to the ** report, the regional manager of SAIC Volkswagen contacted Shanghai Kuanyu to sell a new Santana model, and communicated with the dealer many times, so that he could rest assured that he would do it boldly and would never lose.
From June 2022 to May 2023, Shanghai Kuanyu sold the new Santana 1The wholesale price of the 5L Automatic Fashion Edition was $89,272 for the OEM**, but the actual transaction price was between $61,400 and $64,000.
In other words, under the condition of buying high and selling low for each car, Shanghai Kuanyu needs to pay 15,000 yuan in advance for each car, and the cumulative sales are 12,076 units, with a total amount of 1800 million yuan.
Shanghai Kuanyu said that the reason why it is willing to advance money to sell is because it needs to do high sales in order to get the fuzzy rebate of the main engine factory, which is also the most popular sales method used by manufacturers.
If you do not accept the "pressure warehouse", you may face the result of cancellation of authorization, and you may not even be able to provide after-sales services.
According to the dealer's appeal, the manufacturer has not compensated the dealer for the loss of selling the car in the form of rebates. In April this year, Shanghai Kuanyu expressed its resistance by no longer approving cars from SAIC Volkswagen.
In this regard, the relevant person in charge of the main engine factory does not agree with such a statement.
He believes that "joint venture car companies attach importance to compliance, how to calculate and distribute dealer rebates, will be released in public channels, and finally according to the actual completion of dealers to issue rebates, there is no vague rebates." ”
Industry insiders pointed out that the amount of return from the main engine factory, when it will be returned, and what additional conditions there are all erratic and uncertain, and it is all up to the main engine factory to decide.
The only thing that is certain is that even if the dealer gets enough rebates, it will definitely not cover the losses caused by loss-making sales. ”
As a dealer of tens of thousands of cars wholesale every year, Shanghai Kuanyu has fallen into the crisis of broken capital chain, which also affects the secondary dealers who cooperate with it and many car owners who need to go to the store for maintenance.
It is reported that Shanghai Kuanyu implements the policy of "paying first and then giving the car" to the secondary dealers, but since it no longer approved cars for SAIC Volkswagen, Shanghai Kuanyu, which received the money, has neither given the car to the secondary dealers nor refunded it.
Some secondary dealers paid Shanghai Kuanyu, but they could not receive the car, so they could only resort to law. According to the company's investigation, in just two months, there have been more than 20 lawsuits in Shanghai Kuanyu.
There are no new cars to sell, and Shanghai Kuanyu's after-sales service is also shrinking rapidly: because there is no money to buy engine oil, it is limited to 5-8 units per day, compared to an average of about 200 units per day.
A few more words
The joint venture brand is different from the past, and even SAIC Volkswagen, the former domestic sales champion, is also suffering from the market impact. Facing the situation of continuous losses of dealers and active or passive withdrawal from the network.
In the context of the downturn in the fuel vehicle market, dealers have fallen into a difficult choice, whether to follow up the manufacturer's task, is becoming a "life and death problem".