He YunpengTeacher
He was a senior executive in China of Asia's largest beauty company.
He used to be the executive deputy general manager of Lujie Investment (Shanghai), one of China's top 100 enterprises.
The creators of the theories "Execution with Results", "From Data to Requirements Analysis", and "Meeting is a Technical Work" can analyze and anticipate problems in a timely manner, so as to help managers formulate the best response plan to achieve good results.
Senior Corporate Trainer at Shiseido.
Builder of enterprise middle-level training system.
Member of the American Management Association.
Member of the expert group of GLG Group in the United States, consultant
[Personal Profile].
Mr. He is the first generation of marketing graduates in China, and has worked in Japanese companies for more than 20 years, has been serving as a middle and senior manager in marketing and sales, and majored in marketing management and operation knowledge in Japan, with solid theory and rich experienceHe has both theoretical knowledge and rich practical experience in marketing planning, operation management, and sales strategy promotion.
During his tenure as Director of MarketingLead the team to manage the brand, the well-known cosmetics brand in charge of maintaining a 30% growth for 10 consecutive years;Sales and market share have always occupied the first place in the same category.
During his tenure as the head of the branch in Northeast China and North China, he passedTeam Building & ManagementThe annual sales of the responsible area are more than 200 million, and the responsible area is always maintainedNo. 1 in sales of the same category；No. 1 in market share.
After being transferred to the sales planning department, he is responsible for the business promotion of the company's branchesTraining of new branch managers and regional managersEstablish a branch management system and build a new channel sales operation system
During his tenure, he was responsible for the improvement of the sales management system, the introduction of the CRM membership management system, the effective management of more than 300,000 brand members under the brand, and the optimization of the company's overall sales model, summed up the theory of "from data to demand analysis", and applied the concept of big data to practice, so as to guide the company to change the brand strategy from the product as the origin to the consumer demand as the starting point.
In view of the problems encountered by enterprises in actual combat, establish an internal training system for enterprises, promote the reform of branches, and establish a training system for middle and senior managersA total of 300+ trainings;More than 10,000 people；Promote and implement the scientific and effective marketing management theory and sales practice methods summarized by the summary.
After 2017, he entered one of the largest brand management companies in China, and served as the deputy general manager and business development director of Lujie Investment (Shanghai)**, breaking through regional bottlenecks, successfully introducing more than 30 brands, committed to the balanced development of brands online and offline, expanding more than 50 chain stores, and successfully achieving the goal of doubling sales.
In 2018, he became a member of the daily chemical and beauty expert group of GLG Group in the United States, providing consulting services in professional fields for a number of investment companies.
Mr. He summed up more than 20 years of experience in marketing management and practice, and proposed"15 Methods of Efficient Execution", "Meeting is a Technical Work", "Execution with Results" and other specific marketing management practical theories, which can analyze and anticipate problems in a timely manner, so as to help managers formulate the best response plan to achieve good results.
Mr. He was born in a family of teachers, has a special love for training and education, and is also willing to share and discuss his theoretical achievements and accumulated work experience with more marketing managers. As a marketer, we must analyze the market with standardized thinking and solve problems with personalized proposals, so as to remain undefeated in such a changeable environment.
[Teaching style].
Practical instructors, simple to understand, clear regulations, rigorous argumentation, rigorous structure.
Apply what you have learned: Mr. He's class is closely related to the actual business situation of the enterprise, and teaches the profound management theory, management methods and his own management heart to the students in a relaxed, pleasant, witty and humorous way.
Ability training: Mr. He pays attention to interaction in teaching, is good at starting from the stories around him and the concerns of students, triggers students' thinking, deepens students' understanding and knowledge of problems through discussion and Q&A, and facilitates students to apply what they have learned.
Thirst-quenching, enjoyable, practical, effective!
【Main Course】
MTP—From Management to Execution
Coaching Leadership
Manager's Role Cognition and Objective Management
Execution with results
7 Steps from Plan to Result
Team Mechanism Building".
7 Aspects of Effective Meetings
Structured Thinking
Break through the stereotype and look for marketing highlights".
From Data Requirements to Goal Achievement
Situational Leadership
Problem Analysis and Solution".
[Customer service].
Fashion Magazine, Ruili, Volg, Dentsu, Toppan, Universal Classics, Henkel China, Lion King China, Amorepacific, Nivea, Anyue France, Hohu, Faang, Kay Yixiu, Huibaishi, Chunyuan (Hangzhou), New World Group, Parkson Group, Dashang Group, Wangfujing Group, Wanda Group, Ginza Group, Galaxy Yueli, Aeon Group, Weifang Zhongbai, Qingdao Liqun Group, Zhenhua Group, Ordos Manshi Group, Charm Hui, VLIAS Glasses, Alps Dental, ENN Group.
[Student Evaluation].
Mr. He's courses are practical, practical, and down-to-earth, and he can explain seemingly complex problems with the smallest things around him, which makes people suddenly open up and have a sense of integration. —Former General Manager of Lion King (China): Mr. Gao.
Mr. He is very gentle, but he is humorous when he talks about class, and everyone always learns knowledge and skills in laughter, and Mr. He's teaching style is different. —Toppan Li & Fung Advertising: Manager Li.
Mr. He's lecture is very interesting, in-depth and simple, and the practical problems encountered in sales management can be explained to us in the simplest way, which gives us great help. —Japan Hoyu Co., Ltd. Beijing Branch: Mr. Zhao.
【Wonderful moment】
Management by Objectives and Program Execution
Team Execution".
Structured Thinking
Flexible use of data
Build an effective team
Execution with results
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