The productization transformation strategy is one of the unswerving and long-term strategies of Nanwei Software Group. Creating a cultural soil for product innovation and effectively improving the team's product planning ability is the prerequisite for the success of productization transformation. Recently, the technical committee of the group and Nanwei I held a sharing meeting on the core elements of product planning. The event specially invited Tang Zinan, CEO of Yunli Wisdom Technology, to explain the core elements related to product planning in simple terms by combining his many years of successful experience in product commercialization of Internet manufacturers and the ups and downs of the entrepreneurial period. Hong Chuangye, CEO of Nanwei Software Group, presidents of various business groups, backbones of product R&D departments, product managers and pre-sales leaders attended the meeting, and conducted extensive exchanges on product planning and design vision improvement, and actively discussed and interacted.
The event mainly focused on four aspects: products and problems, products and business models, products and competitiveness, and products and social factors. Through layer by layer deconstruction, it arouses everyone's thinking about product planning, expands product cognition and improves the dimension of product planning.
The relationship between products and problems, business models, competitiveness, and social factors.
Lecturer Tang Zinan first elaborated on the relationship between products and problems. Starting from product needs and problems, what customers really buy is not the product, but the solution to the problem. Never deviate from the original intention of the product, the essence of the product is to meet customer needs, solve customer problems, and create value for customers. At the same time, requirements are also divided into true needs and false requirements, and product managers should learn to distinguish between true and false requirements in the process of understanding and analyzing requirements.
Lecturer Tang Zinan shared his thoughts.
Secondly, lecturer Tang Zinan shared the nine key elements of product business model design, namely value proposition, customer segmentation, channel channels, customer groups, external revenue, key businesses, core resources, partners and cost structure. At the same time, it introduces in detail how to analyze the business model of the product through the business model canvas tool, strengthen the design of the interest relationship and connection mode between the company and the surrounding economic individuals, optimize the integration of internal resources of the enterprise and transform it into a value proposition, and explain the difference between traditional business and intelligent business.
Business Model Canvas.
Subsequently, lecturer Tang Zinan introduced the competitiveness of products through the "flywheel effect" of products. Focus on solving customer problems from the depth of problem solving, cost consumption, process experience, problem solving efficiency, etc., and build a sustainable business model from the cost of connecting customers, the ability to build a value network, the efficiency of delivering customer value, and the way of integrating internal resources. At the same time, it is pointed out that product planning should fully consider the relationship between products and social factors, and through the interpretation of the PEST model, the important relationship between products and political, economic, social and technological, and the changes in the external macro-political environment, economic environment, young people's subculture, and the technical completeness of the upstream and downstream of the industrial chain are analyzed to have a profound impact on the industry and products.
Finally, lecturer Tang Zinan pointed out that product managers not only need to communicate with customers, understand needs, draw prototype drawings, and design product interactions; Communicate with the R&D team to drive deliverables and manage projects; Communicate with the sales team to design marketing strategies and improve performance. It is more important to find fun on the road of product exploration and bring value to the enterprise.
The scene of the salon event.
The CEO of Hong Chuangye said that it is the Group's unswerving medium and long-term strategy to continue to effectively take the path of productization transformation. In the business activities of the enterprise, the product is only the carrier of product value, and the real value is not only reflected in the function and technical characteristics, but also the product planning concept and value should be transformed into income and profit. He encouraged the R&D team to broaden their thinking, build the core competitiveness of products in the market, realize product life cycle management, and create a sustainable industrial value chain.
Executive President Hong Venture delivered a speech at the meeting.
By inviting enterprise experts to share, this technology salon activity drives various R&D departments to exchange knowledge and collide ideas on product planning and design, promote product technology innovation, and enhance the core competitiveness of products. In the future, Nanwei Software Group will continue to accelerate the progress of the group's productization transformation, keep up with the development of cutting-edge technologies and market demand, strengthen the research of key core technologies, improve the level of product innovation and intelligence, and contribute to the construction of digital China and a scientific and technological power!