In the mobile Internet advertising market, Huawei's advertising platform has become the first choice of many advertisers due to its excellent technology and extensive user base. However, the qualification review process in the account opening process is often a headache for some advertisers. What are the reasons that may lead to the failure of the qualification review? This article will dive into this**.
Enterprise qualification is the primary content of account opening review. Advertisers must submit complete documents such as business licenses, tax registration certificates, and organization certificates. If these documents are incomplete or non-compliant, such as expired business licenses, tax registration certificates have not been inspected, etc., it may lead to the failure of the qualification review. In addition, the advertiser's business scope must also be consistent with the content of the advertisement, otherwise it may also lead to rejection.
Legal identity is an important part of account opening review. Advertisers must submit a clear scan of the front and back of their corporate ID card or ** and verify their identity. If the ID card information is unclear, incomplete, or the verification fails, such as the ID card expires, the ID card number is wrong, etc., it may lead to the failure of the qualification review. In addition, if the legal representative on the business license of the legal person and the enterprise is not the same, it may also lead to the failure of the review.
Huawei's advertising platform has strict requirements for advertising content. Advertisers must ensure that the ad content they serve complies with relevant laws, regulations, and policies, and does not contain illegal, non-compliant, or objectionable information. In addition, advertisers must comply with the advertising regulations of Huawei's advertising platform to ensure the authenticity and legitimacy of advertisements. If the advertising content violates the rules or does not meet the requirements of the platform, such as false publicity, misleading consumers, infringing on the rights and interests of others, etc., it may lead to the failure of the qualification review.
Advertising requires a clear budget and payment method. If the advertiser fails to provide a clear budget for advertising or has a problem with the payment method, such as using illegal payment channels or the payment amount does not match the actual amount, it may lead to the qualification review. Advertisers also need to ensure that their payments** are legitimate and justifiable, which could affect the outcome of the review.
The information provided by the advertiser when opening an account must be true, accurate and complete. If the account opening information does not match the actual situation, such as the enterprise name, business address, ** and other information filled in incorrectly or incompletely, it may lead to the qualification review is not passed. Advertisers also need to ensure consistency across all qualification documents and information submitted, as this may affect the outcome of the review.
Huawei's advertising platform does not allow duplicate accounts or linked accounts. If the advertiser already has one account or multiple linked accounts, applying to open an account again may result in a disqualification review. In addition, if an advertiser uses the same set of qualification documents or payment methods to apply for an account on different platforms, it may also be identified as a duplicate account opening or linked account by the platform, which may affect the review result.
In addition to the above reasons, there are some other factors that may lead to the failure of the qualification review. For example, the advertiser is in an industry that is sensitive or restricted, such as healthcare, finance, etc.; Or the advertiser has a history of violations or bad records, etc. All of these circumstances may affect the outcome of the account opening review.
Reasons for failing to pass the verification of Huawei's advertising account opening qualifications may include incomplete or non-compliant enterprise qualifications, unclear legal entity identity or failed verification, advertising content that violates regulations or does not meet platform requirements, budget and payment method issues, account opening information that does not match the actual situation, duplicate account opening or linked account issues, and other reasons. In order to avoid these problems, advertisers should carefully understand the requirements and regulations of the platform before applying to open an account, and ensure that all information and documents submitted are true, accurate and complete. At the same time, advertisers should also maintain good communication with the platform to keep abreast of the review progress and feedback, so as to adjust and optimize the application plan in a timely manner.
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