Sister Chen, born in the 90s, is the owner of a roast duck restaurant in Guangzhou. It's just that the industry situation in recent years has made Sister Chen feel a hint of crisis. In Sister Chen's words, it is not far from going out of business.
Sister Chen said that she can only sell dozens of roast ducks a day now, with a turnoverLess than 1000 yuanIf you exclude the rent of the shop and the cost of raw materials, there is basically little profit left. Sometimes not only can't make money, but also faces losses, so that Sister Chen plans to close the roast duck restaurant next year and then find another way.
What exactly is the reason?Why is Sister Chen's shop so sluggish?One of the big factors is e-commerce.
According to Sister Chen, now e-commerce has been snatched away80% in physical stores。No matter what you buy, you like to go online. So much so that the current brick-and-mortar store is like a vase, how deserted and how deserted.
What's more, even in today's brick-and-mortar store industry, a typical model has been formedThe 19 Effect。That is, some shops with better business directly attracted the whole street90% of customers。As for the other shops, you can only drink soup in the back.
This is true not only in the food and beverage industry, but also in brick-and-mortar stores such as shoe stores, clothing stores, and toy stores. In this case, a person like Sister Chen, who does a small business, naturally has not much way out.
Of course, the reason why those top stores are doing well is mainly because they are locatedDowntown, all next to itHigh-spending groups, so as to have enough customers. As for other stores,Every day, I can only watch the long queues of those head stores, and I am facing the dismal end of business withering.
Crucially, sometimes these stores are complained about by customers. Many customers have said that not only do they have fewer options in the store, but they are also more expensive than online. Sometimes the shopkeeper listens to the customer's complaints, and he can't wait to reply to him:"If you're too expensive, go buy it online?".”
In this case, the willingness of customers to go to physical stores to buy goods is getting lower and lower. It can be said that today's brick-and-mortar stores have almost reached the point of exhaustion.
Of course, this situation is unavoidable. After all, with the advent of e-commerce, brick-and-mortar business is really not good. Compared with e-commerce, physical stores have stockpiling and rent, so that their operating costs are ridiculously high. In this case, the ** of the commodity is naturally not cheaper.
Physical stores have withered one after another, and the e-commerce economy is booming. Today's e-commerce has squeezed brick-and-mortar stores into a small corner, so much so that many brick-and-mortar store owners have lost all their money. In other words, how did the physical store get beaten down by e-commerce?Where should brick-and-mortar stores go from now on?
Thanks to the owners of brick-and-mortar storesLimited supply channels, so much so that there is not much selection of items in the store. Often a type of product is only one variety, so that customers have no way to choose. In this case, the customer's experience is naturally poor. Over time, won't the brick-and-mortar store go out of business?
As for e-commerce, it is relied onThe payment is fast and the selection of goods is convenient, and does not need the advantages of shop rent, directly occupy the market of physical stores. So much so that the current brick-and-mortar stores are open and die, and in the end, many brick-and-mortar shopkeepers can only set up stalls to make a living.
Of course, don't be pessimistic about this situation. After all, e-commerce is indeed the trend of the times, and now China's e-commerce has been created63.25 million people were employedThere are also countless young people pouring into the e-commerce industry every year. Whether it is to be a ** store owner, or to deliver express delivery, to do wholesale, etc., you can make money on the big tree of e-commerce. In this case, it is inevitable that e-commerce will replace physical stores.
Speaking of which, some people may ask, since the physical store has been defeated by e-commerce, will the physical store die out in the future?
Strictly speaking, in terms of the current situation,There is a high probability that the brick-and-mortar store will not die. Because not everyone is involved in e-commerce, although you can buy things every day, but have you ever wondered how those elderly people who don't know how to use smartphones do their shopping?There are also remote areas such as Xinjiang and Inner Mongolia, what should they do?
Therefore, in the future, in many border cities and rural areas, there will generally still be physical stores. Unless all the young people gather in the big cities of Beijing, Shanghai and Shenzhen, or the old people are gone, maybe the brick-and-mortar store may really die.
Speaking of which, some people may ask again, since the brick-and-mortar stores in small towns will not die. And what about the big cities?Is it that there are no physical stores in all the big cities behind?
This should also be unlikely. Although many brick-and-mortar stores in big cities are not profitable now, if you change itBusiness modelMaybe we can create a new miracle. For example, cities such as Beijing and Shanghai have now sprung up a seriesExperiential consumptionof the store. Some stores have begun to launch scenario-based and personalized marketing models, such as "bookstore + coffee + entertainment" and other ecological services. After doing this well, maybe young people will be willing to come in and consume.
After all, compared to online shopping, this consumption method is more haveFireworks in the world。Sometimes it is also a good way to get three or five friends, form a game in a certain experience hall, and have a good time together.
Today's brick-and-mortar stores have been suppressed by e-commerce. Many brick-and-mortar stores have to retreat to towns and remote areas. If everyone stops doing brick-and-mortar stores, will the brick-and-mortar store economy in big cities die?
LikeSupermarkets, convenience storesThis kind of mass consumption place may be adopted at that timeIntelligent managementThat is, to use a CNC platform to control the unmanned stores in the city, and only the courier needs to carry out ** at that time. As for consumption and checkout, it is used throughout the processUnmanned payment methods.
In this way, it is greatly improvedOperational efficiency of the city, also save a part of itHuman Resources。It can be said that if many brick-and-mortar shops in big cities are really replaced in the future. Maybe the store of the future will continue to operate in this intelligent way.
It is worth mentioning that although e-commerce has replaced physical stores with a sweeping trend, e-commerce itself is not easy to do now. For example, the current ** shopkeeper,It is exaggerated to the point of using 90% of the income to buy traffic and buy the homepage position. For example, the through train of a certain treasure is a typical example.
In this case, the dilemma faced by e-commerce companies is almost the same as that of previous brick-and-mortar store owners. In other words, it was previously the rent that was givenLandlord, and now it's rentplatform。Anyway, no matter whatShopkeepers will be exploited to shed a layer of skin.
Of course, judging from the current situation, there seems to be a trend of e-commerce being replaced. Because of the current oneLive streaming, which seems to be more attractive than e-commerce. According to the data of 2022, live streaming has now driven the whole country20% commodity economy。Its coverage ranges from urban to rural areas and penetrates almost every corner of the country.
Whether it is a delicate young lady in Shanghai or a fruit farmer in Shaanxi, they have developed the new economic model of live streaming to the extreme. It can be seen that in the near future, e-commerce will take a back seat, and live broadcast will take the lead.
And as major merchants have settled in the live broadcast platform, it is likely that a new wave will be launched at that timeCash flow skyrocketed。Anyway, judging by the current situation, a little one100,000+The amount of ** is available overnightSmall income of several millions。In this case, the explosion of the live broadcast economy is also an inevitable result.
What's more, with the fact that many of today's number one streamers"Falling"., create a whale and all things live. They lose traffic,At that time, it can be divided into hundreds of shoulder anchors, thousands of waist anchors, and tens of thousands of leg anchors.
In this case, everyone is free to competeThere is no monopoly and siphon law. Over time, it will make the field of live streaming a healthier and more prosperous market environment.
In this way, the sentence circulating on the Internet is indeed true, that is"Live streaming at the end of the universe".
Of course, this time I hope"Rent".Don't move to live streaming platforms anymore. Otherwise, it will cause a new reshuffle at that time. As for who will replace the live broadcast in the future?Then it is unknown.