As a daily cleaning product, laundry detergent is used every day by every household, but recently, there is a saying that laundry detergent is an IQ tax.
Every time I go to the supermarket, I can see a dazzling variety of laundry detergents on the shelves, in addition to basic cleaning, plus a variety of effects to remove tenacious stains and sterilize mites.
These exaggerated marketing effects have made lotion one of the fast-moving goods in the supermarket, but recently the supermarket staff have said that "it can't be sold anymore".Why is that?
As for the reason why it can't be sold, when we go to the supermarket every day, we always have to see the laundry detergent activity in the most eye-catching place, accompanied by all kinds of sales staff to buy laundry detergent to send basins or trial packs.
Although a variety of marketing tactics have been used, isn't it because there are too many campaigns that dazzle customers and no one buys laundry detergent?
In fact, not necessarily, for customers who go to the supermarket to buy things, this event can still attract them to stop**, which is nothing more than the excessive IQ tax paid by laundry detergent.
Why do I say this, I know from some customers that laundry detergent** has risen sharply now, but every time I buy it, it is not satisfactory.
Basically, every time I try to buy a new brand of laundry detergent, I will definitely not buy it next time, the supermarket is tough to deface, and I have to pour a lot when I buy it back and use it, and I can't wash it off if I pour less, so that buying a bottle will outweigh the loss, and most of the time I will take advantage of the supermarket activities when the whole box is hoarded.
Therefore, at present, I am afraid to avoid answering laundry detergent, not because laundry detergent is uneconomical, or because it happens to be invalid when I buy it.
Is there an IQ tax on laundry detergent?
In the past, as long as you pour a little bit of it, you can wash the clothes cleanly, but now even if you pour a lot of it, the clothes can't be washed off.
Especially the elders, in the past, most of them used laundry detergent to wash, cheap and good, and they could wash their clothes clean at one time.
But when they spent "** to buy laundry detergent and use laundry detergent, but found that the effect was not as good as expected, they gave up buying laundry detergent, so they continued to buy laundry detergent at a "low price".
There are many types of laundry detergent brands, and many consumers will selectively choose a variety of laundry detergents according to the brands they are familiar with.
Because some consumers feel that they are worried about the safety of the ingredients in unfamiliar brand laundry detergent, they do not blindly buy unfamiliar brand laundry detergent.
There are also consumers who think that cheap laundry detergents are very fluorescent, these chemical ingredients are extremely unsafe, and this kind of laundry detergent is tantamount to IQ tax for themselves.
Such consumers usually do not blindly pursue the choice of high-end or low-end laundry detergent at certain price points, but only consider the right laundry detergent from the aspect of cost performance comprehensively and comprehensively.
In fact, it does not mean that cheap laundry detergent is definitely not good, most laundry detergents are not bad, and the quality of laundry detergent is judged by several aspects.
As we all know, even if you use the new brand laundry detergent you just bought, you can tell whether the laundry detergent is good after using it once, according to the basic judgment of whether the laundry detergent is easy to use, whether the foam is small, not a fragrant smell but a pungent smell, then this laundry detergent must not be delicious.
Some people also say that laundry detergent is a laundry detergent mixed with water and added to the bottle, in fact, laundry detergent is a chemical substance extracted from petroleum, usually weakly alkaline, plus the added friction agent, the decontamination effect is really very strong, especially for very dirty clothes, it has a very good decontamination effect.
Although laundry detergent has a strong decontamination ability, it also has a large damage to clothing, and after the solid deposition of laundry detergent, the clothing becomes hard, especially knitted clothing.
If the laundry detergent is not washed and the laundry detergent is left on the clothes, it can cause allergies, redness, swelling, roughness and other symptoms in severe cases.
Although the detergent detergent detergent detergent can not be compared with laundry detergent, the technical content of laundry detergent is higher than that of laundry detergent, and the laundry washed out is more flexible than laundry detergent, of course, it is higher, which shows that laundry detergent is not as simple as washing detergent with water.
I remember that when I was brushing ** on the Internet, a school teacher made laundry detergent by himself in the chemical laboratory class, the process was not cumbersome, and the result was good, which was well received by the students.
From this, we can see that in fact, the production process of laundry detergent is not difficult, and many bloggers go to the factory to understand the production process of laundry detergent and find that the profit of laundry detergent is very high.
In a black processing plant.
The increase in brand awareness will also make many small processing factories blush, so they will make their own pirated laundry detergent, one netizen said that he bought a bottle of "Blue Moon" laundry detergent for ten yuan at night.
We consulted about the "Blue Moon" brand laundry detergent on different shopping platforms, and the lowest capacity "Blue Moon" laundry detergent was more than twice as expensive as the netizen bought.
From this, it can be judged that the netizen purchased is most likely not the genuine "Blue Moon" laundry detergent from the Blue Moon manufacturer, although the product shape and brand are the same, but the contrast between them is very different.
As for why small workshops make pirated laundry detergent, first of all, because the raw materials they use are low-cost, and they can achieve good sales through the popularity of "Blue Moon", so as to obtain greater profits.
Therefore, when you buy laundry detergent, you should not just look at the first, or buy it through regular channels, and you must not be greedy for a small price and suffer a big loss.
In recent years, with the first step in the laundry detergent production process, many people know that the profit of laundry detergent is very large, and the cost is not too much.
Many small processing factories are aiming to make huge profits, so they will process laundry detergent by themselves, and I still remember that a reporter went to interview an unknown small processing factory when the laundry detergent profit can reach, the boss said that the net profit can be as high as 5 million.
As for why laundry detergent can't be sold in supermarkets, it's because the online shopping boom is too strong, and you can buy the same brand of things on online shopping platforms that are cheaper than those in supermarkets, and express delivery points are all over the streets.
After the end of online shopping, you can only pick up the goods at the pick-up point, and there is no need to carry the heavy laundry detergent in the supermarket home, which is the factor that led to the decline in sales of offline physical stores.