Pop star Taylor Swift's "Eras Tour" surpassed $1 billion in sales for the first time in history.
Wall Street**" WSJ) reported on the 8th (local time), citing performance magazine Pollstar, that Swift's ERAS Tour sales reached 10400 million US dollars (about 7.3 billion yuan).
Among the pop star's gigs to date, the highest-selling one was Elton John's farewell show, "Farewell to the Yellow Brick Road Tour." However, Elton John's sales began in 2018 and continued until this year, excluding the pandemic, with sales reaching 9US$3.9 billion (about 6.6 billion won). In contrast, Swift's tour, which began this year, broke the all-time record for sales in just 8 months with 60 shows. Swift's performances are held in a large stadium with an average capacity of more than 70,000 spectators. It has been calculated that the average** for Eras Tour tickets is 238$95. Swift recently completed his schedule of shows in South America and plans to continue his ERAS tour in Asia and Europe starting next year. For this reason, the sales of the ERAS Tour are expected to continue to grow. The ERAS tour, which began in North America this year, was so popular that as fans flocked to Swift, restaurants and hotels in the cities where the events were held saw an increase in sales, giving rise to a new term called "Swift Economics." Recently, Swift was named the 2023 "Person of the Year" by Time magazine, a weekly American current affairs magazine.
Time magazine explained why it was selected, saying that "Swift's popularity has been on the rise for more than a decade, but this year, she has exploded with fusion-like energy in both art and business."