Starting on November 17, the 2023-2024 season series of top international ice and snow events will once again bring Beijing to the passion and vitality of the post-Winter Olympics era. In the past month, the five top events have bloomed in the same city, presenting the largest ice and snow feast after the Winter Olympics, making the winter air of the double Olympic city burn high.
With the end of the men's 5,000-meter relay short track speed skating at the Capital Indoor Stadium on December 10, the ISU Short Track Speed Skating World Cup Beijing Station came to an end, and the Chinese team won 1 gold, 4 silver and 5 bronze. However, in terms of the overall atmosphere of the first three days of the competition, the enthusiasm ignited by the audience was as dazzling as the brilliance of the gold, silver and bronze medals.
In the two major events of the ISU Short Track Speed Skating World Cup held in the first stadium and the ISU World Figure Skating Grand Prix Finals in the National Stadium, the award ceremony has an additional dazzling prize, that is, the "Longdundun" specially prepared by the organizing committee of the event. It is reported that after the start of the first short track speed skating World Cup, many spectators came to the venue to buy "Longdundun", and the sales on December 10 reached more than 120,000 yuan, and the sales of other catering and cultural and creative products also rose, successfully driving the consumption of peripheral products with the event, and also interpreting the connotation of "sports +" high-quality integrated development in the post-Winter Olympics era.
It is understood that the ISU Speed Skating World Cup (Beijing Station) held 20 days before the first short track speed skating World Cup, has also created a good sales performance, the host of the National Speed Skating Stadium is known as the "Ice Ribbon", in addition to the event ticket sales, the venue periphery, the venue cultural and creative and other consumer goods sales were also hot, two days before the start of the competition there were more than 100,000 yuan in commodity sales. In addition to the competition, the audience can experience the food and beverage around the "Ice Ribbon" and visit the attractions in the Olympic core area, so as to further enhance and expand the operational value of the event.
Text: Beijing Youth Daily reporter Zhou Xueshuai.
Edited by Zhang Kunlong.