The new car was launched in December
Auto-first|Chai Xiaona
The beauty of time lies in its inevitable passing. "Like everyone who has experienced every year before, the end of 2023 has reached the end of the year-end inventory, countless important car market news have become buried old things in the flow of time, and countless romantic characters are still dancing on the cusp of **. However, you only have to look at the last few new cars to hit the market in 2023 and you know that it is too early to take stock at this time, without them, 2023 will no longer be complete, and all the summaries will be a little less weighty.
After all, these finale products are not only heavy, but also have to influence the chess game, including three-electric capabilities, manufacturing technology, first-chain capabilities, high-voltage architecture platforms, software capabilities, operating system capabilities, energy replenishment systems, ecological capabilities, etc., plus the personal charm of the founder or CEO, etc.
In fact, the NIO ET9 released last night is not "old money", and the Xiaomi Su7 will not be "9."9 yuan free shipping", Star Era ES is it really "you're welcome", ask the worldM9 can still be far ahead, Xiaopeng X9 to be the first in the market segment, are unknown. He Xiaopeng, chairman and CEO of Xpeng Motors, said that 2023 will be a year of nirvana for him, which shows the inner torture and abyssal pain he experienced before.
The mountain is ten thousand feet high, and it is only one step to climb. For all car companies and heads, everything remains the same, and the core of market competition is still technical competition, and we still start with a new car.
December 20 Star Era ES
On December 23, NIO ET9
December 26 Question M9
December 27 ZEEKR 007
December 28 Xiaomi Su7
January 1 Xpeng X9
There are a bunch of questions about such a dense number of new cars, such as: Star Era ES 22The starting price of 580,000 yuan, does it avoid the edge of the Zhijie S7;was ridiculed by netizens as "a car made for the Middle East tyrants", is NIO ET9 worth 800,000?Xiaomi Su7 is 19 in the end90,000 or 2990,000?The release of the M9 this week is destined to be full of firepowerXpeng X9 wants to be the first pure electric MPV, so what about the ideal MEGA.
In fact, these new cars, with different manufacturers, different models, different prices, all of them are different, but the same place is destined to be entangled and market logic in 2024, and it is also a preliminary rehearsal of the industry pattern.
On the one hand, it is particularly important that all five cars are the culmination of the technology of their respective brands. It can be said that the technical configuration of these new cars will be the main tone of the entire smart electric vehicle in 2024 and even 2025.
We try to use as few words as possible to express the core technical points.
Star Era ES, the whole system is equipped with IAS intelligent air suspension + CDC electromagnetic damping system as standard, and it is the only model within 300,000 that the whole system is equipped with this system as standard.
NIO ET9, the executive car that benchmarks the 7 series, S-class, A8, and Panamera, 925V ultra-high voltage platform + self-developed 46105 large cylindrical battery cell, the first 5nm Shenji intelligent driving chip, and the global self-developed system Tianshu OS, ADAM 20 Supercomputing platform, Aquila 20, new triple lidar + 4D millimeter wave radar, etc.
Wenjie M9 is also a masterpiece, Huawei Tuling chassis, ADS20 high-end intelligent driving system, megapixel smart projection headlights (Huawei xpixel), HarmonyOS cockpit 40. The industry's strongest 75-inch Huawei AR-HUD and a new light field screen, 800V ultra-fast charging technology.
ZEEKR 007 is also equipped with 800V architecture as standard, equipped with Snapdragon 8295 intelligent cockpit computing platform, and applied AI large model technology for the first time, bringing ZEEKR on-board artificial intelligence KR GPT. It is equipped with lidar, and the high-end intelligent driving solution developed by ZEEKR full-stack and the NZP high-speed autonomous navigation assistance system are first applied.
Xpeng X9 is the first to be equipped with XMART OS 50 system, equipped with 8295 cockpit chip, 800V swaying architecture, rear-wheel steering, and intelligent driving ability of the first echelon.
On the other hand, yes, they are all competing for the right to define and compete for the right to define the market segment, such as the "right to define" the executive flagship of NIO ET9, to put it mildly, it is also the model of "the first time that China's smart electric vehicles have participated in the definition of the executive flagship". The definition of M9 for large SUVs, and the definition of Star Era ES, Xiaomi SU7 and ZEEKR 007 for medium and large pure electric sedans, behind the definition is the pursuit and desire for explosive models.
This point is written on Yu Chengdong's face, on the face of Zeekr, on Lei Jun's face, and on the faces of all car companies that want to get a piece of the pie in the 2024 market pattern
Li Bin: ET9 wants to seize the "right to define" the administrative flagship.
Yu Chengdong: Large flagship SUVs are far ahead.
Lei Jun: It's surprising to be upright, just for the sake of the hit.
An Conghui: Subverting the Model 3 has occupied a position for 8 years, and by the way, it has been the first in the market segment.
Yin Tongyue: Both domestic and international.
Chery Xingtu Star Era ES, which took the lead on the 20th, officially stated that "I hope this car can enter the top three in the industry in 2024 in the 200,000-300,000 level pure electric car." "It's still the logic of explosive models, and the cruelty of the market lies in the fact that there are no explosive models and no survival.
Xingtu's first pure electric sedan, Star Era ES, has two sentences that are eye-catching. One is that Yin Tongyue, chairman of Chery Holding Group, said frankly at the "2023 Chery Technology Day" in October this year: "Chery will be polite next year!."Another sentence is that on the night of the release, Yin Tongyue said that the Star Era ES will be exported overseas at the same time, and the export price may exceed 1 million yuan, becoming the model with the highest export unit price in China.
In fact, the 20-300,000 pure electric sedan market, whether it is the Star Era ES, Xiaomi SU7 and Zeekrypton 007, including the previous Huawei and Chery jointly built Zhijie S7, if you only stare at each other, I am afraid you have already lost a game, the common enemy of these models, is Tesla Model Y and Model 3.
On the 24th, the first message that popped up on the mobile phone came from Musk, "Forbes" recently announced the list of the top 10 billionaires with the most wealth growth in 2023, among them, Elon Musk will increase by 108.4 billion US dollars (about 770 billion yuan) in 2023 to rank first, and his current net worth is 254.9 billion US dollars (about 1 yuan.)82 trillion yuan), becoming the most profitable person in the world at present.
This substantial growth is mainly due to the recovery of Tesla's stock price and the soaring valuation of SpaceX, and the soaring Tesla stock price and Musk's status as the richest man are inseparable from Tesla's main sales of two models, Model 3 and Model Y, because all of them are explosive models, and therefore, there are endless new cars in the Chinese market that benchmark Model 3 and Model Y. Zhijia is still constantly declining, and it is still far ahead.
How to win the right to define, the model is technology first, paving the way for explosive models.
In the 250,000-class electric sedan market, the Model 3 is the best-selling product, selling 1250,000 units, "but this car has been sold for 8 years", An Conghui, CEO of ZEEKR Intelligent Technology, believes that there is still a lack of more powerful products in the market to compete with the Model 3, which is the goal of ZEEKR 007.
For the originator of the popular model, the Ford Model T was mentioned several times by Li Bin and Xiaomi's Lei Jun. Li Bin said that he read "Ford" and "My Years at General Motors" this year, and then realized that what we are thinking about now has been thoroughly understood by people hundreds of years ago.
Lei Jun is even more full of praise for Ford in his book "Thoughts on Xiaomi Entrepreneurship", saying that the famous economist Schumpeter made a remarkable statement 100 years ago: "The success of business does not lie in providing more beautiful products for the queens, but in the fact that the products that the factory workers can afford are as good as the queens." Lei Jun said that a great company can always make good things cheaper and cheaper, and the most famous is the Ford Model T.
In a recent interview, Lei Jun also expressed two points, he said, Xiaomi's first car invested 3,400 engineers, and the entire R&D investment exceeded 10 billion. On the second point, Lei Jun said: "(For the first model) there must be expectations, but the car is indeed very complicated, I am particularly worried, as soon as it is not popular, everyone does not buy it, you must be very worried." What's more worrying is that if everyone comes to buy it, it will definitely be scolded miserably if it takes a year or two, which is actually a variety of very anxious emotions. ”
Xiaomi's investment and backwater battle can be seen, this is a mobile phone manufacturer similar to Yu Chengdong, not afraid of tough battles, not afraid of traffic, and equally strong, and the drama in 2024 finally has a breath of gunpowder.
No, Xiaomi and Zeekrypton took the lead in a war of words.
Recently, a number of ZEEKR executives angrily criticized Xiaomi Automobile, and Zhu Ling, vice president of ZEEKR, issued an article bombarding "ecological car manufacturing". Zhu Ling believes that the automotive industry is a typical capital-intensive, manpower-intensive, technology-intensive, chain-intensive and asset-intensive industry. As one of the most expensive consumers in most families, large manufacturers are always the most reliable endorsement for consumers to buy cars.
Behind this war of words, it is the ZEEKR 007 and Xiaomi SU7 that are about to be launched, and the pre-sale of ZEEKR 007 is 22Starting from 490,000 yuan, the current harvest orders exceed 250,000 units, with the Geely car empowered by Flyme Auto, it accidentally became Xiaomi's most direct competitor. Not surprisingly, in 2024, the power of mobile phone manufacturers to build cars will be further amplified, and this war of words is just an appetizer.
Fortunately, for the industry pattern, Li Bin's words are quite representative, he bluntly said: "Regarding the industry pattern, mobile phone companies are making cars, all of them are 'bursting with combat effectiveness', and the healthy competition that you chase me makes China's auto industry better and better." ”
Li Bin said that the automobile industry has never been a winner-takes-all, it has always been a long-term competition, a "marathon" race, a few years ago, everyone would not have thought that BYD had 3 million sales. Just as a few years ago, everyone didn't expect that Pinduoduo would be the first in the United States.
There are 10,000 ways to bloom a living flower. At the end of the auto market in 2023, there is no drizzle and wind, it is still full of fighting atmosphere, and the fragments of the last week are only a short observation
Whether it's **, or peers, give three sincere suggestions.
1. Look at the problem from the perspective of development, and look at the present with the future, rather than looking at the present with the past
2. Don't use your own knowledge boundaries to constrain the world;
3. Less guidance, after all, there are mountains outside the mountains.
Otherwise, when you slap your face, it hurts. Share. (Partial** from the web).