Sobey energy storage networkLearnedOn December 8, DJI released the DJI POWER series of outdoor power supplies, which are divided into:DJI Power 1000 (1 kWh), DJI Power 500 (0.)5 kWh)., the starting prices are:3499 yuan, 2099 yuan。It is worth noting that the pricing of DJI Power 1000 (1 kWh) is 100 yuan cheaper than the same type of product Dedelta 2 from Zhenghao, a leading portable energy storage company. This style of "sticking to the face and opening up" as soon as he crosses the border is quite a bit of the ferocity of the dark jungle in the business world. Netizens have said, "It is worthy of being a company that can become the 'ceiling' of drones under the pressure of the United States and the Ministry of the Interior." "Let's not 'moisturize things silently', come up to the head. ”
As the world's largest and most successful drone manufacturer, DJI, founded in 2006, is definitely a top-level "traffic leader" of China's science and technology enterprises. Sobi Energy Storage Network inquired about public information and learned that from 2015 to 2017, DJI's operating income were59.800 million yuan, 97800 million yuan, 175700 million yuan, net profit respectively14.200 million yuan, 19300 million yuan and 4.3 billion yuan。In September this year, DJI ranked 299th among the top 500 private enterprises in China in 2023 released by the All-China Federation of Industry and Commerce, and disclosed that DJI's operating income in 2022 was301.400 million yuan。Especially in recent years, when the United States has deliberately made difficulties, DJI drones still firmly occupy about 70% of the global market share, which shows the strength and spirit of the company.
It is not easy to start a business, and it is even more difficult to keep a business. "Since the good results in the field of drones,Wang TaoHe said: "The drone market is about to be saturated, and DJI's revenue will reach 20 billion yuan. Thus began DJI's long journey to open up a second growth pole. Since 2016, DJI has been inIndustry-level drones, autonomous driving, ebikesand other emerging fields began to exert force.
Anchoring the field of portable energy storage, DJI has a first-mover advantage, because drones need to be used in conjunction with outdoor mobile power supplies, which gives DJI more room for optimization and matching. "Specifically, we can refer to Apple's and Huawei's dedicated charging heads and other devices, which is not only a symbol of brand technology but also a reflection of brand identity. A salesperson of a portable energy storage company analyzed: "Especially in the portable energy storage, which pays special attention to the brand effect of the to C track, DJI has its own fan base, as long as you have a DJI drone, you will want to buy DJI's outdoor power supply, and subconsciously feel that the equipment is better and more reliable." ”
An executive of a portable energy storage company also said: "Everyone is still very vigilant when I hear about DJI's cross-border portable energy storage, and domestic portable energy storage companies are gradually expanding their user groups, and everyone's brand awareness is about the same, and the technical barriers are not very high." However, as long as DJI has a firm grasp of quality in this field, it can rely on the brand alone to carry out a round of 'dimensionality reduction' against its peers. ”
Compared with the industrial and commercial energy storage that has suddenly exploded in recent years and began to roll up wildly, portable energy storage has been developing in a low-key manner by relying on the rise of overseas markets and domestic camping. An industry insider said: "The portable energy storage in the early stage belongs to the stable development state of 'the cake is small, everyone is just right', and everyone is watching the life and death of industrial energy storage in the comfort zone." Now, DJI, which 'shares the cake', has entered the game, will other cross-border companies be far away?It really has to be rolled sooner or later, and no one can run. ”