I don't know when "cute pets" have become the track chosen by many brand marketing, among which the cute and very popular kittens have also triggered the brand's cat sucking craze, and more and more brands are actively embracing cat culture. So how exactly can brands do a good job of "cat marketing"?
First of all, cater to the aesthetics of young people and take the opportunity to attract young consumer groups. Contemporary brand marketing is user-oriented, and the reason why brands are addicted to cute pet marketing is because the brand's target users love the pet economy. According to Weibo data, 79% of users born in the 90s and 95s are interested in cute pet content, far exceeding other user groups. From this point of view, if a brand wants to win its target users, it needs to be truly "people-oriented" in order to win the future consumer market. The post-90s and post-95s pay special attention to cute pets and the future high growth space of the pet market, so that the brand can see the dividends, which is the basis for the implementation of the brand strategy and an important reason for the brand to enter the pet market.
Secondly, grasp the socialization of cute pet marketing and poke directly at the hearts of young people. There are essentially two kinds of socialization, "empathetic socialization" and "utilitarian socialization". Brand marketing often chooses "empathy social", that is, in order to obtain a certain emotional experience, the social behavior of bringing together those groups with common interests, living habits, and consumption habits. Brands can choose to socialize cute pet marketing, that is, through new social methods such as shooting cats and showing cats, which not only fits the user's lifestyle and habits, but also finds a suitable time for young people to show their cats, and improves the brand's voice.
Finally, the cute pet marketing is scene-based, aiming at the periphery of pets, and connecting young people with cat boxes. For example, fast food giant McDonald's took advantage of packaging marketing to combine product packaging with cat boxes, as long as users buy McDonald's designated **, they can get a paper hamburger cat nest;Recently, it has launched a bag cat nest to bring consumers and cute pets a warm and interesting home delivery scene experience through the form of delivery. The seemingly simple design connects the audience and the brand with different functions, and its creativity is innovative and interesting, and it also caters to the curiosity of young people, and successfully plays "pet marketing" and wins the favor of users.
Integrate brand marketing demands with cute pet elements, and implant brand image, value, symbols and communication appeals into marketing through various types of marketing such as personalization and scenario, providing new ideas for more brands of cute pet marketing. Haiwei Digital can help enterprises accurately locate user groups, plan and customize exclusive marketing theme activities, solve corporate marketing pain points, and help brand publicity and promotion. There are also a large number of equity products covering the five major consumption scenarios of eating, drinking, playing and Tesco, helping enterprises to build a matrix of local life resources, helping to attract popular products, and effectively realizing user realization