According to the report of Whip Bull, in the early morning of December 16, Dongfang Selection anchor Tianquan imitated CEO Sun Dongxu to drop his mobile phone during the live broadcast and provoked fans in the live broadcast room.
Allegedly, Tianquan said: "It's easy for you to bring down Dongfang Selection, before you are blocked or taken off by us, you buy a single order first, buy those eggs with coupons of 10 yuan, Bala and jelly oranges and the like, Dongfang Selection will definitely be a loss, so you will have a win-win situation, and it will be a double kill for Dongfang Selection, and you can also buy it with different vests."
Tianquan's remarks aroused strong disgust among fans, resulting in a decrease of 700,000 fans in Dongfang Selection during the live broadcast session yesterday evening, and the current number of fans is 29.33 million.
Netizens commented that Tianquan successfully turned Dongfang Selection from a high-end store to a low-end store.
When judging this matter, there are many things to consider.
First of all, during the live broadcast, Tianquan's imitation of the CEO's behavior of smashing the mobile phone was obviously disrespectful to others, and also set a bad example for fans and viewers.
Second, Tianquan's remarks implied that fans used improper means to consume, and this kind of suspected fraud should not be promoted and encouraged.
However, it should be pointed out that in this case, the reason for the decrease in the number of fans of Dongfang Selection may not only be due to Tianquan's remarks, but also may be related to other factors.
Although Tianquan's speech and behavior in the live broadcast are problematic, Dongfang Selection, as an enterprise, also needs to reflect on management, publicity and other aspects.
Enterprises should strengthen the management and guidance of anchors, regulate their words and deeds, and avoid negative impacts on corporate image due to the behavior of individual anchors.
At the same time, enterprises should also establish a more standardized marketing and promotion mechanism to prevent the occurrence of illegal acts and protect the rights and interests of consumers.
For fans and consumers, it is necessary to treat the behavior and remarks of anchors rationally, and should not be affected by the momentary anger to affect their judgment and behavior.
Consumers should abide by market rules and business ethics, and should not be easily induced by unfair business methods.
We must stick to our beliefs, refuse any temptation and **, shop rationally, and safeguard our legitimate rights and interests.
In this incident, we can see that businesses, streamers, fans, and consumers all have their own responsibilities and roles.
Only by working together to maintain a fair and transparent market can we make business activities more healthy and orderly and promote the sustainable development of society.