In China, there is such a sentence "ten people have nine hemorrhoids", which shows that the incidence of anorectal diseases among Chinese is very high. In addition to the impact of living habits, such as sedentary and spicy eating, the low penetration rate of smart toilets in Chinese families is also a very important factor.
According to the China market survey of GFK (Consumer Goods Market Research Company), the penetration rate of smart toilets in the Chinese market is only about 4%-5%, and the penetration rate is still very low compared with other smart home appliances such as smart TVs and smart refrigerators. However, in recent years, the sales volume of smart toilets has shown rapid growth. In the first half of 2023, the volume of online channels will reach 1.49 million units, 33600 million yuan, the volume of building materials channels reached 1.12 million units, 53700 million yuan. From 2017 to 2022, the compound growth rate of smart toilet sales in e-commerce channels will be 32%. The main reasons for such a rapid growth of smart toilets are as follows:
From the perspective of health and hygiene, the smart toilet uses water washing, which is cleaner and more hygienic than toilet paper wiping, and is gentler, and can also flush the stool, which is beneficial to the health of patients with anorectal diseases such as hemorrhoids. Moreover, the washing mode of the smart toilet is relatively rich, and the women's washing function has been specially developed for female users, so for women during menstruation, pregnancy, and postpartum, there is no need to worry about cleaning problems.
From the perspective of functional experience, the functions of the smart toilet are very rich, such as seat heating, automatic flip cover, automatic deodorization, smart night light, etc., these functions well solve a series of problems such as poor experience such as cold toilet in winter, inconvenience of the elderly and pregnant women, and bathroom odor.
From the perspective of appearance, the design of smart toilets is more simple and fashionable. Compared with ordinary toilets, the all-in-one smart toilet cancels the tall water tank, and the overall volume is smaller, which can save bathroom space and leave a certain amount of storage space for users.
The low market penetration rate of smart toilets, superimposed by the high growth rate brought by the love of users, it can be said that the market prospects of smart toilets are very broad, and now to join the smart toilet**, it is the best time to start a business. So, how to choose a franchise brand?
Take a look at the product line.
There are two main types of smart toilet products: integrated smart toilet and smart toilet lid. These two products have different audiences, newly renovated consumers are more suitable to choose an integrated smart toilet, and renovated consumers choose a smart toilet lid is more cost-effective.
When choosing a franchise brand, it depends on whether its product line is rich, and a brand with both integrated smart toilet and smart toilet lid products can better meet the different needs of consumers and make it easier to open up entrepreneurial sales. In particular, smart toilet seats must have models that can adapt to different toilets such as V-shaped and U-shaped, so that each consumer can find a product suitable for himself.
Second, look at the core technology.
The smart toilet has many functions and whether it is good or not will affect the brand's reputation among users, which in turn determines whether the franchisee can develop and grow rapidly.
The key to the function of a smart toilet lies in the core technology. Take the all-in-one smart toilet as an example, automatic flip cap, warm water flushing, antibacterial and antibacterial, automatic deodorization, etc. are the functions that users demand the most.
The automatic flip cover of the ordinary smart toilet will be opened and closed every time someone or pet passes by, which makes the user very irritable, in order to solve this pain point, and into the super smart toilet of the bathroom, it has innovatively launched the dual mode of millimeter wave radar + kicking. Millimeter-wave radar can sense the arrival of the human body and automatically open the toilet lid. If there are pets and children at home, in order to prevent the toilet seat from being opened by mistake, you can turn off the millimeter-wave radar and use the kicking mode, so that the control is more accurate. In addition, with core technologies such as kick control, 0 water pressure flushing, and overflow sterilization, Hecheng Sanitary Ware also won the 2023 "Quality Oscar" - Boiling Quality Award.
In addition, a variety of flushing modes, automatic deodorization, antibacterial and antibacterial materials are also the embodiment of the core technology of smart toilet products. When choosing a franchise brand, you can focus on whether the brand's smart toilet products have these functions.
Third, look at brand support.
Whether the development after joining is good or not, the support of the brand has a great impact. Generally speaking, franchise brands can provide professional personnel training, systematic store planning, and marketing campaign support.
In terms of brand support, Hecheng Sanitary Ware, one of the world's top ten bathroom manufacturers, which has been established for nearly 100 years, can be said to be at the forefront of various David bathroom brands. Hecheng Sanitary Ware has many engineering bathroom projects, and joining Hecheng Sanitary Ware can quickly obtain customer orders and achieve profitability through engineering project procurement with the support of the brand.
"As the easiest way to succeed in starting a business, it has always been the most worthy way to start a business. The smart toilet industry is at the starting point of the outbreak of the industry, and if you join now, you will surely take advantage of the dividends of the industry's growth period and earn the first pot of gold in your life.
Choosing a brand with strong brand strength and great social influence will give your franchise a pair of wings to take off, so that your career can achieve stable and high-speed improvement, and realize your entrepreneurial dream!