Hello book friends, welcome to continue to be a guest in the reading circle of little scholars, today we will continue to talk about this book, the law of entropy increase. Yesterday we talked about home advantage, in addition to the environment, the venue and the spectators, in fact, the biggest factor is the referee, because the referee is also under a lot of pressure during the game, and this pressure comes from the home audience. Tens of thousands of people are sitting in a dense crowd and booing you at the same time, and you think about how much psychological pressure it must be, so the referee must be biased, even if he may not feel it at all. There will definitely be a home whistle.
A well-known researcher once divided the referees into two groups in an experiment, had the two groups witness the same game, and awarded the same tackle foul. However, the only difference is that when the referees of Group A play, there is a chaotic noise around them, while Group B is quiet. Surprisingly, the results of the study showed that the referees in Group A were more frequent and subjective, while Group B was more impartial and objective.
Looking at another experiment, the data showed that in a crowdless match without a crowd, the visitors' yellow cards were reduced by 26 per cent and the red cards were reduced by 70 per cent. This shows that people's mood swings can affect his decision-making whenever and wherever they are, even the most professional referees.
The herd effect is everywhere, and it can even lead to some unbelievable situations. For example, it can turn obesity into an infectious disease, and it has been shown that the proportion of obese people within the family and friends group and among people of the same ethnic group will increase significantly. That is, if you have an obese person around you, your risk of weight gain increases by 17 times, if you have an obese family, the probability of women getting sick is as high as 67%, and men are 45%.
There is no doubt that obesity can never be caused by a viral infection and therefore cannot be transmitted through a virus. However, it can be contagious from some bad Xi. Therefore, when you see the people around you frequently bending over bad Xi, remember that the herd effect is not about blindly following, but about making wise choices wisely. In the office, if people are constantly buying snacks, it is difficult for everyone's mouth to stop. Similarly, in a college dormitory, if your roommates smoke and drink every day, you can't escape the influence. The reason is that ** is always around. So, if you want to stay healthy, you should stay away from people who have bad Xi;If you want to be beautiful, you should devote yourself to the beautiful guys;If you want to make a career, you should be in the company of the elite. Because, good Xi habits and bad Xi habits can be contagious to each other.
Studies have shown that when a person runs a red light, others will follow him, a phenomenon known as "herd mentality". In addition, when the first garbage bag is thrown next to the trash can, it is quickly followed by others and piled up. This phenomenon is known as the "broken window effect", and it means that once something is broken, more people will follow suit, eventually leading to chaos in the entire environment.
Similarly, if one person in your organization causes chaos, others will quickly follow suit, making a mess of what was already a neat and orderly system. Therefore, we must always be vigilant against these bad behaviors and stop them in time to maintain the harmony and stability of the whole team.
Remember: good Xi habits are also a contagious disease, and if you want to be healthy, beautiful, and successful, you need to find people who share the same values and move forward with them. In 1994, the New York subway experienced chaos, dirty mess, and a high crime rate. However, the new police chief did not blindly fight crime, but started with cleanliness and focused on tracking down the package. After a period of tidying, the carriages, platforms, and streets have been given a new look, resulting in a significant reduction in the crime rate. This enlightens us that a beautiful, orderly environment has a clear deterrent effect on crime.
Mr. Liu Run, a well-known business consultant, put forward three valuable suggestions: first, once a problem is found, it must be dealt with immediately and will not be tolerated;Second, we must distinguish rewards and punishments, and never tolerate and conniveFinally, focus on the little things and never tolerate them. Only by solving small problems in a timely manner can we effectively prevent them from spreading into big problems. For example, if the window is not broken, it is easy to prevent the slightest problem, but if left unchecked, it will eventually lead to the broken window effect.
Looking at the problem of path dependency again, you know what?Why the earliest railroad track width was 14 meters?The answer comes from the carriage, which is usually paired with two horses, and the horse's butts are stacked on top of each other to just this size. This is a classic example of path dependence: people often stick to past practices due to past experience, which can even affect future development.
In short, only by constantly adjusting our thinking and being brave in innovation can we avoid falling into the whirlpool of path dependence. Only in this way can we go further, higher and more stable. The width of the rails has remained the same since ancient times. Even modern rocket thrusters, its width is so fixed at 14 meters?And behind this number, there is an amazing story hidden. It turned out that the launch of the rocket was actually related to the horse's buttThis is not a lie. Human beings are often swayed by the inertia of path dependence, i.e., "what was before, will be so in the future". This is especially true of individuals. Even if someone sees a change in the world and realizes that the old ways no longer work, it will be difficult to change. For example, many elderly people are still Xi to frugal and thrifty, and new clothes must be used first, and there are few opportunities to make a new appearance. All this stems from their poverty and hard work. There are three phases of trajectory dependence: the first stage is the exploratory phase, completely unfamiliar, everything is new, and I am overwhelmed. Sharp started by selling mechanical pencils, and IBM sold groceries when it opened its store. The second stage is path convergence, when certain business activities have been successful, and enterprises or individuals concentrate their efforts on them, gradually accumulating resource advantages. In the third stage, the path fails, and even begins to regurgitate. If you are still clinging to the same cause when the time has passed, then you will be abandoned by the times. Nokia, for example, relied on the success of feature phones, resting on its laurels and reluctant to step into the smartphone world, stubbornly sticking to its Symbian system. As a result, Apple beat it mercilessly. There are many other companies that have been in the same situation, including former patriots. It is a leader in the field of electronic products, among which U disk, ** and other products are dominating the world and monopolizing the market. Back then, there was also OPPO that broke into electronic products with it. However, the Patriots are gradually declining in path dependence. OPPO, on the other hand, jumped out of this spell and began to set foot in the field of smartphones.
However, Collins, the author of the book, was originally looking for businesses that were good and long-lasting. But in the end, it turned the book into a joke. Of the 18 remarkable companies mentioned in the book, 10 of them are in trouble after 5 years. Nowadays, many companies have been gradually forgotten. As a result, it is difficult for a company's business to survive for a long time, and if it is not innovated, it may be wasted in just 10 years.
There is a historical fable about a frog standing at the spout of a pot and trying to jump into the water. When it tried for the first time, it failed, but it didn't give up and decided to try again. So, it jumped three more times, and each time it didn't work. Eventually, it gave up trying because it was too hard. It's like a company that can't get out of the traditional mindset, then it's likely to be a failure.
Therefore, we need to constantly review our business to look for new opportunities and challenges. Just like the frog, although it failed the first two times, it did not give up, but kept trying. Only in this way can we be invincible in the competition in the future. In real life, the gap between progress and backwardness is very cruel. Especially for individuals, if they do not update their cognition for ten years, they will be eliminated by the times. Back at the end of the last century, when computers first entered the homes of ordinary people, everyone regarded antivirus software as a necessity, and other software as dispensable, and even "pirated" to replace the genuine version. However, antivirus software is essential and must be updated every year. When you think about the future of 1 billion computers in the world, each of which needs to install antivirus software, the annual cost will reach 299 yuan, which forms a market worth up to 300 billion. It's a big business that no one can stop.
However, the good times did not last long, and the free promotion of 360 antivirus software made this market collapse in an instant. It was once believed that 360 was already the hegemon in the computer field and would surely rise to become the most outstanding company in the world in the future. However, three years later, everyone found that although the virus was gone, the antivirus software was also gone. This example tells us that the future competition is unpredictable, and only by continuous innovation can we gain a foothold in the market.
Zhou Hongyi, the founder of 360, still speaks around today, telling this classic case. For more than 10 years, 360 has never been able to launch a new business model, and its market value has fallen from the highest level of 100 billion yuan to the current level of 10 billion. This story tells us that life is like a reverse journey, and there is no turning back. Only by constantly learning Xi can we be invincible in the cruel competition. According to a brother who said that the total profit of human beings in a year is only 600 million, which is really hard to look at. Take the keyboard as an example, today's keyboard layout has tended to be random and disordered, and the purpose of this is to make it difficult for people to type, so as to prevent the typewriter from freezing due to the speed of the keys. As early as 1808, the response speed of typewriters was far from meeting this requirement, so that the keyboard often stuttered. However, with the development of technology, this problem has long been solved. However, there are still some who want to change the keyboard to the logic of the alphabetical ABCD order, but this proposal has been met with strong opposition. They claim that they have Xi the existing keyboard layout and have difficulty adapting to the newly designed keyboard. Therefore, to this day, the design style of the keyboard is still a tradition of the early 19th century, which illustrates the strong binding force of the fixed mind and the cultivation of Xi.
Sometimes we are bound by old ways of thinking and using Xi, so that we cannot break through and try new ideas and methods. But if we can break some of the conventional wisdom and challenge the norm, it is possible to create new business models. For example, why is it necessary to provide catering service on an airplane?Why is it necessary to offer first class?That's because the airline industry has always followed this standard, but if Southwest Airlines breaks this convention and launches a low-cost airline, it can significantly reduce costs and make it more accessible to the people. They have positioned themselves in the role of air buses, competing for more market share through misalignment. Hotels no longer have to be extravagant, and for visitors, a comfortable bed, toiletries and a simple and delicious breakfast are all they need. This is how Express Hotels has succeeded, and they have achieved a lot of success by focusing on the core needs of their guests with an innovative business model. Just like in life, working in one field for a long time is easy to be bound by Xi and inherent thinking. And at some point, we need to step out of our comfort zone, explore new areas, break free from the shackles of this mindset, and achieve breakthroughs in personal development.
Finding purpose in life is the first step in personal transformation. Just as Musk is constantly trying to send humans to Mars, we also need to set a lofty ideal for ourselves and fight for it for the rest of our lives. This is not only a motivation, but also a direction that can help us find the way forward when we are confused.
Second, we need to break out of the old mindset and box. Like the author, he thinks that being a TV host is a very high-end job, but once he gets out of this circle, he will be surprised to find that it is much more difficult to really make money than to be a host. Therefore, we need to start from our own perspective, break the old way of thinking, try new things, and see what we can gain from it.
Finally, we must continue to learn Xi and improve ourselves. With such a broad investment field, we can broaden our horizons and enhance our competitiveness by learning Xi various investment knowledge, so as to better serve users. As the famous saying goes, "Learning Xi is a skill, not a hobby." "Only by constantly learning Xi can we go further on the road of life. I will do my best to achieve this goal. First of all, I will do my best to solve all the problems related to it one by one. At the same time, I will uphold the principle of "minimum closed loop" and continue to look for new feasible paths. This process of experimentation and observation requires both courage and wisdom. I know that every step forward comes with the need to prepare for the worst without getting too obsessed with the best. Even if the worst comes out of nowhere, as long as I can handle it, it's still worth the try. Let's encourage each other to meet the challenges of tomorrow!