Do the right thing at the right time.
NIO's recent good news is really a lot. First, it has obtained independent production qualifications, secondly, it has reached cooperation with Changan and Geely in the field of battery swapping, and thirdly, it has received an investment of 2.2 billion US dollars. Of course, Li Bin personally participated, and the completion of the live broadcast of the 1044-kilometer endurance test can also be counted as one.
In such an atmosphere, it is fitting to release a flagship model that represents the highest level of the brand. In NIO Day 2023, NIO's all-new flagship sedan ET9 arrived as scheduled.
For the positioning of flagship sedans, most people will think of traditional fuel D-class cars. The definition of a luxury sedan seems to start with such a model, and under this aesthetic fixed thinking, NIO's ET9 styling will look a little weird.
The ET9 can't be too traditional or weird." If you understand NIO's car-making philosophy, it is not difficult to understand why NIO created such a flagship sedan.
The shape of the NIO ET9 integrates a short nose, a large slippery back, and a high chassis into the shape. Through this design, NIO is able to combine spacious interior, comfortable chassis performance, and efficient energy consumption performance in the same car. NIO's understanding of the flagship of the new era is not confined to traditional luxury and waste, but focuses on decency and efficiency.
In terms of vehicle interiors, NIO's understanding is to integrate the development of technology. The ** with the 4-story champagne tower over the speed bump appeared at the press conference, which is undoubtedly a tribute to the original Lexus LS. The latter is widely regarded as a technological innovation, a close-up to the challenge to German luxury brands.
At the technological level, we can see the global 900V platform brought by the ET9, the Skyride chassis system, and the self-developed Shenji NX9031 to show the technical peak beyond the existing level. This will reach the top level of the industry in terms of vehicle energy replenishment and energy consumption performance, chassis comfort and driving control performance, vehicle machine functions and intelligent driving experience.
Not to mention, Weilai's consistently excellent interior design and material level, if you still talk about "refrigerator color TV sofa", it will inevitably look cliché and outdated. This time, NIO's ET9 interior design not only demonstrates its cutting-edge technological strength, but also reflects NIO's pursuit of luxury quality and in-depth insight into user needs.
NIO has experienced a year of ups and downs, and exchanging price for volume is undoubtedly not the path taken by NIO, it pays more attention to long-termism. It is inevitable to move to the higher end. As NIO's highest-end image product, ET9 represents NIO's long-term layout and top-level product strength.
For consumers, NIO ET9 is a top-level flagship sedan that can demonstrate the owner's forward-looking vision, technological enjoyment, and long-term investment. For the luxury executive flagship market, it will be a new sub-category of pioneering models.