According to the latest data from market research firm Counterpoint Research, in October 2023, the best-selling smartphone in China was Apple's iPhone 15 Pro Max, which accounted for 5% of the market shareThis is followed by Huawei's Mate60 Pro with a market share of 4%. Among the top five best-selling phones, the iPhone occupies three spots, with Huawei and Honor each taking one spot.
In addition to iPhone and Huawei, popular smartphone brands in the Chinese market include Honor, OPPO, Xiaomi, vivo, Samsung, Realme, iQOO, etc.
In a list of popular domestic mobile phones in February 2023, OPPO mobile phones ranked third, Xiaomi mobile phones ranked fourth, vivo mobile phones ranked fifth, and Honor mobile phones ranked sixth. These brands have a wide range of user groups and good reputation in the Chinese market.
The competitive landscape of China's smartphone market is relatively stable, forming a domestic mobile phone camp represented by Huawei, Xiaomi, Honor, OPPO and vivo and a foreign mobile phone brand represented by Apple and Samsung.
In the third quarter of 2023, Honor, with its product and channel competitiveness, won 177% market share returned to the first place;OPPO (including OnePlus) ranked second in shipments, with a market share of about 163%；Apple followed closely with the popularity of new phones, ranking third with 10.6 million shipments, accounting for 159%；And vivo shipping strategy is cautious, to 156% market share ranked fourth;The popularity of Xiaomi's explosive product series continued, and its market share increased slightly to 13 month-on-month6%, maintaining fifth place.
Overall, the Chinese smartphone market is highly competitive, and major brands are constantly introducing new products and technologies to attract consumers' attention and purchases.