In the Qingdao Zhengda Lianxiang Premium Product Exhibition Center, the anchor is live streaming to promote local corn, pumpkin, taro and other special agricultural products. Photo courtesy of the interviewee.
It is a cold winter now, but the 10,000-ton fresh-keeping cold storage in Tanjiakuo Village, Dazeshan Town, Pingdu City, Qingdao, Shandong Province is in full swing. Grape grower Zhao Yajie is busy sealing the grape boxes, preparing to send them to all parts of the country through the "Fruit Road" smart logistics truck.
Now that the sales peak is approaching on New Year's Day, the grapes** can be about twice as high as when the autumn is concentrated. Zhao Yajie's happiness was all written on his face. With the development of rural e-commerce, cold chain logistics, as an indispensable part of it, plays an important role. "On the one hand, it is to extend the storage time to help achieve staggered sales, and on the other hand, it is through this way of product reserve to prevent 'bursting orders' and too late to receive it. Zhao Yajie introduced.
In Qingdao, many villages have become well-known "** villages" and "e-commerce towns" through "electric shock", realizing that the village is strong and the people are richThere are also many ordinary growers who have transformed into "new farmers" by embarking on e-commerce platformsThere are also many industries that take advantage of e-commerce empowerment to rejuvenate and become characteristic industries that enrich the local people and increase income. From the "branch" to the "tip of the tongue", from the ground to the table, the development of the rural e-commerce industry has given the consumer market more choices and brought more development possibilities to the countryside.
Small villages and towns with wealth.
Agricultural products take the "e-commerce express" to get out of the village.
This is our village's first grade black fungus this year, one pound can brew 13-15 pounds, all of which are naturally grown and naturally dried, welcome to consult and buy!"Two simple small wooden tables and an old mobile phone are all the equipment in Wang Benshun's live broadcast room. As the secretary of the party branch of Yuanqian Village, Dacun Town, West Coast New Area, Qingdao, Wang Benshun has also served as an "anchor" in recent years, helping village growers sell fungus and other agricultural products.
Because of the high-quality soil and climatic conditions, large villages and towns are very suitable for growing fungus, and Yuanqian Village is the first group of villages in the town to start planting fungus. However, because the sales of fungus in the village have been mainly purchased by wholesalers, a single channel not only makes the first year to press, but also can not play the reputation of the village.
How to make the fungus in the village known to more people, so that everyone can make money?"It's not very popular to sell goods online, so I thought I'd try it live first. So, Wang Benshun, who was not good at showing his face in front of the camera, started the road of "electrocution". After repeated trial and error and hard work, now, Wang Benshun's live broadcast room has gradually improved. This year, Wang Benshun sold out all the more than 100,000 catties of new fungus in the village at a higher purchase price than the previous purchase price in just two and a half months, which greatly increased the confidence of the fungus growers in the village. "Many people began to plan to expand the planting area next year, and some people began to study the live broadcast sales of fungus. Wang Benshun introduced that now he not only brings five or six people in the village to live broadcast together, but also helps the villagers in the surrounding villages and towns who want to learn e-commerce skills to learn and improve together.
Nowadays, through e-commerce live broadcast, Wang Benshun's live broadcast room alone can help more than 30 farmers in the village sell the fungus and other special agricultural products they planted, and it has also slowly driven the rapid development of surrounding express logistics, agricultural product packaging and other industries, truly realizing the transformation of "one live broadcast room brings wealth to one village".
As a strong agricultural city, Qingdao is rich in products. Celery from Majiagou, small persimmons from Cuijiaji, grapes from Dazeshan, blueberries from Baoshan, Chinese cabbage from Jiaozhou, black pork from Licha ......In addition to the large supermarkets that enter the country through many high-quality agricultural products, for many villages or growers, choosing e-commerce channels for sales has become a "short, flat and fast" way to sell their own agricultural products. It is understood that up to now, Qingdao has formed 43 municipal-level e-commerce demonstration towns and 9 "** towns" and "** villages", and the city has organized more than 100 "Qingdao agricultural products" live broadcast activities, and held the "Qingdao Agricultural Products" live broadcast with goods Internet celebrity competition, with a single-day product sales volume of nearly 100,000 pieces and 200,000 person-times.
Bring out a new team.
Tens of millions of farmers are doing new farm work "on the cloud".
The first snow of winter fell, and the blueberry greenhouses in the Baoxinxing Blueberry Professional Cooperative in Baoshan Town, Qingdao City were covered with a thick layer of "snow quilt". The conditions of the greenhouse area are simple, and the person in charge, Yang Zhongjun, and his lover are holding hot water cups to warm their hands while studying the operation of the micro-store.
Some time ago, I participated in an e-commerce training course organized by **, and while the shed is not busy now, I will try to operate it first. After the blueberries in the shed come down in the coming year, we will also try it in the 'micro store' on a wave of gift boxes. "As the "first town of blueberries", Baoshan grows blueberries on a large scale50,000 acres, with an output of 150,000 tons, with an output value of 900 million yuan. In recent years, with the rise of e-commerce, this "blueberry town" has also begun to make efforts towards the Internet. It is understood that at present, Baoshan town has built more than 60 homes, in order to promote blueberry "networking", Baoshan Town regularly organizes e-commerce training, hires professional e-commerce platform teachers to explain how to sell online and offline, and has completed 1,000 e-commerce training.
E-commerce training is not only for blueberries, but also for Baoshan. In Qingdao, e-commerce training has become a key content of the current "new farmer" training, and this year is the first time that Qingdao high-quality farmers have held an e-commerce live broadcast skills competition to promote training and encourage more "new farmers" to master new e-commerce technologies and open up new channels for getting rich. At present, Qingdao has established 21 live broadcast bases for agricultural products, with a total area of more than 300,000 square meters, to create a multi-scene, multi-format, multi-group live broadcast e-commerce complex integrating training and incubation, first-chain operation and e-commerce services, providing a platform and opportunities for "new farmers" and young entrepreneurs who are interested in the e-commerce industry.
According to reports, this year, the sales of local agricultural products sold through the live broadcast of the base reached 7 million yuan, and after the "Double Eleven", we started a new round of training. At the end of November, the Sannong live broadcast e-commerce talent training course in Haiqing Town, Haiqing Town, West Coast New Area, Qingdao, was officially opened in Sanxiang College, North Chashang Street, Haiqing Town.
In recent years, Qingdao has comprehensively promoted the effective connection between e-commerce enterprises and small farmers, family farms and farmer cooperatives, and cultivated 160,000 professionals with live streaming of agricultural products. Qingdao Municipal Bureau of Agriculture and Rural Affairs staff introduced.
Strengthen the industry. Traditional crafts "live" exude vitality.
The online platform has given us a broader stage for Xinhe straw weaving, and now this craft passed down from generation to generation has become a characteristic industry for us. Fu Shunyao, Secretary of the Party Committee of Jiaohe New Village, Xinhe Town, introduced, "The people who come to our live broadcast are all villagers in this village, as long as they are willing to come, everyone can participate, and everyone will get rich together." ”
Xinhe straw weaving has a history of more than 400 years, in order to change the single offline sales channel in the past, enhance the popularity of "Xinhe straw weaving", and increase the added value of products, in recent years, Xinhe Town has actively explored a new way of "network to help farmers", and established a straw weaving live broadcast room in Xincun as a unit, and moved the straw weaving product weaving site directly to the live broadcast room, so as to realize "farmers become anchors, and products are sold online". At present, Xinhe Town has 4 live broadcast studios in Jiaohe New Village, Zehe New Village, Gray Bu New Village, and Juxian New Village, bringing 300,000 yuan to the collective economy of Xinhe Village. At the same time, Xinhe Town also actively promotes village-enterprise cooperation, with enterprises providing platforms and channels, and Xincun providing products and human resources to achieve win-win development.
We have cooperated with Qingdao Bosongjie Arts and Crafts Co., Ltd. to set up a live broadcast room, conduct online sales, recruit employees from the local area, train them to become anchors, and carry out live broadcasts, with the highest transaction volume of more than 20,000 yuan per person in a single day. Wang Deshan, Secretary of the Party Committee of Xinhe Town, said that in this process, the company has also formed a stable cooperative relationship with more than 20 processing points, in addition to stabilizing the employment of more than 200 workers in the processing point, it is also to solve the employment problem of more than 60 people.
In the next step, Xinhe Town will give full play to the role of e-commerce in cultivating new formats, creating new demand, expanding new markets, and promoting the transformation and upgrading of traditional industries, so as to further enhance the popularity and market competitiveness of straw weaving products, and make the characteristic culture of straw weaving become an income-increasing industry that continues to exude vitality.
From the ground to the "cloud", from the countryside to the live broadcast room, the full "electricity" brought by the development of rural e-commerce is also becoming a surging driving force for rural revitalization.