At the 2024 International Consumer Electronics Show (CES), Continental unveiled a stunning crystal** display thanks to its partnership with Swarovski Mobility. This innovative display technology will undoubtedly lead the new trend of future automotive interior design.
This crystal** display uses MicroLED technology to achieve a unique design that seamlessly embeds into a premium crystal case. The 10-inch display seems to float in transparent crystals, giving it a surreal feel. This design not only showcases the perfect combination of technology and design, but also provides interior designers with a new way to interpret the minimalist aesthetic of the future of luxury cars.
MicroLED technology played a crucial role in this design. Compared with traditional display technology, MicroLED has the characteristics of high brightness, high contrast, etc., which can provide superior visual effects. In addition, MicroLED also has the advantages of low power consumption and high reliability, making it an ideal choice for future automotive display technology.
Boris Mergell, Head of the User Experience Business Group at Continental, said: "With the focus of innovation on the crystal** display, we want to disrupt the traditional interior cabin design and create an innovative experience for the high-end cars of the future that will attract attention and inspire the emotions of the user. We're moving away from simple information displays and elevating them to a highly personalized user experience. ”
With the development of the automotive industry and the increasing demand of consumers for in-vehicle technology configuration, the automotive display market has broad prospects. According to market research reports**, the global automotive display market size is expected to reach $23 billion by 2027. The development of this market not only depends on the progress of display technology, but also requires cross-border cooperation between various industries to jointly promote the innovation of automotive display products.
The release of Continental's crystal ** display has undoubtedly injected new vitality into the automotive display market. Through its partnership with Swarovski Mobility, Continental has succeeded in combining luxury crystal craftsmanship with advanced display technology to create a new type of in-vehicle display that is both aesthetically pleasing and practical. This design not only meets the needs of consumers for the technology configuration in the car, but also enhances the sense of luxury and quality of the car.
In general, the release of Continental's crystal ** display is an important breakthrough in the development of automotive display technology. It not only demonstrates the symbiotic possibilities of technology and design, but also heralds a new direction for future automotive interior design. With the continuous expansion of the in-vehicle display market and the continuous advancement of technology, we have reason to believe that this innovative design concept will be adopted and applied by more brands and models.