INTRODUCTION |preface
Recently, the Xi'an property market broke out again, and tens of billions of sales were bornIn the era of bleak stars, many 100 billion real estate companies have become 10 billion real estate companies in the blink of an eye, and many 10 billion real estate companies are directly out. 
Once upon a time, when the Xi'an market was rising, many real estate companies took advantage of the convenience of Xi'an's development, all the way up, not only real estate companies hit 20 billion yuan, but also real estate companies single-plate sales into the top ten in the country, you know, in the national housing prices in the top 30 outside the city, this kind of performance is almost against the sky. But after three years of severe colds, coupled with the tightening of the three red lines, these famous enterprises are now safe as far as the eye can seeNeedless to say,At this time, the "tens of billions of sales performance" was born, which was higher than the threshold in the past, and the gold content was not the same. But at a time when the country is declining all the way, why did China Railway Construction "go against the wind" and become a real estate enterprise with tens of billions of sales in the region?On this point, it's all about the data!
In an era when group images are blurred and out of focus, products without IP are easy to be in the era of big waves and sands, and suddenly, they will be unnoticed. As long as you look closely, you will find that wherever China Railway Construction goes, it has always been pointed at by the sword and invincible. Since 2016, CRCC's "West Faction" projects have spread all over the major hot spots in Xi'an, such as Xipai International, Xipai Times, Xipai Center, Xipai Chenyue, Xipai Guoyue, Xipai Zhangyue, Xipai Cheng, Xipai Jingyue, Xipai Linyue, etc., each project has commendable features. 
If you split the sales of 10 billion yuan, you will find that Xipai Zhangyue occupies almost half of the sales of China Railway Construction. In addition, China Railway Construction's sales performance in Taiyuan is also very outstanding, taking the annual hot-selling project China Railway Construction Huayutang as an exampleThe cumulative sales amount in 2023 is 139.4 billion yuan, ranking in the "2023 Project Sales Performance Ranking".(Cumulative).》top3
Recently, the China Index Research Institute released two sets of data, which also verified the extraordinary strength of China Railway Construction:Data 1:From January to November 2023, the sales performance of Xi'an real estate enterprises TOP10", China Railway Construction has sales of 10 billion yuan and a sales area of 510,000 yuan, all of which are in the forefront. 
Data 2: The list of "Top 10 Commercial Residential Sales in Xi'an from January to November 2023" was announced, and the sales of Xipai Zhangyue reached 49400 million yuan, becoming one of the red plates leading the Xi'an market. 
There are so many real estate companies in Xi'an, why can China Railway Construction stand out?From an industry-watching perspective, there are at least three reasons:Location, improvement, innovation。These three are a logical chain, on top of a good location, brewing good products, and on top of the improvement group, cashing in on big innovations. In order to give full play to the "Western faction", China Railway Construction is also extremely demanding in the selection of sites!
Since entering Xi'an in 2016, every layout of China Railway Construction has been an in-depth plan, especially in the research and judgment of the location. Please note that what we are talking about here is "location research and judgment", looking at dozens of plates in Xi'an, not every area can carry the "Western faction", even when Xi'an occupies the rising period of the "Dayang Line" of the property market, China Railway Construction still refuses to exceed half a point. Take a closer look at the gathering area of China Railway Construction's land picking:Qujiang Daming Palace, Fengxi New City Core, Silk Road Software City, International Port Area, High-tech CID. Qujiang Daming Palace,This is the first place of the landing of the West faction, surrounded by about 5,000 acres of national heritage park, Xipai International is located in the bustling metropolis, from high-rise to villa-style planning, sitting firmly on the region's number one hardcover flat. 
China Railway Construction Xipai International Real Picture.
Fengxi New Town Core,After the landing of the Jiaotong University Innovation Port, and then the title of Qin Chuangyuan's general window landed, and the "Western Faction" product Xipai Times & Xipai Chenyue entered the market, which undoubtedly allowed the market to get more traffic, and also shaped the vane of high-end living in the sector. 
A real picture of the era of China Railway Construction and Western School.
Silk Road Software City,In 2021, the planning and upgrading, the software city has become one of the keys to empowering the third phase of high-tech, a large number of technology enterprises gathered, but there is a lack of a model for the improvement of the large level, Xipai Guoyue should enter the market, and in 2022, Xipai Zhangyue will once again refresh the benchmark of soft new human settlements. 
Real picture of China Railway Construction Xipai GuoyueInternational Port Area,Adjacent to Shaanxi Normal University and Tie No. 1 Middle School, coupled with the investment of more than 200 billion yuan at the provincial and municipal levels, the urban interface of the area can be called beautiful, but there is a lack of improved IP products to enter the area.
China Railway Construction Xipai Jingyue - architectural renderings.
High-tech CID,With the gradual mellowing of the core area, the western faction finally entered, on top of the prosperous expectations, to create a better product experience, China Railway Construction Xipai Xiyue & Xipai Heyue entered, to the future of the pupil, will be a new scene on the improvement. On the basis of the superior location genes, China Railway Construction is almost the same for the product drawing, and the general improvement!
Why the general improvement?This is completely a redemption of rigid needs, resulting in a delayed explosion of improvement needs.
Because, in the era of explosive demand, the sequelae caused by the "7090 policy" directly led to the fact that there is no shortage of houses in Xi'an, and what is lacking is a good house, large house, and excellent property that can rewrite the "lens beauty". Because, more than 38% of the units with a construction area of about 143 or more, and the units with a construction area of about 100 or less are almost out of the main city. Therefore, China Railway Construction's improvement plan is almost "the unity of knowledge and action", which can be glimpsed from any project of the "Western faction". Let's look at just two data:First, from the perspective of floor area ratio control:In the high-tech zone where every inch of land is valuable, the floor area ratio of Xipai Guoyue and Xipai Zhangyue is only about 28, and when it comes to the port area, Xipai Jingyue is only about 25, the floor area ratio of Xipai Linyue is only about 22. Even in the Daming Palace outside the second ring road of high-intensity development, the floor area ratio of Tianhua and Tianlin in Xipai City is only about. 7. The high quality of land resources can be seen.
China Railway Construction Xipai Zhangyue - real picture.
Second, from the perspective of house proportion:The ratio of the main house type is extremely critical, the starting floor area of Xipai Zhangyue is about 170, the starting floor area of Xipai Guoyue is about 170, the starting floor area of Xipai Jingyue is 143, and the starting area of Xipai Linyue is four-bedroomIf you want to create improved products, you can only give up traffic tactics.
China Railway Construction Xipai Guoyue - real picture as long as these two "data indicators" are locked, plus China Railway Construction hand painting products,The Western faction "only customizes, does not copy"., the four "no" rulesMake product design more scarce!
Of course, most developers have explored the limit of house design at the level of product development.
However, in the "West Faction" products, we have seen another world, which is a total of two highlights: 1. Landscape is flow;2. Scenario is marketing. What is "landscape as flow"?Although the "Western Faction" has always been the main product, the place that really won the "big traffic" for the Western faction is in the landscape design. Let's give a few examples: the Western era entered the market, adopted"Public façade + landscape box"., but the explosion is original"Landscape Box".；Xipai Zhangyue has achieved sales of nearly 5 billion, but the most attractive thing is"Vientiane Forest Realm".This is the first time that Xi'an has integrated landscape with light and shadow technologyAnother example is Xipai Jingyue, which first entered the port area, and attracted the market first"Flower of Life + Hotel-style Wide-Screen Entrance".
What is "Scenario as Marketing"?This is difficult for families who chase functional design to understand, because it is almost rare to have a scene-based design. Let's give a few examples: Xipai Guoyue entered the market, and the most impressive thing for the market was the construction of the area360 curved screen large two rooms, which almost subverted the previous design of the Xi'an property market;Another example is Xipai Jingyue, planningThe building area is about 170 +30, but also on the curved façade ingenuity, carved the canopy deck yacht style;There is also the West Pai Linyue handle"Landscape box 40+**Western faction".Airlifted to the Olympic Sports Center.
China Railway Construction Xipai Jingyue - architectural renderings.
Each Western faction is on top of the city's top cover lots, redrawing ingenuityThe success of the "Western faction" is not the same posture of pasting and copying, but the exuberant creative passion!
Epilogue|conclusion
Five years ago, industry bigwigs shouted "live", and everyone felt that the danger was still far away and the future was coming. But in fact, the development of real estate has always been ups and downs, want to cross the market, want to walk on the ground, must continue to choose, in the "location, improvement, innovation" carving, and China Railway Construction insight into the market, from the beginning of the safer option. After achieving sales of 10 billion yuan, China Railway Construction entered the next "traffic pool" in the Xi'an market. Now,The port area has started double-plate, Qujiang TOD ** is hot-selling, and high-tech CID is in hand, so that the "Western faction" stands in a higher dimension. In 2023, China Railway Construction will exceed 10 billion sales, and how will China Railway Construction cut through the wind and waves in 2024?Let's wait and see!--end --