In recent years,Flower cowApplesThe planting area and production have increased dramatically, but the market demand has not increased in tandem. In particular, due to the impact of the new crown epidemic, the purchasing power of consumers has decreased, which has further impactedFlower cowApplesof sales. Fruit growers are faced with the dilemma of oversupply, and **naturally** go down.
Flower cowApplesThe planting area has reached 1.5 million mu, and the output has reached 3 million tons, accounting for the whole countryApples10% of the total production. This scale of production, too large, leads to the marketFlower cowApplesSupply exceeds demand. Fruit growers can only watch as they work so hard to cultivateApplesrotten in the ground, or have to be sold to a buyer at a low price. In the case of low market demand,Flower cowApplesThe collapse seems inevitable. For growers, this situation is undoubtedly worse.
Flower cowApplesThe production area is concentrated in Tianshui, Gansu, while the sales scope is distributed throughout the country, which leads toShipping costsAt the same time, it also makes the market information asymmetric, which affects the formation of **. Due to the unreasonable structure of production and marketingFlower cowApplesofShipping costshigher, and there is some distress. First of all, it is necessary to placeApplesIt takes a lot of time and money to transport from the origin to the consumer, which increases the cost to the grower to a certain extent. Secondly, becauseApplesThe shelf life is limited and must be passedCold chain logisticsCarry out transportation to ensure:Applesfreshness and quality. However,Cold chain logisticsInadequacy of facilities and services make itApplesSusceptible to damage or loss during transportation.
In addition,Flower cowApplesThe varieties are mainly marshals, and there is no choice of different varieties to meet the diverse needs of consumers. This led to:Flower cowApplesThe lack of market segmentation and differentiation has also affected its formation. Growers need to think about how to meet the needs of different consumers through the optimization and diversification of varietiesFlower cowApplesadded value.
Flower cowApplesIt is a national geographical indication product of China and one of the three most famous in the worldApplesOne of the brands, but the brand influence and recognition in the market are not high. This is related to:Flower cowApplesPoor brand building. First of all,Flower cowApplesLack of brand promotion, lack of effective marketing strategies and channels, it is difficult to increase consumer awareness and loyalty. In today's era of information, it is no longer enough to rely on traditional means of publicity, and fruit farmers need to actively explore new ways of publicity and promotion, and make full use of the power of the Internet and social networking to enhance brand awareness.
Secondly, poor brand protection is also a problem. The lack of effective regulation and law enforcement has led to the proliferation of counterfeit and shoddy products, which has seriously damaged themFlower cowApplesimage and credibility. Growers and regulators should strengthen cooperation to combat counterfeiting and protectionFlower cowApplesbrand image.
Finally,Flower cowApplesLack of brand innovation. The lack of innovative R&D and improvement makes the following:Flower cowApplesThe quality and added value of the company cannot be effectively improved. Fruit growers should actively carry out variety improvement and technological innovation to improveFlower cowApplestaste, appearance and nutritional value, to win the favor of consumers.
Flower cowApplesofQuality managementis a problem that cannot be ignored. IfQuality managementIf it's not strict, it will affectFlower cowApplesquality and competitiveness. First of all, fruit farmers should strengthen the standardization and standardization of planting technology, and improve it through scientific planting managementFlower cowApplesquality and yield. This includes scientific management of soil improvement, pest control, irrigation and fertilization, etc.
Secondly, the storage and transportation links need to be standardized. Growers should use modern facilities and measures to ensure:Flower cowApplesThe freshness and quality are effectively maintained during transportation. At the same time, it is necessary to strengthen the pairCold chain logisticsto improve the quality and reliability of services. Finally, it is necessary to establish a sound detection and traceability mechanism to ensureFlower cowApplesquality and safety. Growers should actively implement quality inspection and traceability systems, rightFlower cowApplesCarry out full monitoring to improve the quality assurance level of products.
Flower cowApplesThe development of the industry needs the support of policies. There is currently a lack of policy support, which affectsFlower cowApplesThe development potential of the industry. First, policymaking needs to be more scientific and accurate. ** Market demand and resource endowment should be comprehensively considered, and a scientific and reasonable policy should be formulated forFlower cowApplesfeatures and issues that provide targeted support and incentives.
Second, policy implementation needs to be in place. ** The department should strengthen the supervision and assessment of the policy to ensure the implementation and implementation of the policy. At the same time, we should also strengthen communication and coordination with fruit farmers to solve the problems and difficulties they encounter in production and operation in a timely manner.
Finally, the cohesion of policies needs to be smooth. Policies at different levels and departments should form a synergy and be promoted in a coordinated mannerFlower cowApplesThe development of the industry. ** Coordination and cooperation between departments should be strengthened, conflicts and contradictions between policies should be eliminated, and policy coherence should be formedFlower cowApplesProvide support and guarantee for the healthy development of the industry.
In summary,Flower cowApplesThe problem is manifold. Only by adjusting market supply and demand, optimizing the production and marketing structure, strengthening brand building, and strictQuality managementand strengthening policy support and other measures to gradually solve the problemFlower cowApplesto achieve the sustainable development of the industry. Fruit growers need to find more flexible and diverse sales channels through the integration of resources and innovative thinkingFlower cowApplesadded value to enhance market competitiveness. **Relevant departments should strengthen policy guidance and support, provide scientific and accurate policy guidance, and promoteFlower cowApplesThe healthy development of the industry. At the same time, consumers should also support and recognizeFlower cowApplesThis GI product is jointly promoted to increase the recognition and favorability of local brandsFlower cowApplesThe development of the industry.