On December 1, 2023, the warm winter sun reflected the golden ginkgo outside Chang'an City, telling the glory and splendor of this thousand-year-old imperial city. The Shaanxi Provincial Association for the Promotion of Urban and Rural Cultural Exchange and Development, located on Wenyi North Road, Xi'an City, Shaanxi Province, organized by the Provincial Association for the Promotion of Culture and Culture held a strategic meeting on tea culture and tea industry development of "one brick and one tile city", which was held at 9 o'clock in the morning on the same day.
The meeting was initiated and organized by Song Yudong, executive vice president of the Cultural Promotion Association, and the guests included Li Hong, president of the Provincial Cultural Promotion Association, Zhang Bo, vice president, and Li Fei, vice president (concurrently) secretary general; Wang Jinfeng, chairman of Xi'an Qin Brick and Han Tile Museum; Hou Honglin, Chairman of the Silk Road Grand Theatre; Chen Qijun, President of Sanming Chamber of Commerce in Fujian Province; Liu Chun'an, President of Xi'an Community Culture Research Association; Yan Jia, chairman of Hainan Xiaopang Enterprise Management Consulting and founder of Qin Fatyuan Happiness Business School; Liu Wenjie, manager of Chang'an Teahouse; Yan Liangzhou, general manager of Shaanxi Shangshan Jiuyun Liquor, Wang Xiaojing, manager of Shaanxi Baiyi Legend Industrial Investment Co., Ltd., and more than a dozen elites from all walks of life participated in the event.
The guests at the meeting fully affirmed and highly praised the advocacy and plan of Mr. Song Yudong, executive vice president and senior planner of the Cultural Promotion Association.
The meeting determined the strategic layout for the development of the tea culture and tea industry of Chang'an City in order to create the urban culture construction of Chang'an City in the new era, build the city brand, and effectively do a good job in the development of the tea culture tea industry of "national tea revitalization and Shaanxi tea revival". Wang Jinfeng, chairman of the Xi'an Qin Brick and Han Tile Museum, fully affirmed the development of the meeting. This paper analyzes the current situation of the tea industry market in Shaanxi, emphasizes the integration of the creation of tea cultural products and the auspicious culture of Qin bricks and Han tiles, breaks through the tradition, and innovates to create a common tea with auspicious meaning and cultural connotation. He also said that he would actively participate in the development and construction of "National Tea Revitalization and Shaanxi Tea Revival".
Hou Honglin, chairman of the Silk Road Grand Theater, who has been deeply involved in the field of network self-development for many years, said that the development space of the cultural industry in today's society is huge, and there is a lot to be done to dig deep into cultural stories, do a good job in cultural products, and lead the market prospects of young people to start their own businesses.
Zhang Bo, vice president of the Provincial Association for the Promotion of Cultural Promotion, has been studying in depth for many years in the promotion of traditional Chinese culture, and the meeting is in the form of cultural products, creating a feat of historical significance of "a brick and a tile city", and the cultural industry in Xi'an is the responsibility of our generation.
Liu Chun'an, president of the Xi'an Community Culture Research Association, said that he would give full play to the resources of the community to mobilize the community to build the "Chang'an Tea Culture Capital", and do a good job in ensuring a solid mass foundation and the popularization of traditional Chinese culture and tea culture.
Chen Qijun, President of Fujian Sanming Chamber of Commerce, gave very constructive opinions and suggestions to further deepen the implementation of the project from the perspective of business operation and work promotion, and said that he would actively link resources and promote the implementation of the project as soon as possible.
Yan Jia, chairman of Hainan Xiaopang Enterprise Management Consulting Co., Ltd. and founder of Qin Pang Yuan Happiness Business School, also agreed with the project, and expressed his willingness to provide financial guarantee for the project, actively build it with all parties in the society, and look forward to the implementation and development of the "one brick, one tile, one city" tea culture tea industry project.
The meeting determined the core theme and strategic direction of the development of the tea culture tea industry of "one brick, one tile and one city", and clarified the strategic goal of building "Chang'an, the capital of tea culture". The participants actively joined the core personnel of the project, quickly set up a special team, and held high the banner of "National Tea Revitalization and Shaanxi Tea Revival" with high positioning, wide layout, good products, and strategic planning of vertical and horizontal cooperation, and innovatively built the "Chinese-style Elegant Life Expo" in Xi'an.
The thousand-year-old imperial city, a cup of fragrant tea is auspicious;
Ten thousand years of eternal peace wishes, our generation together to practice!