After entering the Internet era, the marketing market has entered a rapid development mode, and various marketing methods around the network have emerged in an endless stream. And artificial intelligence, the hottest word in 2023, is also reshaping the marketing methods of the past. Next, let's find out how the marketing market will change in 2023
The concept of consumption has changed
When the enthusiasm for consumption gradually cools down with the change of the economic situation, the behavior of impulsive consumption in the past is becoming less and less. Even if there is occasionally, it will immediately jump out of the voice of criticism. Compared with the symbolic consumption in the past, the cost performance is now more popular with consumers, and the aura of foreign brands is gradually weakening. In addition, people's enthusiasm for non-material products is gradually rising, and they are keen on services such as immersive experiences, and pay more attention to the reshaping of the spiritual world. The consumption structure has become more three-dimensional, and consumption enthusiasm is gradually returning.
Migration of consumer platforms
The development of e-commerce has led to the birth of China's huge online consumer market, but since the beginning of the epidemic, people's dependence on online consumption patterns has increased this consumption Xi deeply imprinted into people's hearts. In addition to e-commerce platforms, some social media platforms have also gradually tapped into a huge consumer market, providing more opportunities for offline stores to promote online.
Changes in consumer subjects
As young people around the 00s gradually entered the society, their strong consumption power has profoundly transformed the market demand. Many brands have shifted the main body of their marketing to a generation that is more willing to consume;The marketing hotspots created around the term "new middle class" are also attracting young people who are gradually grasping the capital in their hands.
The rise of local brands
In the post-epidemic era, the people's enthusiasm for domestic brands is unprecedented. On the one hand, the change of consumption Xi has made people see the value behind domestic products and are willing to buy more cost-effective things. On the other hand, the blessing of many hot events at home and abroad has also made domestic products more popular with the people.
The marketing market is a game between enterprises and enterprises, competing for the attention of consumers in the market. At best, it can also be a microcosm of an era, symbolizing what people say they have experienced. Adapting to the needs of the times is the best marketing method.