To get a head start in marketing, you need to do an in-depth study of the user mix of your target market. Only by meeting the needs of the target group can the functional design, product production and marketing promotion be driven by their enthusiasm for consumption. Next, let's take a look at the important portrait composition of the current marketing market.
Female consumer groups
Female consumers are the main force in most categories of consumer markets and are highly receptive to different types of consumer products. In addition, women are more likely than men to share information with those around them, and they are able to spontaneously expand their marketing influence. More than 70% of female consumers will assist or directly replace their family members to purchase household necessities.
The new middle class
Although the term "new middle class" comes from the marketing slogan of some brands, it is indeed a potential consumer group based on the current number of middle-income people in China. In addition, more than 80% of the population of the middle-income group is concentrated in various urban agglomerations in China. They are more receptive to new things and more willing to spend.
Middle-aged and elderly people
The population over the age of 50 in China has reached 48.7 billion, affected by the times, they began to gradually contact online consumption. For example, they also have strong spending power. In addition, with the development of mobile phone manufacturers and APP age-appropriate design, the threshold for them to participate in online consumption is also decreasing.
New Urban Youth
The so-called new urban youth refers to the younger generation who live in third- and fourth-tier cities and have received basic education. Although their income level is lower than that of their peers living in big cities, they also have strong spending power due to less pressure such as mortgages and more disposable income.
China's well-developed online consumer market has led to the prosperity of many industries, including manufacturing, transportation and the Internet. Compared with the limited choices in the era of material scarcity, the choices of contemporary people are no longer varied. This requires companies to take the initiative to produce products with both quality and gimmicks, otherwise it is difficult to knock on the door of the market.