1.1.3 Stages of development of the jewelry industry.
1.1.4 Jewelry industry data** and statistical caliber description.
1.2 Analysis of the consumption environment of the jewelry industry.
1.2.1 Analysis of jewelry spending power.
1) The growth of residents' disposable income is an important engine for the growth of jewelry consumption.
2) Analysis of Chinese per capita jewelry consumption potential.
1.2.2 Level of luxury consumption.
1.2.3 Psychological changes in jewelry consumption.
1.2.4 Potential groups of jewelry consumers.
1) Middle class.
2) High-net-worth individuals.
1.2.5 Composition of the demand in the jewelry market.
1.3 Analysis of the policy environment of the jewelry industry.
1.3.1. Analysis of industry management system.
1.3.2. Major policies, measures and standards of the industry.
1.3.3. Industry-related development plans.
1.3.4 Tariff policy for the jewelry industry.
1.4 Analysis of the development status of the jewelry industry.
1.4.1 Jewelry industry market size.
1.4.2 The size of enterprises in the jewelry industry.
1.4.3 Operational efficiency of the jewelry industry.
1.4.4 Product structure of the jewelry industry.
1.4.5 Distribution of jewelry industry clusters.
1.5 Prospects for the development trend of the jewelry industry.
1.5.1. The trend of industrial clustering is more obvious.
1.5.2. Enter the road of brand development.
1.5.3. Develop in the direction of disseminating jewelry culture.
1.5.4. The process of industrial internationalization is accelerating.
1.5.5 Online channels are becoming increasingly important.
1.5.6 The capitalization process has accelerated significantly.
1.5.7 The driving force of innovation continues to increase.
Chapter 2: Competition in the Jewelry Industry Enters the Era of Business Models.
2.1 Analysis of the competitive intensity of the jewelry industry.
2.1.2 The bargaining power of the jewellery industry on the upstream.
2.1.3 Analysis of the bargaining power of buyers in the jewelry industry.
2.1.4 Threat analysis of new entrants in the industry.
2.1.5 Industry Alternatives Threat Analysis.
2.1.6 Summary of the competitive situation.
2.2 Brand competition pattern in the jewelry industry.
2.2.1. The brand pattern of the industry market.
2.2.2. Foreign brand enterprises compete in China.
2.2.3. Hong Kong-funded brand enterprises compete in China.
2.2.4 Comparison of domestic and foreign brand marketing capabilities.
2.3 Competition in sales channels in the jewelry industry.
2.3.1 The importance of sales channels.
2.3.2 The main sales model of the industry.
2.3.3 Comparison of major sales models.
1) Comparison of various sales models.
2) Comparison of major offline sales models.
2.3.4 Sales model of listed companies in the Mainland.
1) Lao Fengxiang.
2) Chao Hongji.
2.3.5. Channel expansion has become the core of the current competition.
2.4 The battle for business models in the jewelry industry.
2.4.3 Transformation of traditional jewelry brand enterprises.
2.4.4 The battle for business models in the jewelry industry.
2.4.5 Channel integration strategy in the jewelry industry.
1) Gangtai acquires Kelan Jewelry.
2) Curran took advantage of this listing and Gangtai cut into the e-commerce channel.
2.5 Competitive focus and trends in the jewelry industry.
2.5.1. Industrial chain integration.
2.5.2 Product Design.
2.5.3 Branding.
2.5.4 E-commerce.
2.5.5 Digital upgrades.
Chapter 3: Research on Industrial Chain Integration and Strategy of Jewelry Industry.
3.1 Introduction to the industrial chain of the jewelry industry.
3.1.1 Overview of the industrial chain of the jewelry industry.
3.1.2 Cost structure of the jewellery industry.
3.2 Value analysis of the industrial chain of the jewelry industry.
3.2.2 Jewelry design.
1) Jewelry design value-added capabilities.
2) The level of domestic jewelry design.
3.2.3 Jewelry processing.
1) The status quo of jewelry processing enterprises.
2) Key areas of jewelry processing.
3.2.4 Jewelry Marketing.
1) Value-added ability of jewelry marketing.
2) The current situation of marketing in the jewelry industry.
3.2.5 After-sales service.
1) Value-added ability of after-sales service.
2) The status quo of jewelry after-sales service.
3.3 The trend of industrial chain integration in the jewelry industry.
3.3.1 The main profit model of the industry.
3.3.2 Advantages of industrial chain integration.
3.3.3. Integration of typical enterprise industrial chain.
1) Chow Tai Fook.
2) Lao Fengxiang.
3) Chao Hongji.
4) Bright brand jewelry.
5) Diamond Birdie.
3.3.4. The trend of industry chain integration.
3.4 Analysis of the integration mode of the industrial chain of the jewelry industry.
3.4.2. Industrial chain integration model.
3.5. The selection of the integration strategy of the industrial chain of the jewelry industry.
3.5.1 Opportunities and risks of industrial chain integration.
1) Opportunities for industrial chain integration.
2) Industrial chain integration risk.
3.5.2 Strategic choice of industrial chain integration.
Chapter 4: E-commerce Development Status and Strategies in the Jewelry Industry.
4.1 Background of e-commerce development in China's jewelry industry.
4.1.2 Background of e-commerce in the development of the jewelry industry.
4.1.3 Jewelry enterprises develop e-commerce advantages.
4.1.4 Motivation for jewelry companies to develop e-commerce.
4.2 Reference for the development of e-commerce in foreign jewelry industry.
4.2.1 The development process of foreign jewelry e-commerce.
4.2.2 Representative enterprises of foreign jewelry e-commerce.
1) Blue Nile
2) Polygon.
3) Bidz Corporation.
4.2.3 Experience in the development of foreign jewelry e-commerce.
4.3 Analysis of the development of e-commerce in China's jewelry industry.
4.3.1 The development of China's jewelry e-commerce.
4.3.2 The scale of China's jewelry e-commerce development.
4.3.3 Characteristics of the development of China's jewelry e-commerce.
4.3.4 Competition in China's jewelry e-commerce market.
4.3.5 The development trend of jewelry e-commerce in China.
4.3.6 Problems and countermeasures faced by jewelry e-commerce.
4.4 Chinese jewelry enterprises to carry out e-commerce.
4.4.1. Establish a third-party e-commerce platform.
1) Analysis of the advantages of the development mode.
2) Typical representatives of development methods.
4.4.2 Build your own ** for comprehensive or branded jewelry.
1) Build a comprehensive collection of jewelry**.
2) Large-scale jewelry enterprises carry out e-commerce.
4.4.3. Use the live broadcast platform to carry out live e-commerce of jewelry.
1) Analysis of the advantages of the development mode.
2) The influence of live streaming of major jewelry brands.
4.5 Research on the three successful models of jewelry e-commerce.
4.5.1 Diamond Bird: Online and offline O2O model.
1) Introduction to the online and offline O2O model.
2) Advantages of online and offline O2O model.
3) Online and offline O2O mode operation.
4) The effectiveness of the online and offline O2O model.
4.5.2 Darry Ring: "Emotional Marketing + Community Marketing" model.
1) Introduction to the "Emotional Marketing + Community Marketing" model.
2) Advantages of "emotional marketing + community marketing" model.
3) "Emotional marketing + community marketing" model operation.
4) The effectiveness of the "emotional marketing + community marketing" model.
4.5.3 bloves jewelry: "e-commerce platform + experience store + call center" model.
1) Introduction to the model of "e-commerce platform + experience store + call center".
2) The main advantages of the "e-commerce platform + experience store + call center" model.
3) The results achieved by the "e-commerce platform + experience store + call center" model.
4.6 Suggestions on the operation of e-commerce model of jewelry enterprises.
4.6.1 Prerequisites for business development e-commerce.
4.6.2. The construction of e-commerce platform for jewelry enterprises.
1) The internal information system of the enterprise.
2) E-commerce basic platform.
3) E-commerce service platform.
4.6.3 Suggestions for e-commerce operation of jewelry enterprises.
Chapter 5: Analysis of Emerging Marketing Models and Strategies in the Jewelry Industry.
5.1 Webcast + Jewelry.
5.1.1. Live streaming with goods to the wind.
5.1.2 The share of jewelry in all categories of live streaming.
5.1.3 Live + the current situation of the jewelry market.
5.1.4 Summary of the layout of e-commerce live broadcast of jewelry enterprises.
5.2 Popular IP+ jewelry.
5.2.1 Exploration of the model of jewelry + IP.
5.2.2 Analysis of the market potential of jewelry + IP.
5.2.3 Summary of jewelry enterprise + IP cooperation.
5.3 KOLs Grass + Jewelry.
5.3.1 KOL strengthens your brand**.
5.3.2 Jewelry + KOL delivery scale.
5.4 Fan Economy + Jewelry.
5.4.1 The stage of the development of the fan economy.
5.4.2 The current situation and development of fan economy + jewelry.
Chapter 6: Elements of Marketing Strategy and Case Studies in the Jewelry Industry.
6.1. Strategic planning of jewelry enterprises.
6.1.1 Market Segmentation.
1) The concept of market segmentation.
2) Objective basis for market segmentation.
3) The role of market segmentation.
4) The form of market segmentation.
5) Procedures for market segmentation.
6.1.2 Select your target market.
1) The concept of the target market.
2) Procedure for selecting the target market.
3) Factors in the selection of the target market.
6.1.3 Market Positioning.
1) The significance of market positioning.
2) Characteristics of market positioning.
4) Procedures for market positioning.
6.2 Product strategy for the jewelry industry.
6.2.1 Product Portfolio and Portfolio Strategy.
1) Product portfolio.
2) Product portfolio strategy.
6.2.2 Product Market Life Cycle.
1) Product Life Cycle Concept.
2) Marketing strategies at each stage of the life cycle.
6.2.3 Product branding and brand decision-making.
1) The connotation and role of the brand.
2) Brand decision-making.
6.2.4 Packaging strategy for the product.
1) Packaging and its function.
2) Product packaging strategy.
6.3 Jewelry Industry Strategy.
6.3.1 Factors influencing jewelry pricing.
1) Internal factors.
2) External factors.
6.3.2 Pricing management for jewelry companies.
6.3.3 Enterprise pricing target and determination.
1) Profit target.
2) Sales target.
3) Competitive goals.
6.3.4 The main methods of jewelry pricing.
1) Cost-oriented pricing method.
2) Demand-based pricing.
3) Competition-oriented pricing method.
6.3.5 Jewelry** Strategy Research.
1) Product stage pricing strategy.
2) Discount pricing strategy.
3) Psychological pricing strategies.
6.4 Distribution channel strategy in the jewelry industry.
6.4.1 Distribution Channel Concept and Characteristics.
6.4.2 Jewelry distribution channel model.
6.4.3 The significance of choosing a distribution channel.
6.4.4 Types of Jewelry Distribution Channels.
1) Direct vs. indirect channels.
2) Long channel vs. short channel.
3) Wide channel vs. narrow channel.
4) Single-channel vs. multi-channel.
6.4.5 Jewelry Distribution Channel Strategy.
1) Distribution channel strategy type.
2) Factors influencing distribution channel strategy.
3) Principles of distribution channel decision-making.
6.5 Jewelry Industry Strategy.
6.5.1 Types of Jewelry**.
1) Personnel sales.
2) Commercials.
3) Business promotion.
4) Public Relations.
6.5.2 Jewelry** combination and influencing factors.
1) The goal of the activity.
2) The nature of the jewelry business.
3) Jewelry market characteristics and commodity characteristics.
4) Target market environment.
5) Product market life cycle.
6) Push and pull strategies.
7) ** Budget.
6.6 Summary and case studies of jewelry marketing strategies.
6.6.1 Summary of Jewelry Marketing Strategies.
1) Win with excellent quality.
2) Win with a lower **.
3) Win with more ** discounts.
4) Win with a strong brand.
5) Win with a wide range of distribution channels.
6) Win with quality service.
6.6.2 Typical cases of jewelry marketing.
1）tiffany
2) Chow Tai Fook.
3) Leyson psychic.
4) DR rings.
Chapter 7: Chain Management and Informatization in the Jewelry Industry.
7.1 **Overview of chain management.
7.1.1 **Chain connotation and characteristics.
7.1.2. The emergence and development of chain management.
1) The generation of ** chain management.
2) The development stage of chain management.
7.1.3. The content and objectives of chain management.
1) The basic content of chain management.
2) The goal of chain management.
7.2 The current situation of the management of the ** chain in the jewelry industry.
7.2.1. The current situation of industry chain management.
7.2.2 Research on the management of Chaohongji ** chain.
1) The basic process of chain management.
2) Enterprise chain management analysis.
3) The main problems of chain management.
7.3 The status quo of informatization of the jewelry industry.
7.3.1 **Overview of chain informatization.
7.3.2. Industry characteristics and their impact on informatization.
1) Jewelry product features.
2) Jewelry BOM features.
3) Jewelry production management and processes.
4) Jewelry wholesale sales features.
5) Jewelry retail features.
7.3.3. The role of informatization in the management of jewelry enterprises.
1) Improvement of the management of the manufacturing process.
2) Improvement of the management of the retail sector.
3) Assist in business analysis and demand**.
7.3.4 The current situation of informatization of the jewelry industry at home and abroad.
1) The current situation of informatization of foreign jewelry industry.
2) The current situation of informatization in the domestic jewelry industry.
7.3.5. Cases of informatization of the first chain of jewelry enterprises.
1) The current situation of the company's ** chain.
2) Informatization of the company's ** chain.
7.3.6 Conclusion on the informatization of the management of the first chain of jewelry enterprises.
Chapter 8: Research on the Development Strategies of Leading Jewelry Companies.
8.1. Research on the development strategy of traditional jewelry brand enterprises.
8.1.1 Chow Tai Fook Jewellery Group***
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Corporate strategic objectives.
9) Advantages and disadvantages of business management.
8.1.2 Chow Sang Sang Group International***
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Corporate strategic objectives.
9) Advantages and disadvantages of business management.
8.1.3 Tse Sui Lin Jewellery (International)**
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Advantages and disadvantages of business management.
8.1.4 Laishen Tongling Jewelry Shares***
1) Enterprise development history.
2) Corporate brand positioning.
3) Corporate brand marketing.
4) Enterprise product strategy.
5) Enterprise channel strategy.
6) The current situation of business operation.
7) Corporate strategic objectives.
8) Advantages and disadvantages of business management.
8.1.5 Lao Fengxiang shares***
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate marketing strategy.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Corporate strategic objectives.
9) Advantages and disadvantages of business management.
8.1.6 Guangdong Chaohongji Industrial Co., Ltd. ***
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Corporate strategic objectives.
9) Advantages and disadvantages of business management.
8.1.7 Shanghai Kimberlite Diamond Group***
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Corporate strategic objectives.
9) Advantages and disadvantages of business management.
8.2 Case study of leading jewelry e-commerce companies.
8.2.1 Shanghai Celestial Jewelry*** Diamond Bird).
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Corporate strategic objectives.
9) Advantages and disadvantages of business management.
8.2.2 Shenzhen Zokai E-commerce***Zokai Jewelry).
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Corporate strategic objectives.
9) Advantages and disadvantages of business management.
8.2.3 Shenzhen Pi Ai Diamond ***bloves).
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Advantages and disadvantages of business management.
8.2.4 Hengxin Xili Industrial Co., Ltd. ***ido Jewelry).
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Corporate brand marketing.
5) Enterprise product strategy.
6) Enterprise channel strategy.
7) The current situation of business operation.
8) Corporate strategic objectives.
9) Advantages and disadvantages of business management.
8.2.5 Beijing Kelan Xinzuan Network Technology Co., Ltd
1) A brief introduction to the development of the enterprise.
2) Enterprise development history.
3) Corporate brand positioning.
4) Enterprise product strategy.
5) Enterprise channel strategy.
6) The current situation of business operation.
7) Corporate strategic objectives.
8) Advantages and disadvantages of business management.
Chapter 9: Development Prospects and Investment Opportunities in the Jewelry Industry.
9.1 Prospects for the development of the jewelry industry**.
9.1.1 Analysis of the development trend of China's jewelry industry.
9.1.2 Prospects for the development of China's jewelry industry**.
9.2 Analysis of the investment value of the jewelry industry.
9.2.1 The overall investment value of the industry.
9.2.2 Segment investment value.
1) Investment value.
2) Platinum investment value.
3) Investment value.
4) The investment value of diamonds.
5) The investment value of jade.
6) The investment value of pearls.
9.3 Analysis of investment opportunities in the jewelry industry.
9.3.1 Investment opportunities in the jewelry industry.
9.3.2 Investment characteristics of the jewelry industry.
1) Industry entry barriers.
2) Industry profitability factors.
9.3.3 Investment risks in the jewelry industry.
1) Policy risk.
2) Macroeconomic fluctuation risk.
3) Raw material fluctuation risk.
4) Competition risk.
5) Technical risks.
9.3.4 Investment advice in the jewelry industry.
9.4 Analysis of financing channels in the jewelry industry.
9.4.1 Funding needs of the jewelry industry.
9.4.2 Financing channels for the jewellery industry.
1) Bank credit.
2) IPO financing.
3) Social capital.
9.4.3 Financing trends in the jewellery industry.
1) Financing activities.
2) Mergers and acquisitions.
Table of Contents of Charts. Chart 1: Statistical classification of the national economy to which the jewellery industry belongs.
Exhibit 2: Jewellery Product Classification.
Figure 3: The life cycle of the jewellery industry.
Chart 4: Key data** and statistical illustrations of this report.
Figure 5: Per capita consumption expenditure of Chinese residents in the first half of 2014-2023 (unit: yuan).
Figure 6: Chinese per capita GDP trend from 2012 to 2023 (unit: USD).
Figure 7: Trend chart of Chinese's per capita jewelry consumption from 2016 to 2023 (unit: USD).
Figure 8: Chinese consumers' luxury spending from 2023 to 2031 (unit: 100 million euros).
Figure 9: Regional distribution of Chinese consumers' luxury consumption from 2023 to 2031 (unit: %)
Figure 10: Changes in the psychology of jewelry consumption.
Chart 11: China's individual investable assets from 2009 to 2023 (unit: trillion yuan).
Figure 12: Number of high-net-worth individuals in China from 2009 to 2023 (unit: 10,000 people).
Chart 13: Investable assets of China's high-net-worth individuals from 2009 to 2023 (unit: trillion yuan).
Exhibit 14: Demand in China's jewellery market.
Figure 15: Statistics on the number of marriage registrations in China from 2012 to 2023 (unit: 10,000 couples).
Exhibit 16: Major policies and measures of China's jewellery industry from 2001 to 2023.
Exhibit 17: Selected Jewellery Industry Standards as of 2023.
Figure 18: Development plan of China's jewelry industry.
Exhibit 19: China's jewellery industry-related tax rates – pearls (unit: %)
Exhibit 20: China's jewellery industry tax rate – diamonds (in %)
Exhibit 21: Taxes on China's jewellery industry – gemstones.
Figure 22: Sales revenue and growth of China's jewelry industry from 2016 to 2023 (unit: 100 million yuan, %)
Exhibit 23: Number of Mainland Stores of Leading Chinese Jewellery Industry as of the End of 2023 (Unit: Units).
Figure 24: Operating income of the jewelry industry from 2018 to 2023 (unit: 100 million yuan).
Chart 25: Net profit of the jewelry industry from 2018 to 2023 (unit: 100 million yuan).
Exhibit 26: Retail structure of China's jewellery market in 2023 (unit: %)
Exhibit 27: Major sales products by various jewellery companies.
Exhibit 28: Distribution of major jewelry industry clusters in China.
Figure 29: Typical cases of live e-commerce in China's jewelry industry.
Exhibit 30: Competitive analysis of incumbents in the jewellery industry.
Exhibit 31: Analysis of upstream bargaining power in the jewellery industry.
Exhibit 32: Analysis of downstream bargaining power in the jewellery industry.
Exhibit 33: Threat analysis of potential entrants in the jewellery industry.
Exhibit 34: Conclusion of the Five Forces Analysis of the Jewellery Industry.
Exhibit 35: Brand landscape of China's jewellery industry.
Exhibit 36: Characteristics of the brand pattern of China's jewellery industry.
Exhibit 37: Market share of international jewelry brands in Chinese mainland (unit: %)
Exhibit 38: Market share of mainland and Hong Kong-funded jewellery brands in Chinese mainland from 2018 to 2023 (unit: %)
Exhibit 39: Proportion of advertising investment by Chow Tai Fook, Chow Tai Sheng, and Tiffany & Co. in 2023 (unit: %)
Exhibit 40: Key sales patterns in the jewellery industry.
Exhibit 41: Comparison of the proprietary and franchise models in the jewellery industry.
Exhibit 42: Comparison of various sales models.
Exhibit 43: Comparison of proprietary and franchise models in the jewellery industry.
Exhibit 44: Profitability of proprietary and franchise in the jewellery industry.
Exhibit 45: Major types of companies in China's jewellery industry.
Exhibit 46: Transformation path of traditional jewelry processing enterprises.
Exhibit 47: Transformation path of traditional jewellery brand enterprises.
Figure 48: The number and proportion of new jewelry e-commerce enterprises in China from 2018 to 2023 (unit: households, %)
Figure 49: Brand value of major jewelry companies from 2014 to 2023 (unit: 100 million yuan).
Figure 50: Schematic diagram of the jewelry industry chain.
Exhibit 51: China** Operating Cost Composition in 2023 (in %)
Exhibit 52: Flowchart of the procurement of raw materials for the jewellery industry.
Exhibit 53: Flowchart of the sourcing of diamond raw materials for the jewellery industry.
Exhibit 54: Procurement flow chart for accessories and semi-finished products in the jewellery industry.
Figure 55: Level of domestic jewelry design.
Exhibit 56: Major Sales Models and Brands in the Jewellery Industry.
Figure 57: Comparison of the number of terminals of jewelry enterprises in 2023 (unit: households).
Exhibit 58: Value-added capability requirements for after-sales service.
Exhibit 59: Key profit models in the jewellery industry.
Figure 60: Flow chart of Lao Fengxiang's business model.
Figure 61: Analysis of Lao Fengxiang's business model.
Exhibit 62: Diamond Bird's main stores.
Figure 63: The integration path of the jewelry industry chain.
Figure 64: Consolidation model of the jewelry industry chain.
Exhibit 65: Opportunities for industrial chain consolidation in the jewellery industry.
Exhibit 66: Jewelry value chain integration risk.
Exhibit 67: Strategic Choices for Jewelry Chain Integration.
Exhibit 68: Motivation for jewelry businesses to develop e-commerce.
Exhibit 69: Success Factors for Online Jewelry Sales.
Exhibit 70: The development of e-commerce in China's jewelry.
Exhibit 71: The scale and growth rate of online channel operating income of China's major listed jewelry companies from 2018 to 2023 (unit: 100 million yuan, %)
Exhibit 72: Characteristics of China's jewellery e-commerce development.
Exhibit 73: E-commerce channel sales of major jewelry brands in Chinese mainland in 2020 (unit: 100 million yuan).
Exhibit 74: Trends in China's jewelry e-commerce development.
Exhibit 75: Problems and solutions faced by jewelry e-commerce.
Exhibit 76: Marketing through online shopping malls.
Exhibit 77: Large jewellery companies engage in e-commerce.
Exhibit 78: Top 10 brands in China's jewelry industry in 2023.
Exhibit 79: Advantages of online and offline O2O models.
Exhibit 80: Diamond Bird's online and offline O2O model operation.
Figure 81: Darry Ring's "AISAS" rule.
Figure 82:"Emotional marketing + community marketing"Mode advantages.
Exhibit 83: Key Advantages of "E-Commerce Platform + Experience Store + Call Center".
Exhibit 84: Business prerequisites for business to develop e-commerce.
Figure 85: E-commerce service platform construction module.
Figure 86: China's live streaming e-commerce transaction scale and growth rate from 2017 to 2023 (unit: 100 million yuan, %)
Figure 87: 2023 sales volume distribution of various categories of live streaming (unit: %)
Exhibit 88: Distribution of Chinese consumers' consumption of jewelry (unit: %)
Figure 89: 2023 Large-scale ** jewelers will deploy e-commerce live broadcasts.
Figure 90: Jewelry and IP combination model.