China's life beauty industry is a growing industry, but also one of the key areas of China's consumer market, in the process of economic development, the increase in consumption and the increase of consumers to life beauty services, so that the industry is developing rapidly, the market size is becoming larger and larger. According to the analysis of the 2021-2027 market development strategy and future trend of China's life beauty institution industry released by Market Research**.com, the overall market size of China's life beauty industry will reach 680 billion yuan in 2021.
With the development of the economy and the increasing demand of consumers for beauty services, the competition in China's lifestyle beauty industry is becoming more and more fierce. As an important part of China's consumer market, the competitive landscape of the lifestyle beauty industry has obviously changed, mainly due to the following aspects:
The industry competition pattern of China's life and beauty industry has changed from a single industry competition to a diversified industry competition. According to statistics, the market share of household beauty products in China's life beauty industry has reached 552%, and the market share of service products reached 448%, the market share of home beauty products is relatively low, while the market share of service products is relatively high. In China's lifestyle beauty industry, diversified competition has become a common phenomenon.
The competition pattern of China's life and beauty industry has also changed from focusing on the first-class war to focusing on the brand war, as well as focusing on the competition of product quality and service quality. In China's life and beauty industry, brand competition and service competition have become the main form of competition, and brand image, service quality and product quality are also important factors affecting consumers' consumption choices. In the process of development, enterprises must pay attention to the image of the brand, and at the same time pay attention to the improvement of product quality and service quality, so as to enhance the visibility and reputation of the enterprise, so as to better develop the enterprise.
The competitive landscape of China's lifestyle beauty industry has also changed from a traditional traditional model to a diversified business model. Enterprises in China's lifestyle and beauty industry have begun to develop new business models, such as O2O model, e-commerce model, Internet platform model, etc., to meet the changing consumption needs of consumers and enhance their competitiveness.
The competitive landscape of China's life beauty industry is changing, from first-class competition to brand, service, product quality-centered competition, as well as from the traditional traditional model to a diversified business model. These changes not only enrich the form of competition for enterprises, but also provide more development opportunities for enterprises, which is conducive to the overall development of China's life beauty industry. The above data and information can be referred to the market research ** network under Boyan Consulting.