Original title: How to become the focus of cultural tourism.
Immanuel Kant once said, "There are only two things in the world that deserve our deep admiration, one is the brilliant starry sky above our heads, and the other is the sublime moral law within us." Recently, a winter snow swept along with the cold wave, which also brought the wonder of Laoshan rime, and the pine and cypress were frosted and snowy, which attracted people's admiration. However, this winter's Laoshan brings people far more surprises than this, and the mysterious and beautiful scenery of "Wangxing Laoshan" has become the "new top stream" of Laoshan cultural tourism in the near future, which has once again ignited people's enthusiasm for visiting Laoshan in winter, and is expected to stimulate a new round of winter cultural tourism boom. On December 19, the launching ceremony of the "Stargazing Laoshan and Romance" Laoshan Stargazing Activity and the 2023 "Winter Fun Laoshan" Cultural Tourism and Leisure Season was held in Laoshan. This is the first time that Laoshan Scenic Area has held stargazing activities, which is already known as "the first famous mountain on the sea", not only "watching the sunrise", "watching the sea of clouds" and "enjoying the sunset" make ** forget to return, "looking at the stars" is not far behind, and will become the characteristic label of Laoshan cultural tourism.
Stargazing map, stargazing club, stargazing homestay, cross-Chinese New Year's Eve starry sky ** will ......The colorful stargazing journey is full of love and hope for the sea of stars, and sets off immediately. We can't help but wonder why "Wangxing Laoshan Mountain" has become the focus of cultural tourismWhat kind of sparks will it create in the future?
"Wangxing Laoshan Mountain" comes with the attribute of "top stream".
Tonight, no one is together, lie down and watch the galaxy as much as possible", "The sky is connected with clouds and clouds, and the galaxy wants to turn a thousand sails to dance" ......Climbing high and looking far away, watching the stars at night, has been a favorite thing for literati and artists since ancient times. Laoshan mountains and seas are connected, and Languang is changing;Heavy mountains and mountains, magnificent, known as "sea fairy mountain", stargazing in Laoshan Mountain, it is even more unforgettable. Laoshan has many stargazing resorts, the mixed yuan stone on the Yulong Cave overlooks the sea and looks at the stars, and there are three major stone carved star maps on it that make countless tourists obsessed;Known as "the first strange stone of Laoshan Mountain", the chessboard stone, like Ganoderma lucidum, stands out from the peaks, and has become an excellent place for stargazingThe great Confucian Hu Yiyang, who said "thousands of difficulties, do not leave Laoshan Mountain", left a stargazing platform stone carving ...... in the sawtooth cliffThe eternal starry sky has become the link between the past, the present and the future, condensing thousands of years into a glimmer of light that lingers in the heart of every stargazer.
In addition to the long-standing cultural accumulation, Laoshan is blessed with unique stargazing conditions, the sky is clear, and you can pick up stars. Laoshan Giant Peak, known as the "highest peak of Chinese mainland's coastline", is "the highest stargazing point on Chinese mainland's coastline" and the first batch of "weather and climate landscape viewing places" in China. Laoshan Scenic Area is a national forest park with a forest coverage rate of 8811%。The annual average concentration of negative oxygen ions in the scenic spot can reach 2,000 cubic meters, and the highest instantaneous maximum concentration of negative oxygen ions is 42,000 cubic meters, which is 20 times the highest national standard, and was rated as the first batch of "China's natural oxygen bar".
I am an enthusiast who shoots the starry sky, this time I waited for two nights in the giant peak shooting, compared with the starry sky in other places, the starry sky of Laoshan is characterized by: culture, history shows charm, strange stones, dangerous peaks and bright stars. Stargazing is relatively exciting, but the difficulty and threshold are relatively low, for example, near Tiandi Chunhe Square, you can use your mobile phone to take pictures of the scenery of the characters and the starry sky in the same frame. In a word, coming to Laoshan to look at the stars and shoot the stars is definitely worth the trip. Senior photographer Jia Jiqian sighed.
The bright starry sky "lights up" the cultural and tourism economy
Adding color in the off-season requires "a fire in winter". For many cities, compared with the warm spring of "beautiful rivers and mountains in the late days, spring breeze and flowers and herbs", the midsummer of "lotus wind sends fragrance, bamboo dew drops are clear", and the golden autumn season of "trees and trees are autumn colors, mountains and mountains only set sunset", winter seems to be more lonely and lonely, in addition to the influence of temperature, winter cultural tourism projects are reduced, lack of attraction and other problems, often so that tourists have the heart to travel but do not know where to go. How to make winter tourism change from "off-season" to "peak season" has become a "roadblock" on the road to promote the development of cultural tourism throughout the year. The Laoshan stargazing activity of "Looking at the Stars and Romance Together" is a bold attempt by Laoshan Scenic Area to explore the new trend of winter tourism with the support of its own superior resources, and to break out a differentiated new path from the popular projects with "snow scene" as the core.
Laoshan's night economy has injected a "heart booster". The night-time economy mainly refers to the economic and cultural activities that occur from 6 p.m. to 6 a.m. the next day, mainly in the tertiary industries such as catering, cultural tourism, and leisure. According to the survey report on the consumption Xi of urban residents of the Ministry of Commerce, 60% of China's residents' consumption occurs at night, and the market size of China's nighttime economy is expected to reach 4.8 billion yuan this year. At the "2023 China Night Economy Forum", Qingdao was on the list of the top ten cities of the 2023 night economy. It can be seen that the night economy has become one of the important indicators to stimulate urban consumption, promote economic growth and expand influence. Previously, Laoshan District planned and laid out the night economic development nodes, and built three unique night economic clusters with a high starting point planning and innovation, namely the Shilao Business and Leisure Gathering Area, the Haier Polar Cultural Tourism Experience Gathering Area and the Tong'an Road Cultural and Sports Consumption Gathering Area. By holding special festivals such as beer festivals, first-class festivals, and food festivals, we will continue to enrich the supply of the nighttime consumption market and cultivate diversified nighttime consumption patterns. It is worth noting that in this series of layouts, there are relatively few night economy projects with inherent tourist attractions as the core, and the potential needs to be further explored. The "Stargazing at Laoshan Mountain, Romantic Connection" Laoshan stargazing series of activities integrates traditional culture, natural landscape and commercial consumption, and will naturally become an important puzzle for the development of Laoshan District's night economy.
The new content "enhances the "gold content" of cultural tourism". The "Three-year Action Plan for Cultivating and Developing New Consumption and Unleashing Consumption Potential in Qingdao (2023-2025)" proposes to "cultivate new cultural and tourism consumption", create a multi-field integrated cultural tourism and leisure consumption scene, and "activate new rural consumption scenes", enrich tourism and tourism, rural shopping and other scenes, hold rural festivals, camping festivals and other activities, and accelerate the cultivation of well-known agricultural product brands. Taking the opportunity of "looking at Laoshan Mountain", Laoshan Scenic Area accurately grasps the consumption hotspots of "Generation Z" and launches a number of "Stargazing B&Bs", inviting people to make tea around the stove and watch the stars from the sea, so as to drive the coordinated development of the upstream and downstream industrial chains. There will also be a cross-Chinese New Year's Eve starry sky meeting of "Looking at the Stars and Laoshan Mountain, Romantic Connection", and it is planned to invite well-known bands in the island city such as the Blue Dot Band, the Old Street Band, and the TOP Orchestra to create an immersive scene of mountains and seas. Activate new consumption with new scenes, and "dress up" Laoshan with fashion elements, so that tourists of all ages can discover the beauty of Laoshan in more faces.
Call the "Avenue Laoshan" cultural tourism brand
On December 8, the 3rd National Rural Cultural Industry Innovation and Development Conference and Typical Case Award Ceremony was held in Jingjiang, Jiangsu, and the theme case of "Promoting Agriculture with Tourism and Helping Rural Revitalization" submitted by the Laoshan Scenic Area Administration was successfully selected as a typical case of national rural cultural industry innovation.
In recent years, the Laoshan District Party Committee, the District ** and the Laoshan Scenic Area Administration have adhered to the development concept of "integration of scenic villages", given full play to the radiation and driving role of scenic spots, and regarded the development of rural tourism as an important way of rural revitalization. Laoshan Scenic Area has innovatively carried out the "1355 Comprehensive Management Community Construction", built three comprehensive treatment workstations of Liuqing, Jiushui and Yangkou, realized the five-party linkage of Jingjing, Jingzheng, Jingjie, Jingcun and Jingshang, and carried out rectification actions such as tourism order, traffic order, safety hazards, and stalls on a regular basis, and continuously improved the service quality of the scenic spot.
The stargazing activities of Laoshan integrate elements such as starry sky culture, meteorological landscape, RV camping, fashion and leisure and energetic performances, which will provide new momentum for promoting the construction of "1355 comprehensive governance community" and promoting "integration of scenic villages, industries, and agriculture, culture and tourism".
Those who do often succeed, and those who do often come;The grass and trees are sprawling, and the spring mountains can be seen. From "Taiping Xiaozhong Fudao Laoshan" to the "Sea Vow Mountain Alliance" marriage and love brand, and then to "Leshan Leshui Pure Heart Recuperation", until today's stargazing series of activities, Laoshan Scenic Area has always been forging ahead on the road of exploration and development. As the first batch of national key scenic spots and the only 5A-level tourist attraction in Qingdao, Laoshan Scenic Area has written a new chapter of transformation, upgrading and leapfrog development after more than 40 years of exploration, construction and progress.
Carl Sagan said, "You and I are both children of the stars, and every cell writes the history of the entire universe, and when you gaze at yourself, you also see the outline of the universe." According to statistics, from January to November 2023, Laoshan Scenic Area has received a total of 531 tourists20,000 person-times, a year-on-year increase of 63%, achieving a comprehensive tourism income of 6400 million yuan, a year-on-year increase of 77%, we look forward to and firmly believe that such achievements will still achieve self-breakthroughs again and again, and "Wangxing Laoshan" will once again set off a winter boom in Laoshan cultural tourism.
Guanhai News Qingdao Morning Post reporter Jiang Danning.