Looking back at the development of the home appliance industry this year, the air conditioning category has shown a relatively stable recovery rhythm, outperforming and leading the industry in an overall pressure environment. At the same time, as healthy and comfortable life has become the mainstream demand trend of contemporary young people, the evolution of air conditioning products is also seeking progress in stability, guided by consumer demand, to help build an ideal home and quality life.
On December 27th, Changhong Juneng Province unveiled the "Brand Renewal and New Product Launch Conference", which has achieved industry leadership in many aspects such as high efficiency and energy saving, comfort and health, and pushed the air conditioning market to the "next outlet".
The industry's first "super energy efficiency", exploring the path of green innovation
At present, the demand of the consumer market tends to be rational. On the one hand, more and more consumers have begun to resist brand premium, concept tax, and pink tax, and pay more attention to the value and use function of the product itself. On the other hand, in the context of the country's advocacy of green and low-carbon life, energy conservation and emission reduction, and encouraging the consumption of green household appliances, energy saving and power saving have become one of the most concerned performance of air conditioners, and it is also the mainstream trend of product upgrading in recent years.
As an active practitioner of "scientific and technological innovation" and "green and low-carbon", Changhong has been continuously listed on the list of green manufacturing system demonstration enterprises and industrial product green design demonstration enterprises issued by the Ministry of Industry and Information Technology, and many of its products have been included in the national green design product list.
According to the monitoring data of Aowei cloud network, the proportion of new first-class energy efficiency products of online air conditioners has reached 74% recently, an increase of 8% year-on-year. And this data accounts for a higher proportion of the head brands, which shows that the current first-level energy efficiency has become the standard configuration of the air conditioning industry. It is worth noting that Changhong brand has made great progress in product energy conservation and environmental protection, and has achieved remarkable results. At present, Changhong air conditioning offline products have all eliminated the old energy efficiency, reaching 100% coverage of the first level of energy efficiency.
Observing this pain point on the consumer side, Changhong Juneng Provincial Air Conditioner has made concerted efforts in software and hardware, and has made a major breakthrough in product energy efficiency. In terms of air conditioning software, the refrigerant flow dynamic matching technology has been launched, which dynamically adapts the initial flow rate of refrigerant under the steady-state and unsteady state systems and the flow rate during operation according to different heat exchange loads, so as to realize the rapid cooling and heating of the system at the same time, fully improve the heat exchange efficiency, continuously improve energy efficiency, and achieve the purpose of energy saving and power savingContinuous innovation in the hardware of air conditioning, the industry's original composite condensation heat exchange technology, breaking through the industry air conditioning evaporator is only a single evaporator, Changhong air conditioning evaporator is not only an evaporator or a condenser, the use of evaporator refrigeration to produce condensate to further cool the refrigerant, greatly improve the refrigeration capacity. The above two technologies have obtained a number of national utility model patents and invention patents, which greatly improve the capacity and energy efficiency of low-temperature heating and high-temperature refrigeration, and make the whole system play a super high level of energy efficiency.
The energy efficiency ratio of ordinary first-class energy-efficient cabinet machine is 42. The energy efficiency ratio of Changhong Juneng cabinet saving machine is as high as 50, which can save 4 per day compared to ordinary level 1 energy efficiency7 kWh of electricity, calculated according to the national standard of 1569 hours of average annual use, can save 3059 kWh of electricity, 10 years can save 3059 kWh. With its excellent energy efficiency performance, Juneng Province has won the first super first-class energy efficiency certificate for comfortable air conditioners in the air conditioning industry issued by the China Household Electrical Appliances Research Institute.
Break through the ceiling and achieve the best comfort and health
In addition to energy conservation and environmental protection, comfort and health are also important upgrade trends of current air conditioning products. According to Questmobile's inventory of the characteristics of the consumer market in 2023, consumers are now tending to put their own emotional value and "pleasing themselves" in the first place, and at the same time, the consideration of quality, brand, and experience is indispensable, which also shows that users are latent in the consumption pursuit of "comfortable life" under the "practical" demand. Therefore, in terms of air conditioning, the cabinet purchase standard in 2024 should not only look at energy efficiency, but also air supply performance and quality-price ratio are also important reference standards.
As the best of home temperature comfort, air conditioning products occupy an important position in modern comfortable home life. However, the small tuyere area, small circulating air volume and small air supply angle of traditional cabinet units make it difficult to form a stable, uniform and rapid heating and cooling effect in the work, which is another pain point in the industry. Statistics show that the effective air outlet area of the main sales large air volume cabinet machine in the current market is 011㎡-0.15, the circulating air volume is about 1300m h, and the air supply angle can only reach the maximum range of 120 ° in the middle and both sides, the overall air supply area is small, the air supply distance is short, resulting in only the middle range of the air conditioner can blow the wind, and the sofa or the living room can not feel the air volume on both sides.
In recent years, Changhong air conditioning has been continuing the comfortable and healthy route, leading the industry in technology research and development, and constantly refreshing industry standards. It is not only the pioneer of "human state perception air conditioner", but also innovates the shared air conditioner in the living room and dining room, and the new Juneng cabinet machine launched at this conference has broken the industry ceiling in the above three important indicators. Among them, the effective air supply area has achieved an industry-leading 028. The circulating air volume is as high as 1580m h, the air supply angle can be the first in the industry of 158°, the air supply area is large, the distance is long, the cooling and heating are faster, and the comfortable air supply can be achieved in 3D, the temperature distribution is more uniform. In terms of air supply comfort, it is still equipped with Changhong's three-season healthy wind technology, which intelligently adjusts the wind speed and air volume according to the change of indoor ambient temperature, making it more comfortable.
In addition, Juneng Province also has an artificial intelligence voice chat function, which can achieve local voice control without networking, with strong performance, low power consumption, strong anti-interference ability, rapid response, high wake-up rate, and other brand products with long-term dialogue intervals, which can be used for multiple rounds of continuous dialogue within 10 seconds, so as to completely free your hands and bring a more convenient life experience!
According to the analysis of the "2023 China Healthy Life Trend Insight Report", the current health demand has penetrated into all aspects of contemporary life, and healthy life consumption has entered the "intensive era", of which 55% of consumers are concerned about sleep health and 42% are concerned about respiratory health. Therefore, the air quality and cleanliness of the air conditioner must also attract attention. Changhong Juneng Province has spring, summer and autumn 3 seasons of healthy wind, not only the swing leaves can be easily disassembled, but also equipped with 57 high temperature sterilization intelligent cleaning function, using 57 extreme high temperature cleaning for up to 30 minutes, effective sterilization and sterilization, to ensure that the air outlet is clean, healthy and comfortable.
In recent years, Changhong air conditioning has been continuously recognized by the industry and consumers. At this year's Chengdu Universiade, Changhong, as the only designated home appliance brand, escorted the event with high-quality products, received a lot of praise, and spread the brand voice of "Seiko quality, comfortable every degree" through the title of high-speed rail, "contracting" light rail and other activities, so that Seiko's scientific research achievements and high-quality products can reach more consumers. Relying on excellent quality and devoting itself to subversive innovation, in the future, Changhong will also show the world more dimensions of China's new style of home appliances!