1, "Critical Moment MOT" (classic version).
moments of truth: new strategies for today's customer-driven economy
Sweden] Jen Carlsen.
jan carlzon 2010-3-1
Contents: In the 80s of the 20th century, Scandinavian Airlines President Zhan ?Karlsson, who wrote a book called "The Moment of Truth," tells the story of how he turned an airline that lost tens of millions of dollars a year into the world's most successful company in three years, revealing the true meaning of customer-oriented business.
In the book, he says that whenever a customer or prospect comes to your company, it's a "moment of truth," the moment that ultimately determines your company's success or failure. Every moment has the potential to be a "miracle moment" or a "painful moment".
The book also led to the popularity of the concept of MOT (The Moment of Truth) in the global corporate world.
The book has become a training material for many companies, and the world's top 500 companies are competing to introduce and develop MOT courses, which has become the only training that IBM requires all employees to participate in, and it is also a compulsory course for McDonald's to require new employees to receive on-the-job training.
This book is a good leadership book, and although it discusses the concept of "customer-oriented" service, each chapter tells you the true purpose of leadership in a simple and clear way.
2, "Procter & Gamble: A Hundred Years of Legend of the Daily Chemical Empire".
Zhou Yu, Bai Jie, Li Xiaodong.
Book introduction: This book reveals the answer to a series of questions by reproducing P&G's 172-year development history and management characteristics: how did P&G, which had no advantages at the beginning of its establishment, stand out from many competitors and gain a firm foothold, so as to develop into a powerful enterprise in the United States?Why do you invest heavily in R&D as the lifeline of enterprise survival and development?How to deal with the relationship between R&D and the market?How to avoid the diseases of large companies, bureaucratic Xi and internal attrition?How to improve operational efficiency, taking into account the scale and brand advantages of large companies and the high efficiency of small companies?How to take the lead in changing the rules of the industry and join hands with Walmart to create the "Palmer Model", an industry story?Why and how to achieve a multi-domain product strategy?How to establish a well-known brand management system?How to become a marketer's "Whampoa Military Academy"?How to make campus recruitment a well-known brand?How to create a "Procter & Gamble Department"?I believe that P&G's success can bring you some inspiration and help you succeed in your career.
3. "Keeping Good Employees: Love Them, Or Lose Them?"》
love 'em or lose 'em: getting good people to stay (4th edition)
Beverly Kay, Sharon Jordan-Evans.
beverly kaye and sharon jordan-evans
Book introduction: Excellent employees are the most valuable asset of an enterprise, and the only way to retain them is to love and care for them. So, what exactly should be done?
This book transforms some perceived soft skills about leadership into a powerful leadership model with a focus on communication.
As a manager, do you know what makes great employees choose to stay, and have you helped them plan their career prospects?What should I pay attention to when getting along with colleagues with different personalities?When other companies try to "dig into the wall", how do you get them to stay?
In response to the thorny issues that can be encountered in motivating and retaining employees, this book provides 26 proven strategies from a communication perspective.
4. "Five Obstacles to Teamwork".
the five dysfunctions of a team: a leadership fable
Patrick Lanceoni.
patrick lencioni
Contents: However, a good team is very strong and rare. In fact, the team is made up of people with various shortcomings, which inevitably have congenital defects.
The book, like Who Moved My Cheese, begins with a story. Immerse yourself in a fictional but realistic business where you can find your own shadow in a real-world environment, whether you're a manager or an employee, and make them understand how to deal with it in a real-world environment.
The author of this book vividly shows the process of team conflict, handling, see-sawing, and finally achieving initial results in five common and extremely dangerous problems in team management, all of which may be a realistic portrayal of your own experience in the conference room.
The classic bestseller is back in the market, and every business should have a good book in their hands!
5. "Centennial Shell: The Myth of "Shell" in the Oil Industry
Authors: Peng Jianfeng, Liu Jian.
Book Introduction: By recreating the development history and management characteristics of Shell in 103 years, this book reveals the answer to a series of questions: how did this "small company", which was originally formed by Royal Dutch Petroleum Company and Shell Transport ** Company, successfully carry out the expansive development and control of the source of industry resources?How to integrate the business chain based on the core of energy?How to achieve equal emphasis on basic research and technological innovation?How to do a good job in cost control and financial management, human resources and culture, and use more than 100 years to achieve today's giants in the oil industry, and create this world-famous "shell" myth?
6. "Innovation Wins the World: Nine Business Leaders Talk About Innovation".
Authors: Zhang Yaqin, Zhang Weiying, etc.
Book introduction: In our current era, some people call it the high-tech age, the information age, and some people call it the knowledge economy era, in fact, we can collectively call it the era of innovation. The main feature of this era is that science and technology are changing with each passing day, and continuous innovation has become an important cornerstone of enterprise development.
In this era full of changes, in order to make the main body of social wealth creation, the enterprise foundation evergreen, it requires our entrepreneurs and managers to grasp the essence of innovation and constantly surpass themselves.
First of all, it is necessary to fully realize that innovation is not only the responsibility of technicians, but also the basic function of entrepreneurs, and innovation itself must also be an action that can be implemented and has commercial value, rather than an illusory and imaginary behavior.
The nine entrepreneurs in the book are: Zhang Yaqin, Ma Yun, Li Yanhong, Ji Weidong, Wang Jianzhou, Tian Suning, Xiong Xiaoge, Zhang Jingan, and He Zhiqiang.
7. "100-Day Action Plan for New Leaders: How to Meet Challenges, Build Teams and Achieve Superior Performance" (2nd edition of the original book).
the new leader's 100-day action plan
George Blatter, Jamie Check, George Pedraza.
george b.bradt, j**me a.check and jorqr e.pedraza
Introduction: Moving into a new leadership role is the most desired and tricky challenge for every manager. More than half of the leaders were dismissed after 18 months in office. The culprits of this failure often stem from fatal mistakes they make within 100 days of taking up their new roles. This first 100 days will most likely be your last 100 days in the organization. Whether you're a newly promoted veteran or just starting out in a leadership role, this practical guide will help you successfully transform, take charge, and build your team with immediate results. The 100-Day Action Plan for New Leaders (2nd Edition) is packed with real-world experience and the latest tips to help you get a successful warm-up.
This book presents you with a comprehensive and easy-to-follow plan of action with vivid examples and some handy resources. Inspired by the practical tools and techniques mentioned in the book, you'll be comfortable in your new role and master the art of leadership.
8. "21 Rules of Leadership: Follow These Rules, and People Will Follow You".
the 21 irrefutable laws of leadership: follow them and people will follow you
John Maxwell.
john c.maxwell
Book introduction: Maxwell, a world-class leadership master and interpersonal relationship mentor, is a new masterpiece by Maxwell, author of "Leadership**" 360-degree Leadership.
This book is a revision of the author 10 years after the publication of the original version, adding the law of value-added and the law of mirroring. Adding both of these principles will go a long way in improving leadership. Because serving others and leading by example are two elements of being a good leader. Two new XPs have been added.
Other laws: the law of lid, the law of influence, the law of process, the law of navigation, the law of foundation, the law of respect, the law of intuition, the law of attraction, the law of affinity, the law of the inner circle, the law of delegation, the law of acceptance, the law of winning, the law of momentum, the law of priority, the law of "giving" and "gaining", the law of timing, the law of multiplication, the law of inheritance, etc., have made some changes and updated the teaching methods.
9. Enneagram and Leadership
what type of leader are you?: using the enneagram system to identify and grow your leadership strenghts and achieve maximum succes
Ginger Lapid Bergda.
ginger lapid-bogda
Book introduction: The Enneagram is the code of deciphering personality, from the 80s of the 20th century Stanford University MBA program into the business field, and now has become the secret of management communication and education widely used by many Fortune 500 companies.
This book focuses on leadership qualities and aims to integrate these leadership qualities with the wisdom and insight of the Enneagram. The author is known as "the Enneagram Mentor who realizes the best combination of Enneagram theory and business application", she combines the Enneagram with the improvement of personal workplace ability, and delves into the most effective leadership improvement of professionals of each personality type.
10. "Meditations on Leadership: Dialogues between Liu Lan and Ten Leadership Masters".
Author: Liu Lan.
Book introduction: Through one-on-one interviews with ten of the most authoritative leadership masters in the world today, as well as the essence of dozens of classic leadership books, the author of this book provides profound and practical answers to important leadership questions such as "what is leadership", "quality of a leader", "how to become a leader", "how to lead a leader", etc., which can be called a condensed leadership encyclopedia.
The book is divided into ten sections, each focusing on a single master, which is equivalent to ten required master classes on leadership. Each part is divided into two chapters: one chapter is a summary of the essence of the master's thoughts, which is equivalent to a public "big lesson";The other chapter is the work between the author and the master, which is equivalent to "individual tutoring" after the big class. At the same time, the author provides food for thought questions for each section for readers to "ponder" in combination with their own experience and practice.
Ten masters, including Warren Bennis, Jim Collins, Peter Shengji, John Cotter, and Noel Titch, all commented on the practice of leadership in China in their conversations with the authors.