On the afternoon of December 11, the press conference of the 7th Jilin Ice and Snow Industry International Expo was held in Changchun, at which Jin Zhenlin, deputy director of the Jilin Provincial Department of Culture and Tourism, introduced the "Ice and Snow Post-Modern Life Theme Pavilion" and "Ice and Snow Fashion Week". As an open, inclusive and fashionable comprehensive platform, the Snow Expo not only attracted the participation of many well-known brands at home and abroad, but also showcased cutting-edge ice and snow equipment technology and unique winter clothing. From the display of the world's first-line ski brands, to the perfect combination of trendy winter clothing and ski wear. So, what new experiences will this ice and snow life bring us?Let's take a look with Koji!
This year's Snow Expo has set up a special ice and snow post-modern theme pavilion, focusing on 88 brands covering 14 countries and regions at home and abroad, of which more than 50% are the world's first-line ski brands, such as the international first-line ski freestyle brand LINE, the international first-line helmet and snow goggles brand SMITH, and the international first-line custom insole brand SIDAS. In terms of classification, it includes snowboarding equipment brands: Burton, Nitro, Jones, SIDA, Black Thorn, etc. Ski equipment brands: ROC, atomic, head, fischer, etc. Outdoor equipment brands: Archaeopteryx, Wolf Claw, Bosideng, etc. All exhibitors have come up with their own product series, and they are also very careful in the design of the booth of the exhibition venue, and will use the method of "display board + physical object" to create today's world-class ice and snow technology application scenarios, highlight the leading role of science and technology in the post-modern life of ice and snow, and comprehensively display the forward-looking, technological and experiential ice and snow equipment technology of their respective brands, so as to provide sufficient safety and technological convenience for the majority of ice and snow lovers to engage in ice and snow sports and ice and snow life.
The entrance of delegations from various countries at the opening ceremony of the 2022 Beijing Winter Olympics made down jackets a big hit. This year, the "Ice and Snow Fashion Week" designed by the exhibition is to greatly meet the needs of young and fashionable people.
The event uses trendy winter clothing + ski wear as the main element to show the winter trend and aesthetics of "snowing in the long day". During the Snow Expo, there will be 9 ice and snow clothing brand release activities, including fur release show, outdoor and ski equipment brand show, winter children's clothing release show, China International Fashion Week special release show, high-end fashion clothing brand release show, Jilin University of the Arts special release, Changchun University of Humanities special release, etc. It not only provides a platform for new product release for mature brands at home and abroad, but also provides a stage for small and medium-sized enterprises and young designers with lofty ideals and opportunities to participate in development, which fully embodies the purpose of the 7th Expo and the core theme of openness and inclusiveness.