On the afternoon of December 11, the 7th Jilin Ice and Snow Industry International Expo press conference was held in Changchun, at the meeting, Sun Guangzhi, director of the Jilin Provincial Department of Culture and Tourism, introduced the characteristics and highlights of ice and snow tourism in Jilin Province in the new snow seasonSun Guangzhi, director of the Jilin Provincial Department of Culture and Tourism, said: "This winter, the general public will have a different experience of ice and snow. ”
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Keyword 1: The content of ice and snow products is more diverse
In order to meet the needs of different target customer groups, a number of special ice and snow products have been innovatively launched. For example, Changchun City has launched ten major ice and snow parks, such as Changchun Ice and Snow Xintiandi, Jingyue Snow World, Changchun North Lake Secret Snow Valley, and Changchun Nanxi Cool Play SnowThree ice and snow parks, including Jilin Dream Ice and Snow World, will be opened in late December, and the Songhua River winter sightseeing cruise ship will be opened to navigationSongyuan City focuses on building 10 ice and snow parks, including Hada Mountain Venice Ice and Snow World and Chagan Lake Ice and Snow Amusement Park, to achieve full coverage of ice and snow products in the whole regionBaishan Changbaishan Huamei Resort and Changbaishan Wanda International Resort have launched their own new winter ice and snow tourism productsA number of products such as Julong Volcanic Hot Spring Tribe in Changbai Mountain, Huangnihe Wetland Park in Chixi District, Tiger Mountain Sports Park, Meirensong Block in Chibei District, and Baihua Leisure Block in Chixi District have been continuously upgraded. Meihekou City has innovated and created characteristic ice and snow projects such as "City Snow Street" and "Hot Spring River Valley", upgraded Internet celebrity products such as Wukui Mountain Snow World, Zhibei Village Snow Village, and Hailong Lake Ice and Snow Park, and worked together to build a well-known snow city in Northeast China.
Keyword 2: Ice and snow activities are more fun
Focusing on the core brand, all localities have carried out creative activities in an all-round and multi-angle manner, creating a characteristic brand of "one meeting, ten festivals and one hundred activities" in the province, and more than 400 ice and snow festival activities will be innovated to create a lively tourism atmosphere throughout the entire snow season. For example, in terms of ice and snow sports, there are a series of sports events such as the National Freestyle Skiing Aerials Championship, the National College Student Long-distance Cross-Country Skiing Competition, and the "Ice and Snow Silk Road" Cup Powder Snow League, as well as more than 300 mass ice and snow events such as ice skating, skiing, and winter swimming. In terms of ice and snow culture, there are a series of cultural festivals such as the Lunar New Year, the Changchun Ice and Snow Festival, and the Chagan Lake Winter Fishing Festival, and Jilin will also carry out research activities with the Northeast red culture as the story line, including learning to Xi ice skating, skiing, making ice and snow equipment such as snow cars and ice monkeys, carrying out orienteering, wild survival, and building snow houses and igloos, so that children can increase their knowledge in practice.
Keyword 3: Ice and snow tourism services are more perfect
In order to further enhance the experience of tourists, special bus lines have been added in various places to give full play to the efficiency of public transportation services and facilitate skiers. For example, Changchun has opened three places from the railway station, airport, and Ferris Vitality City to Changchun Ice and Snow Xintiandi, Lianhuashan Ski Resort, and Tianding Mountain Ski Resort, and extended the No. 101 bus line to Lianhuashan Ski Resort. Meihekou City has added public supporting services such as free public buses, snow world through trains, and winter tourism "one ticket" to comprehensively improve the ice and snow tourism experience. Many ski resorts have updated their ski infrastructure and added user-friendly services. For example, Baishan City relies on urban ski resorts to carry out public welfare coach activities and provide free basic ski training for tourists. Tiandingshan Ski Resort purchased 300 sets of snowboard equipment, set up a VIP visitor service center for the ski resort, and provided reservation services and VIP rights and interests such as exclusive ski equipment, coaches, lounges, magic carpets, and ropeways. Two new ski halls have been built at Lianhuashan Ski Resort to shorten waiting times. Miaoxiangshan Ski Resort has added a rest area, a tea restaurant, a ski rack, a multi-functional conference room, and upgraded ski boots and ski clothing drying equipment. Jingyuetan Ski Resort has replaced 1,000 smart lockers for tourists to use for free.
Sun Guangzhi, director of the Jilin Provincial Department of Culture and Tourism, issued an invitation to tourists: "It can be said that Jilin's ice and snow tourism this year has achieved all-round improvement, and tourists are sincerely invited to come and experience." ”