On December 26, Infiniti held a brand event in Sanya, Hainan Province with the theme of "My Heart is Infinite - Infiniti Alumni Association". During the event, the official reviewed the brand's development history and looked forward to the future, and released a new concept car, the QX Monograph, which once again demonstrated the importance of the Chinese market and its determination to deepen the Chinese market.
Since its inception in 1989, Infiniti has created many landmark products. From the Q45, which was equipped with the world's first hydraulic active suspension at the beginning of the brand's establishment, to the QX4, the world's first load-bearing body SUV with integrated independent suspension, and the FX sports SUV, they are all impressive.
The Infiniti brand entered the Chinese market in early 2007 and brought the all-new EX35 with panoramic surveillance camera system and lane departure warning system, as well as the M37H L with an extended wheelbase tailored to the preferences of Chinese users, as well as the first luxury MPV and crossover product JX35 and other models, which have won the attention and recognition of a large number of users. In 2014, Infiniti ushered in the Q QX era in the Chinese market, and the Q50L, QX50 and the new generation QX60 were successively produced in China, forming a relatively complete product matrix.
The Infiniti brand has been in the Chinese market for 16 years and has more than 350,000 users. At the same time, Infiniti is also constantly working hard to create more products that Chinese users love. This year, the all-new 2024 QX60 is officially launched, which not only continues its elegant and stylish design language, but also provides a spacious riding space, a Bose Performance 17-speaker surround sound system, and high-end interior materials, creating a more luxurious and comfortable car experience for users.
At the same time, the 2024 QX60 is also equipped with AR real-world enhanced navigation system, M digital panoramic surveillance image system, ProPilot L2 intelligent driving assistance system and other functions as standard on the main sales model. In addition, at the 2022 Family Day event, the official also released the Infiniti service brand, which provides car owners with more comprehensive and high-quality after-sales service on the basis of the original 6-year 120,000 km free maintenance and 4-year 100,000 km free warranty.
Facing the future, the Infiniti brand is also full of confidence in the Chinese market, and the senior management has also expressed its determination to continue to cultivate the Chinese market. At the same time, the Infiniti QX Monograph concept car with a new design language, "Artistry in Motion", was also unveiled. The concept car integrates the three design philosophies of "beauty of space, beauty of fluidity, and extraordinary beauty", and highlights the style and connotation of art in the details.
The QX Monograph Concept features a three-dimensional illuminated logo, a vast bamboo grille, new alloy wheels, a digital lighting system throughout the car, and a new through-line digital piano key taillight, marking a new era for the Infiniti brand's design language. In the future production cars launched by Infiniti, we will also see a more intuitive expression of these elements.
As the Infiniti brand enters a new era, it is highly anticipated that it will launch its next products. As the brand continues to deepen and strengthen its product features and service levels, Infiniti will also have a broader space for development in the Chinese market.