In recent years, the new energy vehicle industry has become increasingly popular, and new forces have emerged in an endless stream, but objectively speaking, most of the new car companies that have entered the "track" are holding the mentality that they can make a sum of money while standing in the tuyere, and their so-called car manufacturing is nothing more than after assembling motors, batteries and other accessories, the appearance is changed, but such cars obviously do not have long-term competitiveness.
In contrast, there is an essential difference between Xiaomi's cars. The first is the concept of "eco-car", which is a forward-looking and innovative thinking in the world. The second is investment, ordinary car companies may only need two or three months to build a car, an investment of one or two billion yuan and a team of three or four hundred people is enough, but Xiaomi has directly increased the investment tenfold.
Today, it has taken more than 1,000 days since Xiaomi's official announcement to build a car, and many people may not understand that with Xiaomi's financial and material resources and hard-core technical strength, it really takes so long to build a car
The answer is yes. Just recently, Xiaomi officially announced that it will hold a Xiaomi automotive technology conference on December 28, not talking about products, only about technology. As soon as this news came out, it instantly attracted widespread attention in the industry. On this occasion, Lei Jun also disclosed the story behind Xiaomi's cause.
Lei Jun said that Xiaomi really wants to build a good car, not to save a car, from the moment Xiaomi began to build a car, it has made up its mind to fight for Xiaomi cars, and has set a goal, that is, it must drive enough cars within 3 years, the purpose is to find out the pulse of the industry, understand the advantages and disadvantages of other car brands, so as to learn from experience and learn from each other's strengths.
I have to say that for the sake of Xiaomi cars, Lei Jun has really worked hard, and he has driven more than 150 cars in three years, which can be called a "model worker". Of course, it is precisely because of Lei Jun's upright attitude and meticulous style of acting that the outside world will maintain high enough expectations for Xiaomi cars.
Compared with other car companies, Xiaomi can be said to have a huge advantage in the new energy track. As the world's largest LOT platform, since the release of the surging OS system, Xiaomi has built a complete integrated intelligent ecology of people, vehicles and homes. Moreover, Xiaomi's mobile phone sales are now in the top three, and there is a solid and huge fan base behind it, and this starting point alone is much higher than that of many traditional car companies.
The most important thing is that Xiaomi follows the route of "ecological car-making", starts from the underlying technology, adheres to positive research and development, and uses "ten times the investment to build a good car seriously", which will accurately control all details.
Now it seems that the vision of the central media is really accurate. Recently, the popularity of Xiaomi cars has been high, CCTV financial network and many other authorities have commented on Xiaomi cars, and gave high praise, unanimously agreed that Xiaomi with a perfect ecological layout and innovative technology, will become a new "lighthouse" in the automotive industry towards the era of "mobile intelligent space".
The automotive industry has a history of more than 100 years, with Porsche and Tesla leading the first two waves, respectively, and now the third wave is getting closer and closer, and Chinese companies such as Xiaomi are ready to take off at a critical moment in the industry. We have every reason to believe that as long as we maintain investment in scientific research and innovation, it will be China's hard-core technology enterprises that can lead the industry trend in the future. What do you think about this?