On March 30, 2021, Lei Junjun, the founder of Xiaomi, announced that Xiaomi Group would build a car. At the press conference, Lei Jun said: "Xiaomi Auto is the last major entrepreneurial project in my life, and I am willing to bet on all the reputation of my life to personally lead the team and fight for Xiaomi Auto." ”
When the 3-year anniversary of the announcement of the car by the officer of Xiaomi Lei is approaching, it seems that the Xiaomi car is really coming. In mid-November, Xiaomi Auto also officially debuted the 377th batch of "Road Motor Vehicle Manufacturers and Products Announcement" of the Ministry of Industry and Information Technology, and it is reported that Xiaomi Auto will be officially launched in February 2024.
Appeared on the public list of the Ministry of Industry and Information Technology, and will be listed in 2024
On November 15, the Ministry of Industry and Information Technology announced the declaration list of the 377th batch of new products in the "Announcement of Road Motor Vehicle Manufacturers and Products", including two pure electric cars with the trademark of Xiaomi, and the rear of the two cars with the logo of "Beijing Xiaomi" and "Xiaomi". According to public information, the two Xiaomi brand car models are SU7 and SU7MAX Pro in terms of size, length, width and height are 4997mm, 1963mm, 1455mm, wheelbase is 3000mm, positioning as a C-class car. In terms of power batteries, the SU7 is equipped with BYD's lithium iron phosphate battery, while the SU7MAX Pro is equipped with a ternary lithium battery from CATLIn terms of motors, the motor equipped with SU7 comes from United Automotive Electronics*** The peak power of the drive motor is 220kW, while the motor equipped with SU7MAX Pro comes from Suzhou Inovance United Power System Co., Ltd., and there are two options of 220kW and 275kW power.
Through the official website, we found that the company declared this time is the off-road vehicle of Beijing Automobile Group, but the production address is the location of the self-built factory of Xiaomi Automobile. According to the plan, the Xiaomi automobile plant will be built in two phases, one of which covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles, and will be completed in June 2023The second phase is scheduled to start in 2024 and be completed in 2025. According to the company's Lei Jun, Xiaomi Auto's first model plans to sell 100,000 units in the first year, and a total of 900,000 units will be delivered in the next three years, and it will enter the first camp of the industry in 2024. According to reports, the first phase of the Xiaomi car factory has begun small batch trial production, and Xiaomi car may start mass production in December this year and go on sale in February next year.
The entry of mobile phone manufacturers has accelerated the process of automotive intelligence
Based on the software and hardware capabilities accumulated in the mobile phone business, Xiaomi continues to improve the layout of the automotive business. On October 17, Xiaomi released its self-developed operating system, Xiaomi Surging OS, to create a full-ecological operating system for people, cars and homes, and to connect and interact with consumer electronics terminals and cars. At the same time, it actively deployed intelligent driving, formulated a full-stack self-developed technology strategy, invested 3.3 billion yuan in R&D in the first phase, set up an exclusive team of more than 500 people, covering 50 top experts in the fields of autonomous driving hardware, perception and control algorithms, high-precision maps, etc., and invested a large number of upstream and downstream enterprises in the autonomous driving industry chain involving chips, sensors and other core components, with a total investment of nearly 2 billion yuan.
In the future, Xiaomi, like Huawei, is expected to achieve rapid development of the automotive business with the help of intelligent hardware capabilities, software system ecology, and retail channel advantages built by the consumer electronics business, and the entry of consumer electronics manufacturers such as Huawei and Xiaomi will also accelerate the intelligent process of the automotive industry.