On December 22, the 2023 Tea House Industry Conference, which was named by Wenyuan Tea Industry, was successfully held!Wenyuan Tea Industry has joined hands with the Tea House Industry Office of the Commercial Catering Service Industry Development Center (hereinafter referred to as the "Tea House Office") to cooperate closely with the managers of major star-rated tea houses across the country.
At the 12th Cross-Strait, Hong Kong and Macao Service Industry Forum Wenyuan Tea and Wine Night, which ended on December 16, Wenyuan Tea Industry had in-depth exchanges with representatives from Hong Kong, Macao and Taiwan.
On the occasion of the 10th anniversary of the "Belt and Road" initiative, the vitality of tea culture has become more and more vigorous in recent years, and the teahouse, as the carrier of tea culture, plays a pivotal role in the dissemination and promotion of tea culture, and the development of the tea house industry and the development of the tea industry complement each other.
Teahouse culture seeks common development
The conference focused on the theme of "China's teahouse industry in the new era ushers in new opportunities for high-quality development", and invited leaders, experts, scholars, entrepreneurs, elite representatives from leading departments, colleges, research institutions, enterprises and other fields, heads of domestic and international tea industry organizations and brand enterprises, as well as cross-border celebrities, to participate in the conference and deliver keynote speeches.
The conference has built an international exchange platform for the teahouse industry, and also provided an opportunity for China's major star-rated teahouses to display the charm of tea culture, expand the influence of the teahouse industry, and broaden the popularity of teahouses.
The general title of Wenyuan Tea Industry for this conference is not only a demonstration of brand strength, but also a contribution of the brand to the teahouse and the sustainable development of the Pu'er tea industry.
Mr. He Wenyuan, the founder of Wenyuan Tea Industry, delivered an opening speech at the conference. He expressed his heartfelt thanks to the strategic partner Teahouse Office for its support to Wenyuan, Shenzhen, as a large sales area of tea, is also a fertile ground for the development of the teahouse industry, and hopes to take advantage of this event to bring a cup of high-end handmade Pu'er tea to tea lovers, and empower the teahouse industry with the dual-core competitiveness of "quality and digital marketing".
He Wenyuan, founder of Wenyuan Tea Industry.
Digital marketing revolutionizes tradition
In March this year, Wenyuan Tea Industry put forward a new concept of digital marketing at the beginning of the establishment of the brand, breaking the traditional limitations and promoting the development of channels with the investment model of "partnership + fission" and "tea master ** business + city partner".
Mr. Su Jianliang, co-founder of Wenyuan Tea Industry, delivered a speech on the theme of "Digital Marketing, Empowering Teahouse Sales", and comprehensively and systematically introduced the prospect and development of Wenyuan's digital marketing road in the teahouse industry from three directions: the development of Pu'er tea, the empowerment of star teahouse sales by brand tea, and the brand advantage of Wenyuan.
Su Jianliang, co-founder of Wenyuan Tea Industry.
Under the operation of digital marketing, Wenyuan Tea has developed more than 500 first-class merchants across the country, and set up two city partners during the Guangzhou Tea Expo last month. Shenzhen, as a key sales area, is also a key layout city for Wenyuan tea industry. At the conference, Mr. Su Jianliang presented the city partner authorization card to Ms. Liu Yanyu, a first-class businessman in Shenzhen.
Left: Su Jianliang, co-founder of Wenyuan Tea Right: Liu Yanyu, Shenzhen city partner of Wenyuan Tea.
Wenyuan is the title of strong strength witness
Wenyuan Tea Industry is showing its full brand strength and influence to the market step by step, and the endorsement of the two founders and the quality of "He's Taste Seven Sons Value" is the undoubted proof of Wenyuan Tea Industry.
At the Tea House Industry Conference, the organizing committee awarded the plaque and certificate of "Exclusive Title Partner Unit of the 2023 China Tea House Industry Conference" to Wenyuan Tea Industry, and awarded Mr. He Wenyuan, the founder of Wenyuan Tea Industry, as the consultant of the China Tea House Office and Mr. Su Jianliang, the co-founder of Wenyuan Tea Industry, as the digital marketing expert of the China Tea House Office.
At the conference, the signing ceremony of the key projects of Wenyuan Tea Industry and the Teahouse Office was held, and it is believed that with the increasingly in-depth cooperation between the two sides, the development of the teahouse industry will usher in new opportunities.
At the same time, the special Jiachen Seal Exclusive Edition on the scene is a souvenir for the conference, and the honor of "Town Hall Famous Tea Award" is awarded to the Chinese Star Teahouse and Four Seals!
The founder of the brand, Mr. He Wenyuan, has been rooted in the front line of the tea industry for more than 20 years, inheriting the glory of the family, carrying forward the past and forging ahead into the future, deeply cultivating Brown, only selecting spring tea, insisting on handmade tea, and He's blending, and creating a variety of products that set the "taste of He's taste". At the Shenzhen (Autumn) Tea Fair on December 21, the Year of the Dragon Zodiac commemorative tea Jiachen seal was officially unveiled, and it received enthusiastic feedback from tea lovers as soon as it was listed.
Mr. Su Jianliang, the co-founder of the brand, is well versed in the way of digital marketing, firmly implements the actual sales policy, and relies on digital tools to launch the "all-you-can-drink value" system, which encourages Pu'er tea to go more to the tea table and tea friends in the form of digital points, promote the consumption of Pu'er tea, return tea to its basic drinking attributes, and promote the sustainable development of Pu'er tea industry and the inheritance of tea culture.
Under the dual-core competitiveness of "quality + digital marketing", Wenyuan Tea Industry adheres to its original intention, with the mission of becoming the main force of Chinese tea culture to the world, and spreads tea culture in various forms such as theme collections, tea fairs, and cross-border linkages.
During the teahouse conference, the Shenzhen (Autumn) Tea Fair was held at the same time, and Wenyuan Tea Industry appeared in the booth style of a five-star tea space, and at the same time combined with traditional skills such as floral art, tea art, tea snacks, and fragrant cloud yarn to promote traditional culture, so that more tea lovers who came to the booth could understand and feel the charm of our traditional culture in this way, and taste the taste of high-end handmade Pu'er tea.
The successful conclusion of the 2023 China Tea House Industry Conference also drew a successful end to the cooperation between Wenyuan and the Tea House Office in 2023Let a cup of "He's Taste" of Chinese tea go to thousands of households!