Trying to keep developing new content topics can be a real headache for content marketers. Whether you want to write a popular blog, an e-book, or a podcast, you need to have a good topic and a title that entices customers to click. SEMrush provides a toolTopic researchHelp users better create and organize content topics.
Dig into attractive content topics
Staying up-to-date on the latest trends and discovering good topics is just as important as the content creation process. To be successful, in addition to ensuring the quality of your content, your content strategy also needs to be taken into account. Semrush's Topic Research tool will simplify this process for you, as you only need to enter the topic or keyword you want to expand. If you want to see content for a specific region, you can specify a region, city, and language.
For example, we use this tool to find related topics for "**dog food)". Clickget content ideasto get the results of your analysis, including the most relevant subtopic cards.
Before you look at these results specifically, you can prioritize them by:
· volume：Prioritize the results with the highest search volume.
· difficulty：Find out which topics are less difficult to rank.
· topic efficiency: Evaluates topics based on search volume and difficulty.
You can also specify your ownDomain nameto see if it's already ranking for keywords on a related topic. Simply enter your domain name in the input box and clickget content ideasWhen the report is regenerated, the ranked topics are automatically highlighted in green.
If you're more image-sensitive, you can switch the view toMind mapto get a good graphical presentation:
Whichever way you choose, clicking on any of the child topics will reveal the following:
A title that resonates
The 10 most prominent and resonant headlines for the topic, this result is ranked based on the number of backlinks on the page. The speaker icon in front of the title is colored according to the degree of resonance, and for the most resonant parts, the icon is green;Other pages that are painted blue and light blue depending on the number of backlinks, with few backlinks, have gray icons.
You can click the list icon to the right of the title to add the themeFavorites list (f**orite ideas).Middle.
The topic of the question type
Interrogative headlines are often more likely to entice customers to click. Content that solves a customer's problem is more engaging, especially those in the how-to category, and is more likely to come inFeatured snippet。With this in mind, it is important to expand on the relevant questions that are often asked around this topic. In the Card view, if you want to show results based on the customer's search purpose, you can use specific question terms to sort the questions.
The list icon is the same as the icon in the "Resonant Titles" section, and you can select a theme and add it to your favorites list.
Related search queries
Analyzing related searches for topics can help you gain insight into your users' search intent. Take advantage of relevant searches, increase the relevance of your content, and stand a chance to achieve higher search engine rankings. Alternatively, you can click on relevant keywords to generate reports. This browsing can be handy when the mind is empty.
Bookmark your favorite content topics
When you get enough themes to make a content plan, go into favorites. You can sort them based on dimensions such as potential resonance (number of backlinks), topic type (title or issue), topic and subtopics, search volume, and more. To export the topic list as an Excel file, click in the upper right corner of the pageExport to XLSbutton to export.
*: Cross Border Digital*** is originally written by Semrush China**Cross Border Digital.