In the latest release of the Power On newsletter, industry expert Mark Gurman revealed some of Apple's major updates for 2024 regarding the AirPods product line.
He believes that Apple is planning to launch two ** AirPods 4 next year, both models have improved exterior design and added USB-C charging capabilities, ** may be similar to the current AirPods 3 priced at 1349 1399 yuan.
The new AirPods 4 are expected to see a significant performance boost, mainly by adding active noise cancellation similar to the AirPods Pro. This change means that the AirPods 4 will no longer be similar to the Pro version just in appearance, but will also be close to the high-end in terms of functionality.
It is understood that despite the unsatisfactory sales of the current generation, Apple still plans to update its high-end headphones AirPods Max next year. Since its first launch in December 2020, this product has become a popular choice in the market. The new generation of AirPods Max is expected to come with a USB-C port and may be available in a variety of new colors to appeal to more consumers.
In addition, Gurman also pointed out that Apple plans to launch an epoch-making software update in 2024 - the hearing aid feature. This new feature is expected to revolutionize the multi-billion dollar hearing aid market. Apple is confident in its potential in the field of assistive hearing.
Regarding the update of the AirPods Pro series, Gurman said that it may have to wait until 2025. The specific design of the series has not yet been finalized, but Apple places a high value on its comfort and other new pro-level features such as temperature sensing and health tracking. These additions are expected to allow AirPods Pro to continue to lead the high-end headphone market.