With the rapid development of the mobile Internet, vivo, as one of the major mobile phone manufacturers in China, has increasingly attracted the attention of advertisers for its advertising platform. It is important for advertisers to understand how vivo ads are billed and how they are delivered. This article will delve into both of these aspects and provide a valuable reference for advertisers.
cpc (cost per click)：That is, pay-per-click, the advertiser only needs to pay for the user's actual clicks, and there is usually a starting price for each click, such as 0From $3.
cpm (cost per mille)：Pay-per-impression (CPM), where the advertiser pays for every 1,000 impressions of the ad, regardless of whether the user clicks or not.
ocpm (optimized cost per mille)：Optimized CPM is similar to CPM, but OCPM automatically adjusts bids based on the conversion performance of the ad to achieve better delivery results.
cpa (cost per action)：Pay-per-action, advertisers only pay when a user completes a specified action (e.g., app, sign-up, etc.).
The vivo advertising platform supports a variety of ad formats to meet the needs of different advertisers. The main ad formats include:
App open ads:The full-screen ad displayed when the user opens the vivo phone or app has a strong visual impact.
Interstitial:The ad that appears when the app content is switched, which can be a **, or an H5 page.
Banner Ads:Horizontally scrolling ads at the top or bottom of the app that don't take up too much screen real estate.
**Advertisement:Advertisements in the form of in-app advertising, which can be branding, product introduction, etc.
In-feed ads:Ads that are mixed with content, often in the form of ** or **, are more native and receptive.
Account Registration & Review:First of all, advertisers need to visit the official ** of vivo's advertising platform to register an account. Fill in the relevant information, including company name, contact person, **, etc. After submitting the registration information, the vivo advertising team will review the account. This step usually takes some time, please be patient. Once approved, the advertiser will be notified of account activation.
Ad Creation:Once the account is activated, advertisers can start creating campaigns. Choose the right ad type, fill in the content and relevant information (such as target audience, time, location, etc.), and set a budget and bid for your ad. At the same time, advertisers need to upload ad creatives (such as **, etc.) and ensure that they comply with the regulations of vivo advertising.
Ad review and deliveryOnce the ad is submitted, the vivo advertising team will review the ad to ensure that its content is legal, authentic, and does not violate the relevant regulations. Once approved, the ad will start serving. According to the delivery strategy and schedule set by the advertiser, the vivo advertising platform will automatically display the ads to the target audience.
Data Monitoring & Optimization:During the advertising period, advertisers can monitor the number of impressions, clicks, conversion rate and other indicators of the ads in real time through the data analysis tools of the vivo advertising platform. Analyze your data and compare the performance of different targeting methods, creatives, and bid strategies to find the best optimization direction and adjust your targeting strategy to improve the performance of your ads.
Billing & Reporting:After the advertising is completed, the vivo advertising platform will provide a detailed settlement report, including the total cost of the advertising and various indicator data, etc., and the advertiser needs to complete the payment process according to the settlement report and obtain the corresponding invoices and vouchers.
vivo advertisingThe platform provides a variety of billing methods and ad formats to meet the needs of different advertisers. At the same time, its advertising process is relatively simple and clear, which is convenient for advertisers to place and manage ads. However, advertising is a process of continuous optimization, and advertisers need to pay close attention to market changes and user needs to adjust their advertising strategies to achieve the best results.
The above is what Juxuan shares with youvivo advertisingIf you have other questions, you can comment on it here!