As the backbone of continuing to lead the high-quality development of Yujiu, after years of accumulation, the old liquor on credit officially entered the zodiac wine track last year, and its first launch of the rabbit zodiac liquor on credit has received wide attention from the wine industry and quickly became the "darling" in the field of zodiac liquor.
The first battle" is to become famous, and the second "trump card" played by the old liquor on credit - the dragon on credit is naturally highly anticipated.
Four value blessings
The old wine in the credit store, Jiachen Dragon Year Zodiac wine is not only scarce
The Zodiac is a concrete feature given by the ancients to the anniversary years, and good Zodiac wine products can be interpreted from multiple dimensions, and the four major values contained in the Year of the Dragon Zodiac wine - artistic value, quality value, cultural value, and collection value make it different from other zodiac wines on the market.
From the point of view of artistic value,The old liquor of the credit store, Jiachen Dragon Year Zodiac Wine, can be called a beautiful work of art. The design of the wine bottle follows the classic five-dragon opera pearl and jade seal type, adopts the traditional Chinese Ru porcelain firing process, and specially blends azure glaze, the glaze is green and smooth like jade, transparent and ethereal, and has excellent ornamentality. The bottle base is stamped with "Dragon Prosperous, Forever", expressing the best wishes for the 2024 Year of the Dragon, the overall packaging is based on azure color, inlaid with gold patterns, the design is simple and elegant, very oriental charm, and the artistic value is high.
From the point of view of quality value,Its brewing inheritance of intangible cultural heritage skills, in the Ming and Qing Dynasty ancient cellar pools, 14-meter-deep mountain caves, and the chief engineer of the credit shop brewing Wang Xian quadruple empowerment, the credit store old liquor Dragon Year Zodiac wine has achieved outstanding quality and can be described as gold.
From the point of view of cultural values,Dragon, the supreme of all things, the five dragons play with pearls since ancient times, there is a saying that "dragon plays with pearls, auspicious falls", symbolizing good luck and prosperity, meaning blessings in all directions, and auspicious houses. While enjoying the unique charm of the old liquor in the credit store, the descendants of the dragon are blessed by the dragon, and the wealth and good luck are continuous, whether it is self-drinking, collecting, gifting, and socializing, it is of great significance.
From the point of view of collection value,The old liquor Jiachen Dragon Year Zodiac Liquor is limited to 3,000 bottles, which is more commemorative and collectible. The extreme scarcity makes it extremely precious and has a high appreciation space. It can not only be collected and value-added, but also a good gift.
Empower Zodiac wine with brand operation
The old wine in the credit store started the marketing war in the peak season
The old liquor Zodiac liquor is favored by the market not only because of its artistic advantages, quality advantages, cultural advantages and collection characteristics, but also because of the brand operation of the Zodiac liquor.
After the release of the Year of the Rabbit Zodiac wine on credit last year, the old liquor on credit store took the operation idea of "two micro and one shake", and took the WeChat WeChat short platform and Douyin e-commerce as the carrier, and the old liquor on credit spread the stories of zodiac wine culture and activities to consumers, and established a highly recognizable brand Zodiac wine awarenessWith the release of the Zodiac wine in the Year of the Dragon, the old liquor in the credit store will definitely use the high-frequency and wide-coverage brand communication method to give the Zodiac wine new momentum, further improve the brand voice and momentum, improve the recognition and reputation of the old liquor in the hearts of consumers, and lay a solid foundation for the "outbreak" of the Spring Festival peak season.
There is reason to believe that with the detonation of the brand communication offensive in the core consumer market and the accurate coverage of high-end consumer groups, the old liquor on credit will stand firm in the Spring Festival marketing war. The credit store dragon with good quality, good brand, good appearance and good meaning will also set off a new round of rush to buy across the country and become a powerful player in the battle for the peak season of wine merchants