On December 22nd, Shenyang Tiexi Hongmei Cultural and Creative Park, which has just been awarded the "National Tourism and Leisure Block", will open a new Northeast original market brand for tourists - Factory Office Daji, bringing together well-known time-honored brands such as Bulao Forest, Bawang Temple, Snow Beer, and a number of local specialty brands and popular IP of Internet celebrities to create a one-stop Northeast specialty cultural and creative market and awaken the original cultural memory of the Northeast factory.
At the end of the year, on the winter solstice, Hongmei invites you to go upstairs to "engage in the market".
Factory-run culture is a cultural gene hidden in the memory of the old Northeast people. In the factory compound a few decades ago, people were both workers and neighbors. There, the school kindergarten is factory-run, the canteen is factory-run, and the store is factory-run ......The life of the factory compound has left a unique and beautiful life memory for countless old Shenyang people.
As one of the links of the "Winter Joy Shenyang" section of the "Winter Snow and Warm Sun" 2023-2024 Shenyang Winter Tour large-scale cultural and tourism activities, Shenyang Tiexi Hongmei Cultural and Creative Park has set up a distinctive "signboard" of the Northeast Cultural and Creative Market with the theme of "Factory-run Grand Collection", arousing the resonance of tourists from all over the country with the regional culture of Northeast China, and making the winter "Grand Collection" of "Red Plum" in Baixue Reflecting become a new cultural and tourism experience that cannot be missed in Shenyang this winter!
According to the relevant person in charge of Tiexi Hongmei Cultural and Creative Park, the "Factory Office Collection" is unique in the creation of the scene, and the Northeast folk customs and industrial elements are integrated in a trendy way in a deconstructed way, creating a "strange sense of familiarity" through the packaging of the scene, and forming a visual expression with a strong original style. There is not only the strong human touch in the Northeast factory area that is often shown in film and television works, but also the fashion trend and culture in the contemporary Northeast international city. "From December 22nd to 24th, everyone is welcome to the 2nd floor of Building 11 of Hongmei Cultural and Creative Park to go to this carnival of Northeast culture together. ”
Original marketplace IPShowStrong "Northeast character".
Walking in Shenyang, which has a profound historical heritage, there are too many cultural and tourism attractions worth checking in and playing, telling the legendary stories that once happened in this city. Among them, Hongmei Cultural and Creative Park, as an industrial heritage renovation project that inherits the memory of the city, has long become a popular cultural and tourism destination for citizens and tourists.
The history of Hongmei brand can be traced back to Shenyang MSG Factory, which was founded in 1939, and is the earliest enterprise to produce MSG in China, and is also the pride of the city that has won the National Quality Gold Award for three consecutive years, and won many honors such as China's well-known trademarks and China's famous brand products.