Email marketing is a commonly used digital marketing method that sends messages to potential and existing customers via email to boost sales and branding. Email marketing can help businesses build good relationships with their customers, increase customer loyalty, and increase sales. Let's share some ways to build email marketing from scratch that we hope will help you.
1.Build a mailing list.
A mailing list is the foundation of email marketing, and it contains email addresses from potential and existing customers. Customers' email addresses can be collected through a variety of methods, such as registration, social, offline events, etc. When collecting customers' email addresses, it is necessary to comply with relevant regulations and regulations, such as the GDPR in the European Union and the Can-Spam Act in the United States.
2.Develop an email marketing strategy.
An email marketing strategy refers to the process of developing an email marketing plan and goals. It is necessary to determine the target, audience, email content, frequency of delivery, and evaluation of marketing effectiveness of email marketing. The email marketing strategy needs to be aligned with the overall marketing strategy of the business to achieve better results.
3.Write quality email content.
Email content is the core of email marketing, and you need to write high-quality email content to attract customers' attention. The content of the email should be concise, focused, engaging, and valuable. You can increase the appeal of your messages by personalizing them, images, and more.
4.Send messages and track them.
Sending emails is a critical step in email marketing, and you need to ensure the deliverability and unpacking rate of your emails. You can use professional email marketing tools such as Mailchimp, Constant Contact, SendinBlue, etc., to send and track your emails. By tracking metrics such as email opening rate, click-through rate, and conversion rate, you can optimize your email marketing strategy and improve your email marketing effectiveness.
5.Update the mailing list regularly.
The mailing list needs to be updated regularly, removing invalid or uninterested customers, adding new leads and existing customers. You can motivate customers to update and share your mailing list by sending out surveys, offering offers and rewards, and more.