Seeing this title, in this economic situation now, I am still talking about the blue ocean track, and I guess they want to come in and scold me.
Because at present, in the eyes of everyone, including me, it is estimated that there are no industry positions on the blue ocean track, and it is not easy to survive in my own position.
My title actually wrote the Blue Ocean Track?
I have always known that I don't dare to write more absolute words in this year's article, because the general environment is here, I definitely can't talk nonsense, and this article is also comparatively written.
I have read the last two articles, and I know that the HC contraction in the financial industry has been mentioned many times in the article, such as investment banking and industry research, which are two positions with more recruits.
The year is coming to an end soon, and the IPO project is needless to say, I basically don't know much, and the problem of the commission reduction of the industry research is like that.
Investment banking and industry research were once popular directions, but in the current economic context, opportunities in these areas seem to be challenged.
In this case, a comparison will find that wealth management is still a blue ocean track, and the current situation is that the investment mentality of the rich has changed in the current environment. They are more cautious, do not spend money easily, and pay more attention to the preservation and appreciation of wealth.
This trend presents an opportunity for wealth management, which is the field dedicated to providing professional, personalized investment and wealth planning services to the affluent.
Wealth management is also in the spotlight because of its need for professionals. In the current situation of the general tightening of the financial industry, the wealth management field still needs talents with professional knowledge and experience.
1. Why is wealth management a better track?
1. The current situation and development of wealth management
Wealth management is an important branch of the financial industry, and most foreign banks or foreign investment banks have wealth management departments or private banking departments. China's wealth management industry has not been developing for a long time compared to foreign countries, but it is developing rapidly.
Many people have a lot of misunderstandings about the wealth management industry, thinking that it is the sale of wealth management products, which is relatively one-sided.
Wealth management has a relatively deep connotation and external edge, including more content, the connotation is mainly asset allocation and wealth planning, and the extension also includes family business governance and financial planning, children's education and immigration, and even concierge services.
Therefore, the sale of wealth management products is only a small part of wealth management, and it should be carried out under the overall asset allocation plan.
It not only involves the allocation of underlying assets, such as bonds, insurance and common, but also includes more complex income asset allocation, such as private equity, structured products, equity investment and various wealth management products.
Wealth planning goes a step further, including wealth inheritance, tax planning and trust planning, etc., to provide customers with a full range of personalized financial services.
The principles of wealth management lie in advance planning, long-term planning and professional planning. This long-term vision makes wealth management a more durable and robust field.
In wealth management, the focus is on protecting the privacy of individuals or companies, ensuring that it is difficult for outsiders to understand the specific disposal method and benefits, which further improves the professionalism and credibility of the service.
2. Where is the opportunity for wealth management?
From the perspective of the future development trend of the wealth management industry, first of all, the development prospects of the wealth management industry are very broad, and the overall market size is expected to continue to expand.
With the rapid development of China's economy, the income level of residents has increased significantly, the level of savings has risen, and the proportion of the middle class has been rising.
As a result, China has a growing number of affluent people and a growing demand for wealth management.
The needs of high-net-worth clients are increasingly diversified, and they are no longer limited to simple money management, but also emphasize comprehensive life and financial planning, including the integrated goals of wealth, health and enjoyment.
Second, the wealth management industry tends to be net-worth and standardized.
The implementation of the "New Regulations on Asset Management" has restricted the investment of wealth management and other institutions in non-standard assets, and promoted the entire industry to enter a new era of net-worth development. The intensification of supervision will help guide the standardized development of the industry, thereby improving the quality and transparency of services.
The transformation of full net worth has also prompted wealth management institutions to be more stable in investment and pay more attention to the investment experience of customers. This will help meet the needs of low- and medium-risk customers for more stable investment returns and better service experience.
With the increase of volatility in the capital market, the structural ** is prominent, and the income effect of traditional investment methods such as public offering has become insignificant.
More and more people are beginning to realize that it is difficult for a single asset to effectively resist risks, and only through reasonable asset allocation can we reduce volatility and improve the investment experience. As a result, the demand for asset allocation services provided by wealth managers will continue to rise.
Because there are a number of positions recruited every year, when the brokerage is shrinking the positions of investment banking and industry research, it is inevitable to recruit some positions that can pull funds, and at this time the position of wealth management is seen, compared with those two positions, this position must belong to the blue ocean track.
2. What positions can be entered in wealth management?
There are three main types of wealth management positions in financial institutions, namely relationship managers, investment managers and product managers.
The account manager is responsible for customer development and maintenance, that is, sales, the investment manager is to help customers with asset allocation and investment advice, and the product manager is mainly responsible for the development of products and services.
Entering this industry can start with the wealth management department or private banking department of a bank, brokerage, or a third-party institution.
It is also a very good choice to have the opportunity to enter the wealth management department or private banking department of a foreign bank, and some independent wealth management institutions or family offices can also consider it.
1. Banks
At present, the mainstream wealth management sales channel in China is first of all banks, no matter how full the speed of banks is, no matter how bad the degree of professionalism is, it will account for the absolute proportion of the wealth management field.
First of all, the customer's funds should flow in and out through the bank card, and the bankers can clearly see the flow of each customer's funds, what investment products they have bought, and what their spending power is. When the funds will arrive, it is clear.
Bank wealth management products still play the biggest role in the field of wealth management.
Wealth management includes the distribution of wealth management products, custody and other businesses, and the wealth management business has a wider range of customers, including both high-net-worth customers and ordinary retail customers.
A high-quality wealth management business brings not only commission and fee income, but also customer deposits.
The bank's wealth management subsidiaries are highly ranked, resourceful and allocated, and the first step for banks to develop wealth management business is to set up a separate high-level institution to serve the high-net-worth customers of the entire bank.
2. Brokers
There are also corresponding positions in brokers, ** and other institutions, but they are called by different names, investment consultants, wealth consultants, investment managers, etc.
Brokerages have a strong synergistic effect, ** trading, custody, margin trading, private placement, income swaps are inseparable from brokers, and the head brokers themselves have many existing trading customers.
Financial planners, financial advisors, allocation managers, etc., all fall into this category and are collectively referred to as investment advisors. His main job is to serve large net worth clients and provide investment strategies.
The investment adviser does not specifically manage a product, but is mainly responsible for introducing clients to purchase products managed by investment managers, or making allocation suggestions for clients.
3. Trust
Trust companies, since 2018, China's trust companies have intensively established a trust wealth center, which is to establish a wealth management end in each city and recruit a team of wealth managers to do performance, these financial planners have a very high income, with an average annual income of more than 20w, and there is a establishment.
When a client deposits money into a trust account, someone needs to serve him. It is necessary to do customized services in the system according to customer needs. For example, if a customer's trust sets a child to be 10 years old, 18 years old, and give a sum of money after marriage, it needs to be entered in the system and the distribution of this money must be supervised.
4. Insurance
The high-end financial insurance in insurance is to design a comprehensive set of financial planning with customers as the center, and manage customers' assets, liabilities and liquidity by providing customers with a series of financial services such as cash, credit, insurance, and investment portfolio, so as to meet the financial needs of customers at different stages and help customers achieve the purpose of reducing risks and achieving wealth appreciation.
5. Third-party organizations
Independent tripartite and wealth management institutions, family wealth offices, trust companies, etc.
There are many independent third-party wealth management institutions, such as Haomai Wealth, Golden Axe, Geshang, Noah, Private Equity Paiwang, etc. Such institutions are highly market-oriented, flexible and of high quality of service.
Wanda shouted several years ago to do the development of wealth management, and many real estate companies are building their own wealth management institutions. There is one called "Kaisa Wealth".
There are also technology companies, including Tencent's "Wealth Management", Alibaba's "Alipay", and JD.com's "JD Finance", so you will find that whether it is traditional financial institutions, real estate or Internet upstarts, they are all transforming into wealth management.
III. Finally
How long can the wealth management outlet last, and whether to take the risk of unemployment after entering the industry, these are the concerns of many people when choosing a job. To analyze this problem, we should start with the growth factors of the scale of the wealth management industry.
From the perspective of internal factors, China's economic transformation has begun in recent years, and many of China's founding generation have been in the sunset industry, and will carry out wealth management with the mentality of making up for the benefits and chasing the best profit rate
It will also pass on wealth through wealth management with a risk-averse mentality. The demand for wealth management will rise further, and the tuyere can continue for at least another economic cycle, that is, 20 years.
From an investment perspective, China's leadership in the global economy will attract more capital inflows and create more opportunities for the wealth management industry at this time.
From the perspective of entering the industry, keeping up with the general direction of the economy can share the dividends of the industry. The wealth management industry is highly competitive. Especially in big cities like Beijing and Shanghai, wealth management companies are large and small, but there are more and more people entering the industry. Especially with the rise of Internet finance in the past two years, more and more capable companies have emerged.
So the wealth management industry is really a good industry, both for people in the financial industry and college students.