Why are supermarkets gradually declining?Well-known supermarkets have also been hit, revealing behind the scenes**.
The advent of e-commerce and online ** has greatly improved consumers' spending habits. Zhang Lei, an economics teacher, developed a keen interest in the industry, so he set out to study why supermarkets were declining.
After in-depth research, Zhang Lei believes that an important factor causing the decline of traditional large chain enterprises is the change in customer purchasing behavior. With the rise of e-commerce and the convenience of online shopping, people are gradually getting rid of the habit of buying goods in supermarkets. Online transactions are not only convenient, but also save a lot of manpower and material resources, so that consumers can buy goods more easily. Traditional supermarkets do not adapt well to the needs of customers.
In addition, the rise of convenience stores and community stores is also an important reason for the decline of traditional supermarkets. With the acceleration of urbanization, the pursuit of convenience and efficiency is becoming more and more intense.
The miniature features of convenience stores and neighborhood stores make them closer to the customer's living environment and bring customers a more convenient way to shop. With the advent of miniaturization, large supermarket chains have fewer customers and smaller market shares.
With the change of consumption patterns, people's choices of purchasing methods are also changing. With the rapid development of social economy, people can buy more independently according to their own needs and preferences, so that the marketing focus of enterprises has developed from traditional physical sales to online platforms and miniaturization. In the face of an increasingly fierce competitive environment, traditional large-scale chain enterprises are also facing the challenge of their own innovation.
At the same time, while responding to market changes, it is also necessary to strengthen its own information screening ability, so as to make more rational consumption decisions. With the rapid development of e-commerce, online stores and products have also appeared. When purchasing products, we should not only pay more attention to the quality, quality and after-sales service of products for convenience and speed.
At the same time, it is necessary to pay close attention to market dynamics, so that we can make appropriate adjustments to our purchasing behavior and purchase channels in a short period of time, so as to get out of the dilemma of being dominated by the market.
All in all, the rise of e-commerce and online** has had a big impact on traditional supermarkets. With the change of customer consumption behavior and the rise of small retail, these factors are important factors that have led to the decline of supermarkets. In order to cope with the increasing competition, traditional large chain enterprises need to constantly change. In terms of purchase channels, you should make flexible choices according to your own needs and preferences, and always pay attention to market changes. Improving information filtering skills to enable consumers to make rational decisions is also an important criterion for consumers to keep in mind.
Zhang Lei, an economics teacher in Chengdu, Sichuan, believes that traditional supermarkets are being hit hard by e-commerce and online. This change reflects a change in people's purchasing behavior, with more people seeking convenience.
Compared with ordinary supermarkets, online shopping can better adapt to consumers' requirements for convenience and speed.
However, while online shopping is convenient, convenience and chain operation have also brought great pressure to traditional supermarkets. With the increasing number of shops and convenience stores in the neighborhood, customers can buy daily necessities at nearby convenience stores or small shops in the neighborhood without having to run to a supermarket far from home. With the advent of miniaturization, large supermarket chains are facing tremendous pressure on customer flow.
With the continuous change of customers and the ever-changing market competition, traditional large chain enterprises are also facing the challenge of their own innovation. Some hypermarkets have embarked on a series of reforms in an effort to revive their customers. First of all, by increasing cooperation with suppliers, more good products will be put on major shopping malls, which will increase customers' desire to buy. Secondly, on the basis of the original, more supporting facilities will be added, such as home appliance maintenance, fresh food distribution, etc., to enhance the consumption experience of consumers.
In addition, traditional large shopping malls are constantly improving the internal environment and equipment of the stores to create a more warm shopping atmosphere to attract customers.
However, customers also need to be flexible in their purchase channels and be able to make the right decisions based on their needs and preferences. Although online transactions are convenient, there are times when they cannot replace the traditional physical shopping in supermarkets. For example, when you want to buy something special, or you want to get advice from an expert, you can choose a better place. When buying online and in kind, you should make a rational choice based on your own needs and actual situation.
In addition, in today's society, in the face of an increasingly diverse range of goods and services, customers must strengthen their information screening capabilities. With the rapid development of e-commerce and online platforms, all kinds of goods and services are becoming more and more abundant, and people have put forward higher requirements for distinguishing authenticity and inferior goods.