nbaChristmas WarsRatingsIt hit a record low, sparking widespread discussion and controversy. And in contrast,nflDuring the Christmas WarRatingsBut it has advanced by leaps and bounds, and the momentum of development is rapid. This phenomenon has sparked concern for the followingnbaThe decline in attention and its relatednessnflThinking about the widening of the gap. This article will analyze and think about the content of the competition, the needs of the audience, the influence of competitors, the broadcast contract and other aspectsnbaHow to respond to this challenge.
nbaChristmas WarsRatingsOne of the reasons for the all-time low can be attributed to the lack of gimmicks in the game itself. This year's game lacks eye-catching matchups and highlights, resulting in a lack of desire for many fans to watch the game. This issue may be related to:nbaThe gap between the teams is too large, the absence of stars and other factors.
However, it's not just this year's problem. Over the past few years,nbaThe Christmas war gimmick is also gradually decreasing, with no new rivalry and high-profile matchups, resulting in a gradual decline in audience interest in the event. Except for the resumption of the yellow-green battle, which can attract a part of the audience, the attention of other games has generally declined.
Another explanationnbaChristmas WarsRatingsThe reason for the decline can be seennflThe rise of the Christmas war. This yearnflThree games were arranged, andRatingsHigher. Compare that tonbaThe Christmas WarRatingsHeavily discounted. This illustratesnflIt is more competitive and attractive, and attracts more audiences.
Compare with previous yearsRatingsThe data can be seen,nflofRatingsContinued growth, exceedednba。This is not only indicatednflThe influence of the Christmas war during this period is greater and also highlightednbaDisadvantages in the competition.
At the same time, the broadcast contract and copyright value are also important indicators to measure the influence and attractiveness of the event. nbaIn this respect with:nflThere is a clear gap, toonflRatingsRise whilenbaAn important reason for the decline.
In 2021,nflNew agreements were reached on television broadcast contracts, totaling $113 billion, more than $10 billion per year. WhilenbaThe existing broadcast contract is $24 billion for nine years, which is about $26 per year$700 million, much lessnfl
FornbaHow to enhance its influence and attractiveness in terms of broadcasting contracts and copyright value is an important topic. Currently,nbaThe major broadcasters were offered $75 billion for nine years, but none of them were willing to sign the big contract. This also makes:nbaYou need to think about how to improve your competitiveness and bargaining power in the broadcast market.
In addition to the above reasons,nbaImprovements also need to be made in terms of game content and player performance to attract more viewers. "Singles king"Nick Young's speech reflectednbaThe current problem is that the over-emphasis on offense and neglect of defense has led to a gradual decline in fan interest in the game.
nbaRequired in the format andContest Rulesto improve the spectacle and fairness of the game, and increase the sense of participation and experience of fans. At the same time, the players also need to play better skills and performances on the field to bring more exciting games to the audience to attract more spectators to participate.
In summary,nbaChristmas WarsRatingsThere are many reasons for the all-time low, including the lack of gimmicks in the gamenflThe rise of the Christmas game, the gap in broadcast contracts and rights value, and issues with game content and player performance. Let's face this reality,nbaSerious thinking and corresponding improvement measures need to be taken to make the game more attractive and enjoyable, and increase the attention and participation of the audience, so as to regain people's interestnbaof love and attention. At the same time,nbaIt is also necessary to find the right balance between the value of broadcasting contracts and copyrights, and enhance its influence and market bargaining power in order to achieve better development and competitive advantage. Only continuous improvement and innovationnbaIn order to be invincible in the fierce competitive environment and maintain the continuous prosperity and development of the event.