After a year, the China New Year Fish Expo was held again in Zhuhai, Guangdong. On December 28th, with the theme of "There are fish every day, there is more than enough every year", Zhuhai Doumen, the place where the source of "Chinese New Year Fish", once again set off a new wave of New Year fish consumption today, bringing together government, industry, research and media to sprinkle the seeds of "New Year Fish Economy" to China and the world again.
Huang Zhihao, deputy secretary of the Zhuhai Municipal Party Committee and mayor, affectionately told about the changes brought by the fish economy to the local area, and the first level of sea bass increased by more than 50% compared with the same period in previous years, among them, the premium part of sea bass directly drove the income of Zhuhai Doumen farmers to more than 200 million yuan, and the output value of Zhuhai fish-related industries increased by 162%, the per capita net income of farmers increased by 229%。According to incomplete statistics, from November 2022 to the present, more than 400 annual fish enterprises across the country have launched thousands of products, with an output value of more than 10 billion yuan.
"New Year Fish Economy", linking agriculture and industry, industry and culture, tradition and modernity, countryside and city, farmers and citizens, is an innovative measure to adapt to the times and integrate development. Representatives of the meeting, authoritative experts, representatives of industry associations, representatives of leading fish enterprises and news people gathered together to discuss the "New Year Fish Plan", a total of more than 500 people attended the conference, the whole event was broadcast live on the platforms of South +, Agricultural Finance Live Room, Big Country Fishery Douyin, Big Country Fishery Kuaishou, Big Country Fishery **, etc., and more than 3.69 million people watched the conference online through live broadcast.
Huang Zhihao, deputy secretary of the Zhuhai Municipal Party Committee and mayor, delivered a speech at the meeting.
Four major features and highlights.
Chinese New Year fish "swim" in Zhuhai again.
Set a benchmark and select high-quality good year fish brands. Nianyu needs a benchmark to create a new situation for brand development. The top ten varieties of Chinese good year fish (regional public brand), top ten fish production enterprises, top ten fish marketing enterprises (platforms) and other selection awards were announced at the conference. At the same time, this conference launched the "Chinese New Year Fish" excellent industrial chain representatives, with industrial chain innovation to strengthen the aquatic industry, innovate the model of linking agriculture with agriculture, drive fishermen to increase their income and get rich, help rural revitalization, and help China's "New Year Fish" enter thousands of households, swim to the global table, enrich farmers, and benefit the public.
Newly unveiled, the release of Zhuhai "New Year's Fish" gift package. At present, grilled fish + hot pot, "pineapple sea" and other enterprises containing various characteristic elements of the "New Year" gift box are on the market, they are not only beautiful and eye-catching in the packaging, novel patterns, but also integrate local traditional culture, rural revitalization and other elements, and the "New Year's fish" elements are cleverly integrated, quickly "out of the circle", for consumers to offer a rich "New Year's gift". The much-anticipated Zhuhai "New Year's Fish" gift package made a vibrant appearance at this conference. Leaders of the Guangdong Provincial Department of Agriculture and Rural Affairs, Zhuhai City, experts and scholars, representatives of primary, secondary and tertiary enterprises, representatives of financial institutions and other leaders and guests jointly took the stage to press the "start" button for the online release of the "New Year Fish" gift package, and focus on creating a fashionable New Year fish souvenir, integrating seafood, Cantonese flavor and New Year flavor to cater to the "festival economy", expand brand influence, and create a new brand IP exclusive to New Year fish.
The conference released the Zhuhai "New Year Fish" gift package.
The conference released the Zhuhai "New Year Fish" gift package.
Production and marketing docking, to carry out the annual fish enterprise "parade". A fish can bring new momentum for industrial development, create a "rich" farmer, and achieve an economy. With the "festival economy" as the starting point, through cooperation with R&D institutions and financial institutions, the conference has plugged in the wings of science and technology for the New Year fish industry, introduced financial living water for the New Year fish economy, promoted the development of prefabricated vegetable projects and financial and insurance service projects in the fields of processing, circulation and scientific research, and created an important engine for the high-quality development of Zhuhai's rural revitalization and "New Year fish economy", providing greater support for the high-quality development of the New Year fish industry. Financial and insurance enterprises, export enterprises, and purchase and sales enterprises also signed on-site contracts to realize the docking of production and marketing, and help the high-quality development of the "New Year Fish Economy". This conference is not only a "big military parade" for the representatives of China's "Nian Yu", but also a "lecture hall" for all parties to learn from each other. Through the sharing of successful marketing cases, communication and empowerment, and exchange of resources, it provides a problem-solving platform for the improvement of the New Year fish industry chain.
A group of heroes gathered to talk about the high-quality development of "Nian Yu". The birth of "Nian Yu" has accelerated the pace of progress of the prefabricated vegetable industry and accelerated the layout and construction of "marine ranches" in Guangdong. The conference also brought together experts, scholars and business representatives in the fields of prefabricated vegetable industry, agricultural product processing, food industry, etc., to carry out roundtable forum exchanges on issues such as "festival economy", food consumption, and the development of prefabricated food, focusing on industrial dynamics, providing new opportunities, looking forward to the future of the industry, seeking a way of development in the "exchange of ideas" of multi-party collision, and helping the high-quality development of the "New Year Fish Economy".
Stir up waves of aquatic product consumption.
The annual fish economy is remarkable.
Since the successful "out of the circle", the "New Year Fish" has continuously stirred up thousands of waves in China's aquatic product consumption market, and has also added another iconic symbol to the "festival economy".
The annual fish economy is a form of fishery economy that is more focused, more fresh and more valuable. Chen Dong, deputy director of the Guangdong Provincial Department of Agriculture and Rural Affairs, said that Zhuhai Doumen, as the source of the annual fish economy, can sustain, concretize and brand the annual fish work, and make a remarkable contribution to the value of the fishery economy. The purpose of this New Year's Fish Expo is to grasp the "bull's nose", and the purpose is to develop the New Year's fish economy, benefit fishermen and benefit society. He suggested that all "New Year Fish People" should continue to expand and enhance the cultural connotation and extension of New Year Fish, continue to promote the effective reach of New Year fish products in the market, and strengthen the whole industry chain and strengthen supervision by establishing perfect standards, so as to ensure the quality, safety and health of New Year fish, so that New Year fish culture can take root, sprout and blossom in the hearts of consumers. The development of the new aquatic ecosystem smells the breath of spring, and the "New Year Fish" has also become a stimulating growth point for the aquatic product consumption market.
So, why can the emergence of the "annual fish economy" become a stimulating growth point for China's aquatic product consumption market?The answer can be thought of in the following ways.
First, the New Year fish has a perfect "resonance" with the "festival economy". By endowing fish with cultural value and emotional value, combined with the wonderful activities of the festival, it can release the hidden consumption potential and stimulate the vitality of the market. In a word, the year of fish leveraged the growth of industrial economic upgrading. Driven by the first annual fish series activities, from July 2022 to June this year, Zhuhai's white banana sea bass related industries achieved an output value of 1649.1 billion yuan, a year-on-year increase of 162%, of which the output value of industrial enterprises related to the processing of white banana sea bass in Doumen increased by 89 percent year-on-year3%, the output value of related feed processing enterprises increased by 12 year-on-year6%。Obviously, Zhuhai, the central city of New Year's fish activities, has made full use of the festival culture and systematically created a new economic growth point, and the New Year's fish can also open up a blue ocean market and continue to transform into a new opportunity for the development of local fisheries, which is accidental and inevitable.
Second, Nianyu has a mature brand building power. By grasping consumers' cultural identity and enthusiasm for New Year's customs, Nianyu creates a consumption "fashion standard" at the intersection of prefabricated dishes, aquatic products, and festival (food) gifts, creating a new category for aquatic product brands. This not only forms a strong product differentiation and market advantage, but also leaves a more far-reaching impact on the label. According to the statistics of the Guangdong Sea Bass Association, after the launch of the "annual fish economy", the first level of sea bass has increased by more than 50% compared with the same period in previous years, of which the premium part of sea bass has directly driven the income of Zhuhai Doumen farmers to more than 200 million yuan. It can be seen that the mature public brand power created by Nianyu has brought tangible benefits to improve farmers' income, and "high-quality" agricultural products will use this "highway" to go to the whole country and the world.
Third, New Year's Fish is an epoch-making marketing feast in the history of agricultural products, which can effectively extend the value-added chain of agricultural products. "When the concept of fish entered the hearts of the people, it would play an enabling role in the extension of the industrial chain of aquatic products such as intensive processing. Wu Jijun, deputy director of the Institute of Sericulture and Agricultural Products Processing of the Guangdong Academy of Agricultural Sciences, believes that under the stimulation of the "annual fish economy", major enterprises will pay more attention to the packaging and taste upgrading of aquatic products, and will continue to develop distinctive aquatic deep-processed foods to meet the needs of the market, and the added value of agricultural products has been upgraded many times.
The promotion ambassador of the Chinese New Year Fish "Fisherman" presided over the meeting.
Annual Fish Economy + Marine Ranching".
Help Zhuhai's marine industry take off.
Taste the good taste of New Year's fish and feel the fireworks in the world. At the conference, the Zhuhai New Year Fish Collection kicked off with the gong opening ceremony, and it is expected to be officially opened in the spring of next year, creating a new scene of New Year fish consumption through a series of "combination boxing" activities, and creating a new brand of Zhuhai New Year Fish series. In recent years, relying on its unique marine resources and under the guidance of the "New Year Fish Economy", Zhuhai has not only achieved its own prosperity, but also laid a solid foundation for high-quality development. Nowadays, Zhuhai is making every effort to cultivate a modern marine ranch industry cluster, and hopes that through this conference, the industrial development will reach a new level, in order to achieve greater achievements under the spring breeze of "New Year Fish Economy". Subsequently, the fisherman will also cooperate with 100 million-level Internet celebrities to sell fish live broadcast, carry out spring, summer, autumn and winter planning of New Year fish, and inject "brand power" into a new round of Zhuhai New Year fish.
The 2024 Spring Festival Fish Gathering will be launched.
In this year's Hongli Award, the highest award for agricultural product brands in Guangdong, the "First China New Year Fish Expo" also won the highest award for Guangdong agricultural product brands - Hongli Award as a Zhuhai Doumen entry. From the eight major cuisines of "White Banana Sea Bass One Table Dish" and the creation of "National Sea Bass" IP to the national linkage and the Seven Cities Cloud Exhibition, creating a never-ending digital pavilion, the grand holding of the Zhuhai New Year Fish Expo has activated the cultural customs that have been more than every year, empowered the white banana sea bass through traditional culture, and let this fish "swim" into the dining tables of thousands of households.
The "Top Ten New Year Fish Marketing Enterprises" of Chinese Good Year Fish were released.
Huang Zhihao said that the landing of the New Year fish economy in Zhuhai has made the white banana sea bass swimming in brackish water jump to the "food list" of diners. Through the joint efforts of enterprises, fishery and agriculture, Zhuhai vigorously develops the marine industry, and takes advantage of the opportunity to explore the "New Year Fish Economy", and the white banana sea bass has truly become a "common wealth fish" for farmers to increase their income and a "hope fish" for rural revitalization, and gradually moved to Beijing-Tianjin-Hebei, Yangtze River Delta, Chengdu-Chongqing and North America, becoming a popular category of New Year's goods, entering thousands of households and facing the world.
He Jianguo, chief scientist of the national shrimp and crab industry system and professor of Sun Yat-sen University, spoke at the meeting.
He Jianguo, chief scientist of the national shrimp and crab industry system and professor of Sun Yat-sen University, believes that through scientific planning, policy support, capital investment, etc., Zhuhai will build a marine ranch covering the whole industrial chain of breeding, fishing, processing and sales, which will effectively enhance the comprehensive strength and international competitiveness of Zhuhai's marine industry. At the same time, Zhuhai's rural revitalization strategy also closely focuses on marine resources, which not only optimizes Zhuhai's agricultural structure and improves farmers' income, but also drives the development of rural tourism, cultural creativity and other related industries, and realizes the dual improvement of economic and social benefits.
The combined development of the fish economy and marine ranching will have a series of positive chain reactions. Lan Lan, Secretary-General of the Macau Restaurant Association, said that through the establishment of a sound annual fish sales network, Zhuhai's fish products will enter the domestic and foreign markets more quickly and enhance the brand influence. By vigorously promoting the export of Zhuhai New Year Fish and the ocean fishery, Zhuhai New Year Fish has successfully opened the door to the sea and promoted the docking of production and marketing. In addition, with the improvement of the industrial chain, it will attract more talents, capital and technology to flow into Zhuhai, further enhancing its influence as a strong marine economic city.
It is worth mentioning that at the meeting, it also reached a procurement agreement with foreign enterprises such as Vinh Huan Group, a Vietnamese pangasius producer, with a purchase intention of more than 500 million yuan, implementing "bringing in" and "going out", and opening up an import and export road with unique Zhuhai characteristics.
In a word, the combined development of Zhuhai's annual fish economy and marine ranching is a sustainable, efficient and far-reaching path. Through innovation-driven and industrial integration, Zhuhai has not only achieved its own prosperity and development, but also provided valuable experience and reference for the development of the country's marine economy.
Roundtable forum on the high-quality development of the fish industry.
Guangdong New Year Fish "dare to be the first".
Grab the blue ocean market of prefabricated vegetables.
Prefabricated vegetables are a new model for the integrated development of primary, secondary and tertiary industries in rural areas, and it is also a new form of business to promote the quality and efficiency of the "vegetable basket" project. Dare to drink the soup and dare to be a pioneer, Guangdong has always been at the forefront of the development of the prefabricated food industry. In 2022, Zhuhai, Guangdong Province proposed the "New Year Fish Economy" for the first time, and pushed the concept of "New Year Fish Economy" to a climaxIn 2023, Guangdong will again promote the "New Year's Cuisine Economy", and many Guangdong enterprises will pour into the hundreds of millions of ** track to seize the blue ocean market of prefabricated vegetables.
As a major province of prefabricated food in China, Guangdong has a broad consumer market and a strong foundation for the food processing industry, and cities in the Greater Bay Area such as Zhuhai are continuing to make efforts to lay out the whole industrial chain of prefabricated food. Inspired by the various achievements of Zhuhai's "home land", Guangzhou, Foshan, Jiangmen, Yangjiang, Maoming, Zunyi and other places have actively responded to the New Year fish economy, combined with local characteristic industries to process and upgrade agricultural products, and the New Year fish economy has "blossomed everywhere".
In 2022, the output value of prefabricated vegetables in Guangdong Province will reach 54.5 billion yuan, with a growth rate of 313%, accounting for 13% of the country;It gathers more than 6,000 upstream and downstream related enterprises, accounting for 8 percent of the country5%, with a strong development momentum;In the first half of 2023, Guangdong port will export 160 prefabricated vegetables500 million yuan, an increase of 103%, the province's prefabricated vegetable industry shows a vigorous upward development trend. From the raw materials and primary processing of agricultural and sideline products, to the deep processing of products, to the sales channels and terminals, a panorama of the prefabricated vegetable industry chain in Guangdong Province is being drawn.
Liu Hongsheng, a special researcher of the Guangdong Provincial People's ** Counselor's Office, shared the theme.
Under the spring breeze of the policy, seizing the opportunity of the source of the 'New Year Fish Economy', exploring a new way for the development of 'marine ranching', and helping the 'Millions of Projects' is a major development task of Guangdong. Liu Hongsheng, a special researcher of the Guangdong Provincial People's Counselor's Office, said that the annual fish economy has aroused the market's enthusiasm for the research and development of fish prefabricated dishes, promoted the accelerated development of the prefabricated vegetable industry, and effectively drove the layout and construction of Guangdong's "marine ranch", promoted the accelerated development of Guangdong's rural characteristic industries, realized high-quality and efficient agriculture, and helped the revitalization of rural industries.
Tan Haicheng, vice president of the China Cuisine Association and executive chairman of the Guangdong Catering Service Industry Association, delivered a speech at the meeting.
The take-off of the fish industry is also an important driving force for the development of the catering industry. Tan Haicheng, vice president of the China Cuisine Association and executive chairman of the Guangdong Catering Service Industry Association, said that the increasing variety of annual fish and the quality of excellent annual fish have provided a more diversified, high-quality and refined choice for the catering industry, adding new momentum to its development.
From the introduction of ten policies and measures for the development of the prefabricated vegetable industry to the construction of 11 prefabricated vegetable industrial parks;From traditional channel sales to large-scale and systematic publicity;From "online and offline" diversified marketing to overseas ...... with the help of the Belt and Road InitiativeGuangdong stands at the new consumption outlet of the times, leading the prefabricated food industry with a thousand momentum, and creating a vane of new prefabricated food formats.
Liu Hongsheng, a special researcher of the Guangdong Provincial People's Counsellor's Office, said that with the innovation and rise of the "New Year Fish Economy", the development of prefabricated dishes will become a hot spot and unstoppable, which is also the inevitable development of "marine ranching". At the same time, it is also necessary to further give full play to the advantages of Guangdong's "12221" market system, make efforts to strengthen technology research and development and improve standardized production, strengthen supervision, and make prefabricated food safety "under the sunshine of the market", which can be seen and touched, and help prefabricated dishes represented by New Year fish to go to the whole country and rush out of the world.
Leaders and guests toured the exhibition.
Chinese New Year Fish Promotion Ambassador "Fisherman".
The scene of the event. White banana sea bass.
annual fish products. annual fish products.
annual fish products. annual fish products.
annual fish products. annual fish products.
annual fish products. annual fish products.
annual fish products. **Southern Rural Daily.
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