Huawei's XR strategy is to build a prosperous and open ecosystem through device+pipe+cloud collaboration. Huawei's VR AR strategy will promote the further development of the VR AR industry to a certain extent, Huawei is an end-to-end construction, from hardware, optics plus OS plus end-to-end capability exposure, will provide support for end-to-end devices, such as Huawei mobile phones and Huawei VR Glass connection use.
In terms of underlying capabilities, based on XR hardware + OS + HMS, Huawei has made every effort to build an open XR ecosystem based on device-cloud integration, and has cooperated with third-party developers. In terms of hardware, VR AR and dedicated chips are laid out.
In terms of VR AR, Huawei released its first VR glasses as early as 2016 - "Huawei VR";In addition, Huawei's VR2 headset, which supports both mobile phones, computers, and Cloud VR, was launched in 2017In 2020, at the Cloud Summit of the World VR Industry Conference, Huawei released the new HUAWEI VR Glass6DOF game suite. In terms of chips, Huawei HiSilicon has released a dedicated chip for XR, which supports 8K decoding, contains a high-performance GPU, and the first AR glasses based on this platform is Rokid Vision.
Huawei released the VR glasses 6DOF game set, which is expected to occupy the market of light VR users who mainly watch movies. Huawei held a new product launch conference on November 17, covering new products such as headphones, PCs, VR, and smart watches, among which VR products launched the Huawei VRGLASS 6DOF game suit, which includes a VR glasses, a pair of game controllers, a vision module and a cooling clip.
At present, there are two main development directions for C-end VR headsets: one is the all-in-one route represented by Oculus Quest2, which is the mainstream VR replacement route in the current market, and Oculus Quest 2 occupies nearly 75% of the market shareThe second is HuaweiVRGLASSew this kind of VR glasses route,The competition is small,Huawei released VR glasses6DOF game set,It is expected to occupy this movie-based light VR user market。 Huawei's excellence in developing the metaverse.
The potential lies in the fact that the layout in the field of virtual reality is earlier, and the technology accumulation is in a leading positionHuawei's brand recognition is high, its content ecosystem is guaranteed, and it can be deeply bound to its own mobile phone brands, giving it the advantage of scale.
On the one hand, Huawei's increased VR layout is expected to reproduce the history of Huawei's mobile phone development in the metaverse market and fully enjoy the dividends of metaverse developmentOn the other hand, in the context of Huawei's sanctions by Europe and the United States, it is expected to open up new performance growth points. In terms of software, at the 2018 Huawei Developer Conference, Huawei released the Huawei AR Engine, a general-purpose AR engine, and launched a new AR content development tool, Reality Studio.
In terms of ecological construction, with the gradual maturity of the 5G ecosystem, the integration of augmented reality (AR) technology and industry applications is entering a period of rise. Huawei held a 5G+AR Global Online + Offline Summit to work with global operators and partners to promote the prosperity of the 5G+AR ecosystem