A few days ago, the automotive information platform Understand Chedi released the results of the 2023 winter test endurance test, in which the data on the pure electric range achievement rate of hybrid models under severe cold conditions sparked heated discussions. At present, China's new energy vehicles are developing rapidly, and this year's sales are expected to reach 9.4 million.
In recent years, third-party institutions have conducted horizontal or vertical comparisons on the quality, function, design, composition, service, cost performance and other aspects of goods through their own evaluation or reference and comparison of professional test results, analysis and research data, etc., and released the results in the form of ** or live broadcast, so as to provide consumers with purchase reference and achieve positive social and market effects. Third-party evaluation results will affect consumers' purchase behavior to a certain extent, and scientific, fair and scientific evaluation results will help realize consumers' rights and interests such as the right to know, the right to choose, and the right to fair trade.
From the perspective of the development history of third-party evaluation, the increasing prosperity of this emerging format is closely related to the continuous upgrading of consumption. From the initial evaluation of color TVs, refrigerators, and washing machines, to the evaluation of laptops and mobile phones, and then to the evaluation of new energy vehicles, whenever there are new changes in consumption trends and new characteristics in consumption upgrades, third-party evaluations will always follow up in a timely manner, and strive to use independent research, testing and comparison of goods and services from different manufacturers to provide consumers with reliable and credible information needed to make informed choices. It is precisely because of this that this emerging format has grown in controversy since the first day it entered China, and it is not surprising that the third-party evaluation of new energy vehicles has sparked heated discussions.
As an important symbol of consumption transformation and upgrading, the sales of new energy vehicles are rising, and the problem of battery life, especially the "power failure" situation under the extremely cold weather conditions in winter, also affects the hearts of consumers. For example, Tesla said on its official account that the global engineering team conducts a large number of extremely harsh extreme cold tests every year. Wenjie Auto also said that before each new car is launched, it will undergo rigorous tests for daily and extreme working conditions. However, in the extreme test, what the specific working conditions are and what problems will occur in extreme environments have never been announced to the public.
This time, Chedi carried out multiple tests on the battery life, performance, and assisted driving of new energy vehicles in the extremely cold weather of Mohe-30, which not only is more suitable for consumers' actual car use scenarios, but also invites representatives of many car companies to the winter test site for first-class testing and face-to-face communication, which is to help improve the quality of new energy vehicles through scientific, professional, rigorous and fair tests, and then help consumers enjoy higher quality green travel products. The disclosure of extreme weather test results is not only a guarantee for consumers' right to know, but also helps car companies to further improve the technical performance of new energy vehicles, expand the use scenarios of new energy vehicles, and make domestic new energy vehicles continue to walk more steadily on the road of technological innovation, thereby helping consumption transformation and upgrading.
In this regard, both society and enterprises should be open-minded. After all, a company that can withstand third-party evaluation is an enterprise with more development confidence, and a society that can tolerate third-party evaluation is a society with a more innovative future.
Needless to say, with the increasing popularity of mobile Internet and the rapid development of platform e-commerce, some third-party evaluation agencies are also faced with a large number of accounts, a variety of evaluation methods and standards, uneven evaluation quality, and even suspected of "testing by business" and "testing by business". At present, it is not only necessary to rectify unscientific, unfair and non-objective third-party evaluations in accordance with the law, but also to vigorously support those third-party evaluation platforms that have advantages in professional knowledge, authenticity and authority.
For third-party evaluation platforms with strict self-discipline and integrity first, from assisting the platform to calm down doubts with reason and evidence at the first time, rather than just relying on the platform itself to respond to concerns, to taking the initiative to help the platform continuously improve the evaluation standards, rather than being satisfied with "hindsight", and then to teaching the public to accurately identify credible third-party evaluation results, instead of putting the responsibility of improving the identification of evaluation results on the ...... consumersAll these things urgently require the relevant departments to do a more detailed job in management and services, and to do a better job in supporting, guaranteeing, and standardizing development.
For third-party assessment agencies, credibility is always the lifeline. The transformation and upgrading of consumption has provided valuable development opportunities for the industry. Only by contributing professional and fair evaluation results to consumers can this emerging business format achieve its own high-quality development with high-quality services and innovation in the process of helping consumption upgrading.
Wen Yuchen. Photo source: Xinhua News Agency.
Edited by Pan Hongqi.