In recent years, relevant departments have continued to carry out special rectification of chaos such as short-term and vulgar live broadcast platforms, and have achieved positive results. However, driven by interests, all kinds of chaos have changed forms and emerged in an endless stream. Especially in the middle of the night, some anchors are waiting for an opportunity. Some show off their bodies in the live broadcast PK, wearing less and less, and the scale is getting bigger and bigger;Some engage in so-called late-night food, and the king of big stomachs is back in the rivers and lakes;Some desperately complained and cried, using tears to increase popularity and traffic. (Rule of Law, December 15**.)
Whether it is the live broadcast industry or the short industry, they are growing rapidly with the help of Internet technology, and their respective user scales are getting bigger and bigger. According to the "2023 China Online Audiovisual Development Research Report", the number of short-term users has reached 101.2 billion, with 75.1 billion. It is said that from short** creators to live broadcast room anchors, they should standardize their operations and cherish development opportunities. However, judging from the report, late at night, some anchors were officially launched, and some anchors' painting style changed abruptly, creating chaos in late-night live broadcasts.
One of the chaos is to play "edge ball" and stage "yellow live broadcast". Some anchors tease the audience with "yellow accents" from time to time, some anchors attract attention through revealing clothing, and some anchors win traffic through ** actions. The reason why these anchors haunt late at night and take the yellow route is not only because the review and supervision are relatively loose during this time, but also to get traffic. In addition, it is also related to the fact that many mobile phone users like to stay up late to brush their mobile phones and have unhealthy needs. It is not excluded that there are minors watching this kind of live broadcast.
According to the Statistical Report on the Development of China's Internet Network, as of June 2023, the scale of China's Internet users has reached 107.9 billion people, of which Internet users under the age of 10 and Internet users between the ages of 10 and 19 account for 38% and 139%, and the number of young Internet users is close to 200 million. Among them, some young netizens will also secretly swipe their mobile phones in the middle of the night, some play games, some watch short ** or watch live broadcasts, so unhealthy pornography-related content will pollute the pure hearts of minors, which needs to be paid attention to by all relevant parties.
Parents, as guardians, should resolutely prevent their children from swiping their mobile phones late at night, and should also beware of children watching unhealthy short ** or online live broadcasts. This requires parents to ideologically guide minors to put down their mobile phones and rest on time, and also strengthen supervision over whether their children use their mobile phones in the middle of the night and what content they swipe, so as to avoid minors being harmed by "pornographic live broadcasts" in the middle of the night. In addition to protecting minors, "pornographic live broadcasts" can also have a negative impact on adults.
This requires the "night watchman" to do his duty. The so-called "night watchman" refers to the platform party that should "defend the land and fulfill its responsibilities". Whether it is a short ** platform or a live broadcast platform, whether it is day or late at night, the platform should perform its duties and responsibilities in accordance with laws and regulations, do a good job of content review, and do a good job of on-duty inspections. Especially in the middle of the night, the platform side cannot "sleep", if the review is not strict, it will give some unhealthy content the opportunity to get through and endanger the society. Platforms can't even relax censorship late at night.
According to the "Measures for the Administration of Internet Information Services", Internet information service providers shall not produce, reproduce, publish, or disseminate content containing or disseminate pornography. The "Provisions on the Administration of Internet Live-streaming Services" require that Internet live-streaming service providers shall implement entity responsibility, allocate professionals appropriate to the scale of services, and complete systems such as information review, information security management, on-duty inspections, emergency response, and technical safeguards. If the platform strictly performs its duties in accordance with the law, it will be difficult for the anchor to cause chaos in the middle of the night.
On the other hand, the regulatory authorities should also be good "night watchmen". It is necessary not only to target the chaos of late-night live broadcasts, allocate enough staff on duty in the middle of the night, strengthen patrols and inspections of major ** platforms, but also increase monitoring and supervision of major ** platforms with the help of more intelligent means, and at the same time, it is also necessary to encourage the public to report unhealthy content. Once it is found that some live broadcast rooms are playing "edge ball" violations, not only will the problem anchor be blacklisted, but the violating platform will also be interviewed and even punished, so as to force the platform to fulfill its statutory responsibilities.
Text: Feng Haining.
Photo source: Visual China.
Edited by Ji Yuan.